Press Releases
Jelly Entertainment Acquires Wundermachine
UK-based game developer, Jelly Entertainment, completes the acquisition of social gaming product and technology supplier Wundermachine
Jelly Entertainment has finalised the acquisition of the social gaming B2B supplier Wundermachine. This transaction marks a significant expansion of resources for Jelly Entertainment, allowing it to expedite its growth in several key areas: markets, talent, distribution and delivery. The move signals Jelly Entertainment’s intent to secure its transition from challenger brand to a fully-fledged B2B supplier.
Wundermachine, headquartered in Bochum, Germany, currently supplies its proprietary technology and content to the social gaming industry. As an experienced gaming and software company, Wundermachine offers additional capacity to Jelly Entertainment with an increase in distribution while also reinforcing its omnichannel delivery. Jelly Entertainment is driven to create immersive, supercharged and omni-channel entertainment. In this way it can reach players wherever they are, whenever they want to play and in any channel they choose including casino, retail and digital. The acquisition is another differentiator for the real-money game developer as it adds more talented staff, proven technology and industry-leading and platform-level tools.
David Newstead, Managing Director for Jelly Entertainment, expressed his enthusiasm, stating: “We are delighted to welcome the Wundermachine team into the Jelly Entertainment family. It will be integral to Jelly Entertainment’s ambitious growth as we enter new regulated markets across Europe, Latin America, North America and Canada. The business has the foundations to really push on and deliver its aggressive expansion plan for the next twelve months. I am very confident that this partnership will be a great fit and the team look forward to working alongside the creative minds they’ve proven to be.”
The current staff members of Wundermachine will remain at their existing office with both the social gaming and real-money gambling teams contributing to Jelly Entertainment’s development strategies.
Bjorn Kaufmann of Wundermachine also commented on the acquisition, saying: “Wundermachine was built to optimise the game development lifecycle; the team has honed its product and technology skills with some of the most successful companies in real-money and social gaming. We’re passionate people, about what we do and how we deliver it. Together; we are certain that, as part of Jelly Entertainment, our teams will flourish.”
Jelly Entertainment will soon launch titles including CleoPatrick, Midas Riches and Wicked Riches of Oz with its manifesto being built on a restless spirit of entrepreneurship; a strategy to differentiate its slot design and delivery by adopting a balanced mix of evolution and revolution.
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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