partnerships
Sky Vegas to sponsor new ITV reality show
Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child.
The new series, set in a five-star resort in the Caribbean, is a gripping new format which sees contestants work in pairs to compete against other hotel guests and get their hands on a briefcase containing a life changing amount of money.
10 pairs of contestants will arrive at The Fortune Hotel, where they will be given an all-important briefcase. Inside one case is the ultimate jackpot of £250,000 in cash, while eight are empty, and one contains the dreaded Early Checkout Card – whichever pair is left holding that case at the end of each show will see their stay brought to a dramatic, premature end.
Guests will attempt to figure out who is in possession of the cash case, whilst trying to keep the contents of their own a secret, and viewers will be treated to a blend of suspense, subterfuge and glamour as the duos compete over eight episodes.
Airing on Monday 13 May on ITV1 and ITVX (and STV in Scotland), Sky Vegas’ sponsorship includes 80” of accreditations per episode, spanning Monday-Thursday over a two-week period.
The sponsorship deal also includes 10” bumpers around free programme streaming content on the ITVX and STV Player, including website and mobile apps*.
Sky Vegas also has rights to include The Fortune Hotel logo and reference to the sponsorship across their own platforms, including website and social media.
Commenting on the sponsorship, a Sky Vegas spokesperson said: “The Fortune Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV.
“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the nation.”
Bhav Chandrani, Director of BE Studios, added: “It’s brilliant to be bringing a brand new format to screens and The Fortune Hotel is real shout-at-the-telly fun. It’s going to be full of twists and turns as we get to watch the gameplay unfold.”
The post Sky Vegas to sponsor new ITV reality show appeared first on European Gaming Industry News.
DigitalEjis, the pioneering software development company in responsible gaming, and Exalogic, Italy’s premier gambling platform provider, have joined forces in an exciting partnership.
This collaboration marks a significant milestone in the Italian gaming landscape when it comes to upgrading responsible gambling practices and addiction prevention.
Predictive Software for Safer Gaming
DigitalEjis has developed an unparalleled software solution that predicts the onset of gambling addiction before a player places their first bet. Unlike existing tools that identify addiction once compulsive behavior is already underway, DigitalEjis’ predictive software enables operators to customize the betting experience for each customer from day one. By doing so, operators can offer their players the safest and most entertaining environment possible.
Exalogic’s Role in the Partnership
Exalogic, renowned for its robust and reliable gambling platform, has chosen DigitalEjis as their only partner for predictive and antiaddiction product. This strategic alliance ensures that responsible gaming practices become an integral part of the Italian gambling landscape.
Embracing the Italian Market
Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his enthusiasm: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a first mover in the Italian territory.
Responsible Gambling at the Core
Italy’s new decree on gambling, particularly Article 14, underscores the importance of responsible gaming. The Decree focuses on protecting players from the onset of gambling addiction also adopting software empowered by Artificial Intelligence. DigitalEjis’ product aligns perfectly with this initiative, providing accurate predictions and personalized protection for players.
The post DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy appeared first on European Gaming Industry News.
1/ST CONTENT, the leading provider of premium content for North American horse racing, has bolstered its international portfolio with the timely addition of Assiniboia Downs (ASD), the popular Canadian racetrack located in Winnipeg, Manitoba.
ASD’s season commences today (20 May), with live racing typically staged every Monday, Tuesday and Wednesday from 7:30pm local time as part of a competitive 50-fixture schedule that stretches from May to mid-September each year.
Forthcoming highlights include the prestigious Manitoba Derby, the opening leg of the Western Canadian Derby Series, alongside other Listed stakes action. Other classic championship races comprise the Gold Cup, the Manitoba Matron and the Winnipeg Futurity, while there will also be multiple stakes contests for rising-star juveniles, beginning with the Debutante in July.
Accordingly, ASD now sits alongside other Canadian racetracks – such as Woodbine, Fort Erie and Hastings – on 1/ST CONTENT’s flexible program of top-quality action. This weekly timetable of engaging content, whose chronology naturally complements international racing coverage across varied time-zones from Europe to South Africa and Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
This progressive deal is emblematic of 1/ST CONTENT’s broader commitment to ensuring that North American racing’s stakeholders, whether they hail from the biggest tracks or overlooked regional diamonds, become the primary beneficiaries of revenues generated through international wagering.
As a result, 1/ST CONTENT stands alone as the proven pacesetter for live horse racing content, mapping approximately 80% of all North American racing, and providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from thousands of annual meetings (and showcasing tens of thousands of races each year) North American racing is helping worldwide operators to engage untapped audiences by delivering 24/7 horse racing.
Darren Dunn, CEO of Assiniboia Downs, said: “The sheer distributional scope of 1/ST CONTENT’s international operator network is second to none. Therefore, it was a logical step for ASD to partner with them to distribute our upcoming calendar to a new legion of bettors outside Canada, thereby increasing returns to the core stakeholders of our domestic scene here in Winnipeg.”
Simon Fraser, Senior Vice President International at 1/ST CONTENT, added: “1/ST CONTENT is delighted to have added Assiniboia Downs to our all-encompassing North American roster, optimizing our wider Canadian content and introducing a fresh cohort of global racing fans to one of the true hidden gems in North America. ASD’s reliable off times and inimitable content, which sometimes shows events such as team-based bareback Indian Horse Relay racing, offers something different in an often homogenized marketplace.
“Observing other unsupportive models, we are more dedicated than ever to returning the value to racing’s stakeholders, who have historically missed out with grasping suppliers that return funds to non-racing organizations and simply aren’t committed to the sustainability and welfare of the sport.
“We look forward to delivering more coverage of high-class Canadian racing than ever before to fans and bettors around the world.”
BetConstruct is thrilled to announce that the B.F.T.H. Arena Awards’24, in collaboration with Ortak, is poised to set a new standard in the iGaming industry. This prestigious event will showcase innovative gaming solutions and welcome leading names in the industry, including Platin Gaming, Evoplay, Espresso Gaming, ensuring an exciting lineup of new games and significant developments. The event also marks the approach of the submission deadline on May 31, setting the stage for a competitive and vibrant showcase.
Integration with Ortak
This year, every game submitted to the B.F.T.H. Arena Awards automatically becomes part of the Ortak platform. Ortak represents a groundbreaking shift in the iGaming market, offering an innovative investment product that allows game creators to sell shares of their games as NFT-slots. These shares can be freely traded in self-determined quantities and prices, similar to an Initial Public Offering (IPO) for games.
How Ortak Works
Casino game developers can now list their games on the Ortak platform, making NFT-slots available for public purchase. This allows investors to buy shares, NFT-slots registered on the Bahamut blockchain, and become stakeholders in their favourite games. This model not only provides a new revenue stream for developers but also opens up unique investment opportunities for the gaming community.
Ortak serves both established game providers and emerging stars in the industry. For veteran developers, it offers a platform to reach new audiences and enhance player engagement. For newcomers, it presents a viable financial strategy to fund major marketing campaigns and operations, helping them gain traction and scale quickly.
What to Expect at the B.F.T.H. Arena Awards’24
Scheduled from July 1st to July 4th, the B.F.T.H. Arena Awards’24 will feature an expanded lineup of categories and a substantial prize pool of over 3,333,000 FTN, aimed at showcasing the best games of 2024. With major operators participating, this year’s event promises to be a dynamic showcase of creativity and innovation, introducing groundbreaking new games from some of the industry’s most influential developers.
Building on last year’s success, which saw over 50 game developers participate, the awards will continue during the Harmony Meetup 4.0, drawing over 500 industry representatives to highlight and celebrate the winners.
This year’s competition includes a wider range of categories, including the new ones: Best Online Casino Game, Best Game Design, Best FTN Casino Game, Best Game Storytelling, Best Bahamut Game, Best DECA Game, Best Arcade Game, Best Game Achievement. Additionally, any game with an available demo will be eligible for public voting in the Players’ Game of Choice category.
This year, BetConstruct is dedicated to enhancing this legacy by increasing the prize pool, expanding the award categories, and hosting a grand ceremony to celebrate innovation and achievement within the gaming community.
Promoting Winning Games
Winning titles at the B.F.T.H. Arena Awards’24 receive comprehensive promotional support, utilising advanced CRM tools such as the Wonder Wheel and tailored promotions. Supported by a global network of influencers from Latin America to Asia, this strategic marketing effort is crafted to significantly enhance the games’ visibility and, in turn, increase their revenue. By tapping into diverse markets and connecting with a broad audience, we ensure that each winning game attains maximum exposure and impact.
Looking Forward
More innovative updates are set to be released in June, enhancing the Ortak platform and providing further opportunities for engagement and investment in the iGaming sector.
The core of this year’s B.F.T.H. Arena Awards is the belief that innovation drives excellence. BetConstruct is dedicated to consistently expanding the limits of the iGaming industry. Through the B.F.T.H. Arena Awards and the Ortak initiative, the company is creating an environment where barriers are overcome, paving the way for significant advances and showcasing a future shaped by every innovation.
BetConstruct warmly invites game developers and investors to be part of this exciting new chapter in gaming history.
Join the B.F.T.H. Arena Awards’24 and experience the future of iGaming firsthand.
The post B.F.T.H. Arena Awards’24 Partners with Ortak for an Unprecedented iGaming Experience appeared first on European Gaming Industry News.
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