partnerships
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.
FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.
Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.
FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.
With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.
Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.
Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”
“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.
Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”
This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.
The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.
Central Europe
DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners
The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.
“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.
“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”
Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”
Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”
performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.
Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.
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Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions.
The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”
The post Nazara & Lysto sign LOI to launch “The Growth Protocol” appeared first on European Gaming Industry News.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
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