Sporting Risk adds SureSub player prop markets to Promotional Markets suite

Sporting Risk has expanded its Promotional Markets suite with the launch of SureSub player prop markets, which the company said are available through the Sportradar Unified Odds Feed.

According to Sporting Risk, SureSub is designed to extend eligible player prop bets beyond substitutions by automatically transferring a customer’s selection to the replacement player. The company said operators can customise the feature, including its branding and name, to match their sportsbook product and customer experience.

Sporting Risk said the release delivers the “widest range of substitution-enabled player prop markets” currently available, and that the product can be delivered either directly or via the Sportradar Unified Odds Feed. The company said it can be deployed quickly across existing sportsbook infrastructure and scaled across multiple competitions and leagues.

Andy Phillips, Chief Business Development Officer at Sporting Risk, said: “Operators are constantly looking for new ways to stand out in increasingly competitive markets. Promotional Markets do exactly that. They give operators a differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns. SureSub is a natural addition to that portfolio. It’s a mechanic customers already understand, but we’ve expanded it across a much broader range of player prop markets. Combined with our distribution through Sportradar, operators can now roll out SureSub at a scale that simply hasn’t been possible before.”