UK
MERKUR’s Tony Boulton Praises Bacta Social Responsibility Exchange

Tony Boulton, MERKUR UK’s Director of Public and Political Relations, has praised the 2023 Bacta Social Responsibility Exchange.
Tony Boulton said: “Bacta Chief Executive John White, National President John Bollom, Liz Speed who chairs bacta’s SR Committee and bacta Operations Manager Sarah Dhakshina-Murthy should be congratulated on delivering what was an outstanding and powerful event which succeeded on many different levels.
“As a company that places safer gambling at the heart of the business MERKUR UK had six of our senior venue team present at the Exchange all of whom confirmed that it was one of the most useful SR events that they had participated in.
“The Breakout sessions provided invaluable insights covering the techniques and technologies deployed by operators to minimise the record low percentage of players who experience problems.”
He added: “Whilst there can never be any room for complacency I believe that everyone involved in our sector can reflect on the progress that it has made and continues to make in order to ensure that low stake gambling entertainment is a mainstream leisure activity that’s enjoyed by millions of adults on high streets throughout the country.”
partnerships
Casimba Gaming partners with Vega Gibraltar to unlock UK growth

Online casino group, Casimba Gaming has appointed Vega Gibraltar to drive its ambitious expansion plans in the UK across Performance Marketing.
Having previously worked with multiple agencies, Casimba Gaming made the decision to shift much of its strategy in–house but recognised the need for a partner that can bring strategic firepower, speed, and fresh market insight without compromising on quality or control.
The partnership is designed to integrate tightly with Casimba’s internal teams, offering agency–scale support while operating with the accountability and attention to detail typically only found in–house.
For Vega Gibraltar, the partnership marks another important milestone for an agency that began trading less than 12 months ago, after being founded by Carl Hallam and Steven Taylor.
Carl Hallam, Co-Founder at Vega Gibraltar, said: “We’re incredibly proud to be working with Casimba Gaming. From day one, it’s felt like a true collaboration, and that’s exactly the kind of partnership we built Vega Gibraltar for.”
“Casimba know exactly what great execution looks like and expects nothing less. That’s why this partnership works.”
“We’ve always said the best work happens when we’re treated as an extension of the team, not an external agency.”
“We’re not here to replace in–house; we’re here to enhance it, with insight, scale, and speed that unlock growth. That shared mindset is already delivering excellent results.”
Michael Curran, Head of Marketing at Casimba Gaming, added: “In the past, we found that most agencies couldn’t match the precision or ownership we get from our internal teams. But Vega is different.”
“They’ve already integrated very quickly, as a result, we’re seeing impressive KPI improvements across the board. Bringing a strategic perspective and genuinely caring about performance.”
“It feels less like hiring an agency, and more like gaining a high–impact extension of our team. We’re excited to see what we can achieve together!”
The post Casimba Gaming partners with Vega Gibraltar to unlock UK growth appeared first on European Gaming Industry News.
partnerships
Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees
RG24seven Virtual Training, a BMM Innovation Group company, and Better Change, Positive Play advocates, today announced the launch of a new training program for UK employees dedicated to keeping crime out of gambling in the UK. The training includes new courses on Anti-Bribery and Corruption, Anti-Money Laundering, and Data Protection. The launch of the new courses continues a commitment by both organisations to bring a new, innovative approach to training for everyone working in the UK market.
Wendy Anderson, Chief Executive Officer of RG24seven Virtual, said, “The industry’s overwhelmingly positive response to the creation of our UK Safer Gambling training was immediately followed with a wave of requests for similar engaging and comprehensive education on how to keep crime out of gambling.”
Anderson continued, “We are very pleased to meet the demand for high-quality and effective training to empower those working in the UK, specifically on the important topic of how to keep crime out of gambling and protect operators, regulators, and most important, players.”
Victoria Reed, Founder and Chief Executive Officer of Better Change, added, “We collaborated with experts from Grace Media, Hippodrome, Luxury Leisure, Metropolitan Gaming, and Midnite to create and present this new training. By bringing together the top experts in the industry, we are sharing the combined knowledge, experience, and expertise to ensure that the gaming industry is safe, sustainable, and fun. We invite all UK gaming organisations to register to gain access to our world-class training for all of their employees.”
Reed added, “We are proud to partner with RG24seven to deliver high-quality training to UK gambling employees. The success of the training goes beyond its high quality; it resonates with learners because it’s accessible, easy-to-use, and most importantly, created by the industry, for the industry.”
The training by RG24seven and Better Change is now available for the UK gambling industry.
The post Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees appeared first on European Gaming Industry News.
bingo
ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites
The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.
Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.
The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.
The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.
With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.
This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.
ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.
The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.
Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.
For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.
Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.
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