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Elvis Merzļikins Becomes Brand Ambassador of OlyBet

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Latvian national ice hockey star Elvis Merzļikins has become the new brand ambassador of the sports entertainment brand OlyBet. The significant partnership allows OlyBet to provide Latvian ice hockey fans unique opportunities to experience the sport.

Everyone knows that the iconic American singer Elvis Presley was an extraordinary entertainer, and Elvis Merzļikins takes after his fabled namesake. When he earned the first shutout of his NHL career in Las Vegas, he did so with thrilled fans chanting his name. Merzļikins was named after Elvis Presley, of whom his father was a great fan. People worldwide love the 30-year-old goalkeeper’s personality and style on ice and off it.

“We are delighted to partner with Elvis to thrill Latvian ice hockey fans. OlyBet has supported ice hockey in Latvia for many years and brought the NHL Stanley Cup to Latvia for the first time and supported the National Team on the way to bronze in last year’s IIHF World Championships. This partnership with Elvis will bring ice hockey fans closer to the top-level of world competitions and sports excitement that only OlyBet delivers,” Corey Plummer, CEO of OlyBet Group, said.

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“I am thrilled to embark on this collaboration journey with OlyBet as their brand ambassador. This partnership presents an incredible opportunity for me to connect more with hockey enthusiasts in Latvia. I aim to enhance the experience by engaging with fans at OlyBet events and embracing the spirit of the OlyBet brand. Sports have a remarkable power to unify and foster a sense of belonging. I am confident that, together with OlyBet, we will create unforgettable and dynamic moments for every sports enthusiast in Latvia,” Elvis Merzļikins said.

The post Elvis Merzļikins Becomes Brand Ambassador of OlyBet appeared first on European Gaming Industry News.

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Genome launches SEPA instant payments, adding another valuable feature for iGaming companies

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Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.

“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.

SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.

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The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.

“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.

The post Genome launches SEPA instant payments, adding another valuable feature for iGaming companies appeared first on European Gaming Industry News.

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iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud

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iDenfy, an AI-powered identity verification, compliance and fraud prevention solutions provider, has partnered with Confindo, a leading provider of IT solutions specialising in customer relationship management (CRM) tools for group companies and external partners. This collaboration will help Confindo manage third-party risks and ensure proper fraud and breach prevention while building a seamless and secure verification experience.

The rise in digital transactions has made robust security measures more critical than ever. With security challenges like forged documents and synthetic identities, particularly in the financial and lending sectors, companies increasingly seek advanced solutions to protect their customers. Spending on information security and risk management products and services is expected to grow by 14.3% this year, reaching more than $215 billion. However, many companies operating in the financial sector see fraud as a top priority on the list, where even a single breach can have significant legal and reputational consequences.

Confindo, a dominant player in the consumer lending market since 2018, recognised the importance of securing its platforms against potential threats. Brands under the “Confindo” name, like Lenders, Bancovo, Comparar Prestamos mainly serve as intermediaries for consumer lending services. Consequently, the business is best known for representing over 20 banks and creditors in Lithuania and processing more than 10,000 inquiries monthly. As the business experienced a high volume of requests and new registrations, it required a new trusted Know Your Customer (KYC) vendor to help safeguard its operations, especially in this expansion stage across Europe.

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According to Confindo, its recent operations in Latvia and upcoming launches in two new markets also showed a need for extra automation measures in its customer onboarding process. Before partnering with iDenfy, the IT and financial service provider aimed to build a conversion-optimised verification workflow that could remove the hassle around the application onboarding process. Among several identity verification providers, Confindo selected iDenfy for its reliable and efficient identification verification solution. The new software, already trusted by other platforms under Confindo’s management, stood out for its smooth integration with existing systems and provided a comprehensive global document base for more efficient scaling into new markets.

iDenfy’s ID verification solution is designed to automatically recognise, verify and extract information from over 3000 identity documents across 200 countries and territories. This comprehensive approach helps Confindo ensure that all possible safety measures are in place to prevent fraudulent loans, a key concern in the rapidly growing consumer lending sector.

It is worth mentioning that iDenfy is ranked as the top 1 identity verification solution in customer satisfaction on G2, boasting an average of 4.9 stars and over 70 reviews in 2024. This recognition underscores iDenfy’s commitment to providing high-quality, reliable services and prioritizes online user identification security.

“We chose iDenfy because their solution is not only trusted and tested but also perfectly aligns with our commitment to ensuring the highest level of security for our customers,” said Eitautas Bartuškevičius, CEO of Confindo.

Domantas Ciulde, CEO of iDenfy, said: “We’re thrilled to collaborate with Confindo in their mission to enhance security within the consumer lending space. By integrating our ID verification solution, we’re helping them create a safer, more reliable platform for their users across multiple countries.”

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The post iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud appeared first on European Gaming Industry News.

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BGaming launches in Lithuania with Uniclub

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Popular iGaming content provider BGaming has made its debut in Lithuania in partnership with casino and sports betting platform Uniclub.

As part of the agreement, Uniclub will add BGaming’s wide ranging portfolio including popular Dice Million, Merge Up and Wild Chicago titles to its line-up of more than 2,000 games.

Uniclub has a rich heritage in the Lithuanian market, opening its first slot machine hall in 2004. Its owner UAB Unigames also runs iGaming website Uniclub.it, which offers slots, live casino and sports betting. UAB Unigames has sponsored Lithuanian basketball team BC Juventus, also known as Uniclub Casino Juventus, since 2021.

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This deal builds on notable success in Eastern Europe for BGaming, after it launched in Bulgaria in July and strengthened its presence in Serbia and Romania through the first half of this year.

Olga Levshina, CCO at BGaming, said: “We are thrilled to partner with Uniclub as we continue to expand across regulated European markets. The Uniclub brand is a prominent player in the Lithuanian entertainment space, with more than 20 years in the casino and sports betting arena.

“We look forward to bringing our games to their players’ screens and fostering a strong working partnership.”

Martynas Matulevicius, CEO at Uniclub, said: “We are delighted to add BGaming’s vibrant content to our platform. We strive to continue delivering the best possible gaming experience to our players and with the studio’s memorable titles, we are delivering on this promise.

“Our customers can enjoy further additions as BGaming releases its sizzling summer line-up.”

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The post BGaming launches in Lithuania with Uniclub appeared first on European Gaming Industry News.

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