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Brazil

Kiron Interactive expands Brazilian presence with EstrelaBet partnership

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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced a new partnership with EstrelaBet, one of Brazil’s most prominent online gaming operators, to deliver its innovative virtual sports portfolio to the operator’s extensive player base.

The agreement sees EstrelaBet, the sponsor for nine football teams in Brazil, integrate Kiron’s popular virtual sports games into its online offering. Players will now have access to an exciting range of virtual sports, including football, horse racing, and motorsports, enabling 24/7 betting opportunities across a wide variety of fixtures and markets.

Kiron’s virtual sports games are designed to replicate the excitement of real sports betting, with a staggered schedule of events providing opportunities for in-play betting every two minutes. The games are fully customisable, allowing EstrelaBet to tailor the content, odds, and frequency of events to meet the preferences of its local audience.

EstrelaBet is a leading online gaming operator in Brazil, offering a wide range of sports betting and casino products to players across the country. Founded in 2019, the company has quickly established itself as one of the top three operators in the market.

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The integration of Kiron’s virtual sports content is expected to significantly enhance EstrelaBet’s online offering, providing its players with engaging new betting options and driving revenue.

Steven Spartinos, Kiron Co-CEO, said: “We are delighted to partner with EstrelaBet, one of the biggest names in the rapidly growing Brazilian market. This agreement underlines the appeal of our virtual sports offering and its ability to drive player engagement and growth for operators in markets worldwide.

“We look forward to working with the EstrelaBet team to deliver an exceptional virtual sports betting experience to their players and to supporting the continued expansion of their business in Brazil.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, said: “It is a pleasure to have this partnership with Kiron, allowing us to offer our clients more options for entertainment in iGaming, using new technology and an advanced product.

“We are always looking for ways to enhance our offering and provide our players with the best possible betting experience, and we are confident that Kiron’s virtual sports games will be a valuable addition to our portfolio.”

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Brazil

FairPlay Sports Media launches in Brazil with localized oddschecker brand

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FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localized version of its renowned odds comparison brand oddschecker.

Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localized, real-time odds grids at oddschecker.com/br, repurposed with market-specific APIs to ensure a seamless odds comparison experience.

The decision to launch in Brazil follows the recent regulation of sports betting, with FairPlay’s business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.

FairPlay and its oddschecker brand have invested heavily in the region as of late, and this new launch also sees a number of new hires on the ground in Brazil to best operationalize the brand to become local sports betting experts, as well as delivering more effective operator partnerships.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.

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“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”

Richard Gale, Chief Revenue Officer at FairPlay Sports Media, said: “The Brazilian market is both challenging and hugely rewarding. With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”

Oddschecker’s Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer and U.S. sports.

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Alexandre Tauszig Sales Director at NGX

Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX

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Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated iGaming and sports betting platform NGX.

NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil.

As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI and gamification tools, delivered through its real-time Customer Data Platform (CDP). NGX’s operator partners will be able to deliver personalized messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.

The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with leading operators Senna Sport and Betsul, along with platform providers including Vibra Gaming and WeeBet.

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Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.

“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in LatAm.”

Alexandre Tauszig, Sales Director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice.

“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”

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PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD

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Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.

The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.

In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.

It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”

Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.

“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”

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