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Bally’s Corporation Announces Partnership With Elite Casino Resorts To Launch Mobile Sportsbook In Iowa



Bally’s Corporation, a premier, full-service company with physical casinos and soon to be vertically integrated with sports betting and iGaming in the U.S. with online gaming platforms united under a single, preeminent brand, announced today that it has entered into a multi-year market access partnership with Elite Casino Resorts (“Elite”). This partnership will allow sports fans in Iowa access to mobile sports betting licensed by Elite’s Grand Falls Casino and Golf Resort, located in Larchwood, Iowa.

This partnership follows Bally’s recently-announced agreement to acquire preeminent U.S. regulated sportsbook technology platform Bet.Works, which provides omni-channel products, platforms, software and content solutions to operators in multiple states, including Iowa.

With the ability to offer sports betting in Iowa, Bally’s national footprint will, once all pending acquisitions are completed, expand into its 11th state. Notably, Iowa represents the first state where Bally’s does not maintain a land-based casino and will establish its market presence through its online platform.  The company generally prefers to enter a jurisdiction through an owned casino property, however, with how quickly the market is moving, entering through a market access agreement is a good solution and one that the company may use on occasion to ensure a comprehensive approach.

George Papanier, President and Chief Executive Officer of Bally’s Corporation said, “We are delighted to partner with Elite Casino Resorts in Iowa. We currently operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and soon will be in Atlantic City. Entering the Iowa gaming market with our new, integrated sports betting and iGaming company is very exciting and we look forward to the launch in 2021.”

Spain’s DGOJ Urges Government to Reclassify Loot Boxes as Games of Chance

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Mikel Arana, Director-General of Spain’s DGOJ, has confirmed that the regulatory agency has requested the government to introduce changes to the “Gaming Law” in order to reclassify “loot boxes as games of chance.”

The DGOJ’s leader urged Congress to support the initiative, stating that the government will launch a public consultation before the end of the year, aiming for new regulations to come into force by the second half of 2021.

Furthermore, Arana supported the directive to Spain’s joint commission on the “Study of Addiction Behaviours,” whilst further advising the “Responsible Gaming Advisory Council” to support its review, to amend the current Law and establish loot boxes as gambling components.

The DGOJ is reported to seek guarantees that loot box laws and gaming protections will be included in the next phase of federal gambling reforms sanctioned by the Ministry of Consumer Affairs.

The Government will draft the final text of the Law during the consultation period, which aims to be published by mid-2021, focusing amendments on aligning responsible gambling standards and consumer safeguards across Spain’s seventeen autonomous communities.

Consumer laws and safeties related to loot boxes have become a prominent topic amongst EU member states, due to the lack of transparent regulation governing in-game mechanics.

Betsson Sweden Launches “Supporter Auction” Initiative to Provide Financial Support to Hockey Clubs

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Betsson, together with SHL, has launched a “Supporter Auction” initiative to provide financial support to the hockey clubs in Sweden.

Several unique collectibles are available on the online auction site Tradera and all the money will go to the clubs. Approx. 100 items will be auctioned on Tradera as a way to enable supporters to back their team in this special way. The initiative also encourages supporters and former players to join and look for any old treasures they may have that can be put up for the auction.

“We have been the head sponsor of SHL since 2018 and even though we continue as usual in many ways, it is impossible to ignore the fact that perhaps the most important ingredient is missing. In the wake of covid-19 and the fact that the clubs in the SHL now play with greatly reduced audiences, we feel that our role as a sponsor is more important than ever. That is why we, together with SHL, have created the Supporter Auction initiative. Partly to raise money for each club, partly to enable supporters to get their hands on unique hockey gems, but also to increase the engagement in Swedish ice hockey during these challenging times,” Robin Olenius, PR manager at Betsson, said.

WTA and Stats Perform Serve up Breakthrough Tennis AI and Data Partnership, in Landmark Deal for Women’s Sports

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The WTA (Women’s Tennis Association) today named Stats Perform its Official WTA Data Supplier.

The transformative partnership will deliver multiple feeds to customers – an exclusive umpire-derived data feed for an expanded number of WTA matches, as well as an ultrafast data feed collected by Stats Perform’s Opta analysts.

The data collected by Stats Perform’s Opta analysts will include detailed match statistics down to rally and shot level. This will dramatically increase the level of live insight available for thousands of WTA matches to power a new range of broadcast, second screen, and betting experiences.

The data feed will support Stats Perform’s advanced AI capabilities which will be leveraged to help bring fans closer to the sport through engaging data-driven insights and stories. Through these unique insights, fans will be able to get to know the players and the game at a much deeper level.

The data also enhances Stats Perform’s existing live WTA video streaming service to help create the ultimate experience in trusted and entertaining in-play betting.

Stats Perform’s extensive sports content distribution capabilities will improve the availability of official WTA data to make it more accessible for authorized sportsbooks, broadcasters, OTT, media, sponsors, tech and fantasy games, giving fans and bettors fast, detailed and accurate tennis data.

As evidence of Stats Perform’s commitment to growing the profile of women athletes, the partnership will push more innovative insights and content to raise the profile of WTA players. The agreement also aims to elevate the betting experience through the delivery of faster, deeper feeds, and promote integrity in tennis via the provision of two operationally independent feeds.

Carl Mergele, CEO Stats Perform, says: “The WTA has very ambitious goals for their tournaments and players and we’re proud to be trusted to help them reach new levels of fan and bettor engagement. Our broadcaster, media, and betting networks are already excited because they’ve seen how high-quality information elevates sport’s appeal.”

Micky Lawler, WTA President, says: “Stats Perform has a history of creating innovative and trusted content and products that drive entertainment levels and new revenue streams for the professional sports ecosystem. We’re looking forward to discovering new and unique storylines surrounding the WTA Tour and our players and tournaments available in new, exciting and comprehensive ways.”

Atop its sports AI and content expertise and customer network, Stats Perform’s globally famous and trusted Opta data brand has helped it transform the way fans and bettors interact with men’s and women’s soccer, cricket, rugby, basketball, NFL and MLB. The company has a long history of challenging how sport is measured, giving players, teams and leagues a competitive edge and broadcasters, media, sportsbooks and sponsors new perspectives. Women’s tennis is now also set to see a rise in the profile of and engagement with the Tour and its players.

Esports India Announces First-ever Online National Freestyle Football Championship

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Esports India, a prominent member of the Global Esports Federation, has announced its first-ever Online National Freestyle Football Championship in collaboration with Football Freestyle India.

The registration for the competition has started since November 8 and more than 200 footballers have signed up for the competition. The competition will be held virtually with live telecasts on YouTube and Facebook.

“Esports India is presenting a golden opportunity to Football Freestyle to show their ultimate talent at the national level. ESPORTS INDIA is first member of Global Esports Federation who has taken such an initiative to introduce sports on an online platform and we are looking forward for athletes to showcase their talent to the world,” Amit Gaikwad, President, said.

Seasoned professional freestylers, such as Archis Patil, India’s top football freestyler along with other prolific names from the circuit have joined the esteemed team of judges for this competition. Alankar Tambe and Monish Nikam who also holds a world record conferred by the Guinness World Book of Records are lending their expertise and encouragement to all the athletes taking part.

“Esports have been the backbone for making the biggest online football freestyle competition possible therby giving many athletes a chance to showcase their skills at ease from home. The Global Esports Federation has taken a crucial step in laying the foundation stone for a lot of budding athletes with this online platform. This is a golden opportunity to show us what you got and Represent your passion,” Archis Patil said.

The winners will be awarded a cash prize and medals along with participation certificates for all those who will be a part of this competition.

Red Rake Gaming partners with industry veteran BetVictor

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Industry leading content provider Red Rake Gaming has partnered with BetVictor, one of the largest independent bookmakers in the industry.

BetVictor, established in 1946, is a leading European online gaming company with customers from more than 150 different countries, recognised as an innovator and market trail-blazer, delivering the best and most exciting experience to its expansive player base.

The new partnership with Red Rake Gaming will enable players at BetVictor to gain access to all the top performing games content Red Rake Gaming has to offer, including its latest record breaking Million777 slot which brings the ever-popular million ways to win genre, complemented by more than 6 feature and bonus games. Additional titles available to BetVictor’s players include the Super Series of games – bringing non-stop action with its classic slot design and feature-rich triggers, Secrets of the Temple, and the 1st of the Irish, both delivering an immersive engaging player experience through the impressive high-quality graphics and a seamless game play.

This association is another testament to Red Rake Gaming’s continued commitment to create market leading content with player experience and engagement at the very heart of its development ethos.

Nick Barr, Managing Director for Red Rake Malta, commented on this collaboration, saying: “It is with great delight that we welcome BetVictor to the Red Rake Gaming community. BetVictor are one of the most recognisable brands in the industry, known for delivering the best in sports and casino content to the European markets. We are positively thrilled to be a part of the future growth in their casino vertical and look forward to bringing our top performing games to the BetVictor players”.

Nolan Frendo, Casino Games Manager for BetVictor, commented: “We’re thrilled to have partnered with Red Rake Gaming. There’s been mutual interest in offering their content for quite some time and we’re elated to now be able to provider this to our players. I have no doubt that Red Rake games will become a dominant force within our already rich games selection and we look forward to many more future endeavors.”

Alphonic Technology sign service partnership with ITL in Southeast Asia

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Innovative Technology Ltd are pleased to establish a service partnership with Alphonic Technology, a trusted provider of reliable automated cash handling solutions based in Kuala Lumpur, Malaysia.  Alphonic Technology service and repair cash validation machines for various industries such as Amusement, Transportation, Gaming and Retail & Kiosk.

Kravitz Liew, Business Development Manager for Southeast Asia commented, “We have been working closely with Alphonic for a number of years now, so I am pleased to have formally agreed this service partnership with them.  Koo Yee Kit, MD for Alphonic, has a long-standing relationship with Innovative and brings extensive industry knowledge to the partnership.  Southeast Asia is a key growth area for us, and we plan to expand our presence across the region in collaboration with our partners. We will work with Alphonic to fully support our retail and kiosk customers and they will provide local servicing and repair in Malaysia and beyond. Liaising closely with my colleague Siwakorn (M) Kanvisetsri our Customer Support Engineer based in Thailand we can coordinate support and technical assistance for our complete automated cash handling solutions.”

Kravitz continued, “Currently Alphonic carry out servicing for our products and organise repairs for Malaysia and surrounding areas. They have completed ITL product training for the NV9, NV11, CBA9, CBA11 and BV20 cash validation products which also included ITL Manager & dataset update training.”

ITL have recently rolled out the CBA9 bill acceptor, designed specifically for Southeast Asia into various regions including Malaysia. This market-leading, field-proven banknote validator is expected to prove popular in the region with its high acceptance rate for the Malaysian Ringgit.

KOO YEE KIT, Managing Director of Aphonic Technology commented, “We are really proud to be a service partner for ITL and support some of their key validation products that are perfect for the retail and kiosk sectors in the region. We give a local, speedy and efficient service and a fast turnaround to ensure waiting time is reduced, keeping machines operational and fully serviced. I have successfully collaborated with Innovative for many years now and I look forward to capitalising on this service partnership in the coming months and years to strengthen our relationship even further.”

Crypto Gaming Pioneer Cloudbet Adds Dai Stablecoin For Argentina Market



Cloudbet, the pioneering crypto casino and sportsbook, has added MakerDAO’s Dai to the currencies available to its customers amid surging interest for the stablecoin in Argentina and South America.

To complement the launch, the operator is offering a “Red Card Money Back” promotion to customers who bet on select Argentine soccer events with Dai, as well as 200 free spins in the Cloudbet casino to players who deposit the stablecoin into their accounts. New players are eligible for a welcome bonus worth up to 1,000 Dai.

Dai’s introduction comes two weeks after Cloudbet officially launched its Argentina-focused service, and is the latest stablecoin addition this year for the operator, on top of USD Tether, USD Coin and Pax Gold.

Because their value is tied to a “stable” underlying asset, stablecoins have been gaining popularity in crypto-gaming circles as a solution for players seeking to protect their winnings from the extreme volatility experienced by holders of bitcoin and other non-stablecoins. In Argentina, people have been flocking to coins like Dai as a hedge against the devaluation of the peso, amid stringent government capital controls.

“Stablecoins are supremely relevant in Argentina, where individuals are looking to protect the value of their assets,” a  spokesperson for Cloudbet said. “We said recently that we intend to add more coins that are specifically appropriate for this market, and we’re now following through.”

Founded in 2013, Cloudbet is one of the world’s longest established bitcoin betting operators, with a trusted legacy in safely storing player deposits and processing withdrawals seamlessly on an intuitive user interface.

The operator on Nov. 10 unveiled a country-specific site and blog to help Argentinians learn more about the benefits of betting with cryptocurrency, as well as the features that make Cloudbet a trusted leader in the world of crypto gaming: the best sports odds, the highest betting limits, a state-of-the-art bitcoin casino and a welcome bonus worth up to 5 BTC. Adding to that is Cloudbet’s world-class 24/7 live chat customer support – in Spanish – to better manage Argentine players’ inquiries.

The operator’s move into South America is part of a bold push to attract a more diverse audience to what was once a bitcoin-only product. Cloudbet relaunched its site in April with a swathe of bold new features including new coins, esports, politics betting, virtual sports and easy credit-card coin purchases.

Cloudbet grabbed the attention of industry observers in June with an ambitious English Premier League campaign, under which its sportsbook charged no margin on pre-match bets for all games left in the season. That allowed customers to access the fairest prices — and therefore the highest returns — in the market.

The “zero margin” campaign was an extension of Cloudbet’s long-standing “best odds” campaigns on sports including soccer, basketball and tennis. The operator recently pledged to also offer best prices on competitions that Argentine sports fans follow closely, such as the Champions League, the Copa Libertadores, and in next year’s Copa America.

Dai, built on the Ethereum network and underpinned by a system of smart contracts and decentralized price feeds, is designed to maintain a soft peg to the US dollar.

Simplicity Esports and Gaming Company Acquires Three More Esports Gaming Centers and Signs Percentage Rent Leases with Landlords



Simplicity Esports and Gaming Company, announced that it has acquired three additional franchisee owned esports gaming centers, two of which are in Texas, and one in Montana. These gaming centers, combined with other acquisition targets previously announced, generated over $2,700,000 in combined revenues in 2019. These acquisitions give Simplicity a total of 12 corporate owned gaming centers, in addition to numerous other franchisee owned gaming centers.

Roman Franklin, President of Simplicity Esports, stated, “I am thrilled to announce three more gaming center acquisitions. These acquisitions, along with existing corporate owned gaming centers, gives us ownership of 12 of the top 25 revenue producing gaming centers across our nationwide footprint during the month of February 2020. The percentage rent leases significantly reduce fixed operating costs for each gaming center, and we expect the gaming centers to be cash flow positive within 30 days of acquisition.”

These acquisitions allow Simplicity Esports to report the full revenues generated by these gaming centers on a consolidated basis.

In addition to these acquisitions, Simplicity Esports has executed non-binding letters of intent for the acquisition of four additional esports gaming centers with new percentage rent leases from landlords. The four additional acquisitions are expected to close by December 15, 2020.

Adverty is granted US patent for in-game ad viewability technology BrainImpression™



Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as seen by the user, within complex computer-generated graphical environments such as two-dimensional and three-dimensional games.

Viewability is one of the most important metrics in brand advertising and several renowned brands tend to exclude websites and other advertising media with low viewability in their media plans. To help advertisers understand and publishers define how to count an ad as seen, the media industry has established standards on how to measure web-based ad viewability. In regards to in-game advertising viewability, the industry is still at its infancy, with Adverty taking an active role in helping both IAB and third party ad verification leaders define these industry-wide, sought-after standards.

“Our patented in-game viewability algorithm outlines one of the core functionalities in our cutting-edge ad platform. We use our knowledge and innovation to help define appropriate viewability standards for in-game advertising – something that will benefit the media industry and heighten the acceptance of this new ad format amongst advertisers”, says Niklas Bakos, CEO and founder at Adverty.

The BrainImpression patent covers and protects a method of deciding if an advertisement, displayed in a gaming environment and shown on a display, has been seen by a user. The method of decision is based on the ad size, time in view and position on display for the user. Depending on the size of the ad on display, the ad is classified as seen after various time intervals, triggering an ad impression by the system.

Furthermore, the patent covers specific methods for adverts in the three-dimensional gaming space, where viewing angles and incidence angles towards the ad and the user display determine how well the ad is visible at any given time. For example, an ad unit viewed from the side is not detected as quickly, if at all, depending on its viewing angle, compared to an ad unit seen from a straight angle. Moreover, an advert placed in the center of the field of view is classified as seen faster than an ad closer to the periphery with a higher angle of incidence.

The BrainImpression patent application was filed in March 2017 at a time when Adverty focused on future gaming platforms such as Virtual, Augmented and Mixed Reality. Over the years, the focus has shifted towards mobile games, the largest and fastest growing gaming platform globally. Altogether, Adverty has established a leading cross-platform framework for unobtrusive, in-game brand and performance advertising, allowing brands to connect with new audiences in unique ways.

With the company’s fundamental mission in mind, the patent US 16/499.258 / US20200110262A1 covers head-mounted displays, such as Virtual Reality headsets, Augmented Reality headsets and smart glasses. A continuing application to protect the invention for other displays such as mobile phone, tablet and TV screens has been submitted to the United States Patent and Trademark Office.


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