Canada
Game-Based Learning Market Size is Expected to Surpass $52.8 Billion by 2030 with CAGR of roughly 19.51% | The Future of Learning: Growing Popularity and Trend Based Analysis
Zion Market Research has published a new research report titled “Game-Based Learning Market By End-User (Government, Enterprises, Consumer, Education, And Others), By Revenue Type (Advertising, Game Purchasing, And Others), By Platform (Offline And Online), By Game Type (AI-Based Games, AR/VR Games, Language Learning Games, Assessment & Evaluation Games, And Training Games), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” in its research database.
“According to the latest research study, the demand of global Game-based Learning Market size & share in terms of revenue was valued at USD 10.9 billion in 2022 and it is expected to surpass around USD 52.8 billion mark by 2030, growing at a compound annual growth rate (CAGR) of approximately 19.51% during the forecast period 2023 to 2030.”
What is Game-based Learning? How big is the Game-based Learning Industry?
Report Overview:
The global game-based learning market size was worth around USD 10.9 Billion in 2022 and is predicted to grow to around USD 52.8 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 19.51% between 2023 and 2030.
Game-based learning is a relatively new and modern education approach that makes use of different types of games including online and offline modes to impart knowledge and conduct training sessions. The recent addition of new technology in the larger educational scheme allows learners to engage better and improve the final outcomes of the experience. The industry revolves around the players that deal with the development, design, production, and distribution of products and services related to game-based learning technology.
It comprises simulations, video games, and other types of learning management systems that are game-oriented and can be used in different types of settings including pre-primary to university level. However, the application of game-based learning systems goes beyond educational programs for students and can be applied in corporate or business settings as well for personnel training and skill development. With the advancements in technology, the game-based learning industry is witnessing a high rate of growth and is expected to continue the same trend in the coming years.
Our Free Sample Report Consists of the Following:
- Introduction, Overview, and in-depth industry analysis are all included in the 2023 updated report.
- The COVID-19 Pandemic Outbreak Impact Analysis is included in the package
- About 210+ Pages Research Report (Including Recent Research)
- Provide detailed chapter-by-chapter guidance on Request
- Updated Regional Analysis with Graphical Representation of Size, Share, and Trends for the Year 2023
- Includes Tables and figures have been updated
- The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
- Zion Market Research research methodology
Global Game-based Learning Market: Growth Factors
The global game-based learning market is projected to grow owing to the increasing demand and preference toward skill development. The teaching community along with students and guardians have realized that working on the development of a specific skill is better for the future of young minds and great emphasis is being laid on the development of technologies that can provide customized or specific learning experiences. Game-based learning tools best fit the modern-age trend. Additionally, the industry is also witnessing immense growth in personalized training since it meets the important set of students’ needs and passion thus aligning both the critical components of overall growth in one set. Students tend to incline more toward learning experiences that work in line with their desire for more flexibility. Moreover, the growing popularity of mobile learning may work in the favor of the industry.
The increasing adoption of smartphones and other mobile devices like tablets and laptops is propelling the demand for online or digital education leading to higher adoption of game-based learning platforms. The fraternity players are expected to generate more revenue owing to the surging adoption of the tools and platform in corporate learning programs as well.
However, the game-based learning industry deals with growth restrictions, especially in terms of limited access to new technology owing to its high cost as well as less awareness rate in emerging economies. Game-based learning tools are expensive due to the complexity of the software programs and the demand for high-priced hardware systems. Furthermore, for the smooth functioning of these tools, the educational unit must have appropriate Information Technology (IT) setup or the industry may fail in achieving its intended goal. In addition to this, the existence of resistance to change and technical issues along with a lack of skilled professionals to deal with issues are other factors working against the market expansion trend.
Report Scope
| Report Attribute | Details |
| Market Size in 2022 | USD 10.9 billion |
| Projected Market Size in 2030 | USD 52.8 billion |
| CAGR Growth Rate | 19.51% CAGR |
| Base Year | 2022 |
| Forecast Years | 2023-2030 |
| Key Market Players | Quizlet, Duolingo, Classcraft, Kahoot!, Udacity, Minecraft Education Edition, Learning Games Network, Edmentum, BrainPOP, Legends of Learning, Nearpod, Schell Games, Rosetta Stone, Coursera, Prodigy Education, edX, TypingClub, Roblox Education, Code.org, Filament Games |
| Key Segment | By End-User, By Revenue Type, By Platform, By Game Type, And By Region |
| Major Regions Covered | North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
| Purchase Options | Request customized purchase options to meet your research needs. |
Game-based Learning Market: Segmentation Analysis
The global game-based learning market is segmented based on end-user, revenue type, platform, game type, and region
Based on end-user, the global market segments are government, enterprises, consumers, education, and others.
Based on revenue type, the game-based learning industry divisions are advertising, game purchasing, and others.
- Game purchasing is expected to witness the highest growth in the industry during the forecast period
- In this revenue model, customers tend to buy the game they wish to invest in and it can either be a one-time payment or based on a subscription, depending on the offerings for the product developer
- In the advertising model, several companies post their advertisements on the platform through which the latter receives revenue for every ad posted. This model is less common in the educational sector due to integrity issues and the constant display of ads can lower the impact of the tool itself
- The annual subscription for Minecraft Education Edition as of 2021 was around USD 5 per user with a minimum purchase of 150 licenses
Based on platform, the global game-based learning market segments are offline and online.
Based on game type, the global market is divided into AI-based games, AR/VR games, language learning games, assessment & evaluation games, and training games.
- Language learning games are the most popular as of recent timeline and their popularity is driven due to their capacity to assist in teaching new language in interactive and immersive ways
- Hence they become more appealing to a larger set of audience
- Assessment and evaluation games work better to understand the skill level developed by the learner after sufficient use of the tool. These tools work best in case there is a need to identify skill gaps and potential room for improvement
- Although subjective, the average time taken to learn professional-level Mandarin is around 2200 hours of study
The global Game-based Learning market is segmented as follows:
By End-User
- Government
- Enterprises
- Consumer
- Education
- Others
By Revenue Type
- Advertising
- Game Purchasing
- Others
By Platform
- Offline
- Online
By Game Type
- AI-Based Games
- AR/VR Games
- Language Learning Games
- Assessment & Evaluation Games
- Training Games
Competitive Landscape
Some of the main competitors dominating the global Game-based Learning market include –
- Quizlet
- Duolingo
- Classcraft
- Kahoot!
- Udacity
- Minecraft Education Edition
- Learning Games Network
- Edmentum
- BrainPOP
- Legends of Learning
- Nearpod
- Schell Games
- Rosetta Stone
- Coursera
- Prodigy Education
- edX
- TypingClub
- Roblox Education
- Code .org
- Filament Games
Key Insights from Primary Research:
- According to the analysis shared by our research forecaster, the Game-based Learning market is likely to expand at a CAGR of around 19.51% during the forecast period (2023-2030).
- In terms of revenue, the Game-based Learning market size was valued at around US$ 10.9 billion in 2022 and is projected to reach US$ 52.8 billion by 2030.
- The game-based learning market is projected to grow at a significant rate due to the growing application of technology in the education sector
- Based on platform segmentation, online was predicted to show maximum market share in the year 2022
- Based on end-user segmentation, education was the leading user in 2022
- On the basis of region, North America was the leading revenue generator in 2022
Key questions answered in this report:
- What is the market size and growth rate forecast for Game-based Learning industry?
- What are the main driving factors propelling the Game-based Learning Market forward?
- What are the leading companies in the Game-based Learning Industry?
- What segments does the Game-based Learning Market cover?
- How can I receive a free copy of the Game-based Learning Market sample report and company profiles?
Key Offerings:
- Market Size & Forecast by Revenue | 2023−2030
- Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
- Market Segmentation – A detailed analysis By End-User, By Revenue Type, By Platform, By Game Type, And By Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
Regional Analysis:
The global game-based learning market is projected to witness the highest growth in North America with the US and Canada dominating the majority of the regional share. The high CAGR is driven by factors like the existence of established and technologically advanced educational infrastructure, growing investments towards the development of new platforms for different end-user verticals, increasing adoption of the product, tools, or systems for corporate or educational training, and availability of high disposable income to spend on new learning systems. Growth in Europe may be driven by the rising initiatives of the government to upgrade educational programs by utilizing digital systems and tools along with favorable policies promoting skill development. The growing cultural acceptance in Europe may act as a crucial growth propeller.
By Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- France
- UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Recent Developments
- In January 2022, Microsoft announced a new addition to the Minecraft Education edition in form of a Chemistry update for better learning of chemistry concepts
- In August 2021, the industry witnessed the launch of Legends Connect by Legends of Learning allowing teachers and students to collaborate seamlessly
- In September 2021, Kahoot! announced the launch of Kahoot! Academy where teachers can access upgraded and high-quality content for game-based learning
Bragg Gaming Group
Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer
Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.
Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.
Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.
In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.
Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.
“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”
Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.
“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”
International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.
“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.
“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.
IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.
bet365
IBIA and PFA Canada join forces to provide sports integrity education to the Canadian Premier League
CPL first to benefit from CA$300,000 education fund commitment by regulated sports betting operators.
The International Betting Integrity Association (IBIA) and its members bet365, Betway and FanDuel have partnered with the Professional Footballers’ Association Canada (PFA Canada) to design a bespoke two-year sports-integrity education program for players and staff in the Canadian Premier League (CPL).
In 2024, the program – which will start in May – will educate approximately 300 players and staff about the potential threat of sports-betting related match-fixing to the integrity of the Canadian Premier League, their careers, as well as its potential to defraud sports betting operators and customers. The agreement also stipulates a repeat training in 2025 to ensure new players joining the league are also able to protect themselves from criminals and corrupters and report any suspicious activity.
Khalid Ali, CEO of IBIA, said: “IBIA’s members take their role – as responsible regulated betting operators – in protecting the integrity of sporting competition and of betting markets seriously. Alongside balanced, efficient and evidenced-based regulation, protecting soccer players, staff and officials from being targeted by criminals is an essential first step to stamping-out sports-betting related match-fixing and fraud.”
The program will include a combination of dedicated in-person trainings and online resources for players and staff in the CPL’s eight league teams. The in-person sessions will educate players on the environment in which they are operating, including rules and sanctions, as well as highlighting the scale and accuracy of technology enabled sports integrity monitoring.
Dan Kruk, Executive Director of PFA Canada, said: “IBIA has delivered sports-integrity education to over thirty-five thousand athletes in Europe since 2010, and we’re grateful that they can leverage that know-how to design a bespoke training for CPL players. At PFA Canada we understand that, despite being more resource-intensive, in-person sports integrity education is essential to gain the trust and understanding of busy athletes, and to enable full, frank and open conversations.”
The CPL’s sports-integrity education program has been enabled by a CA$300,000 commitment over three years by IBIA and its member operators bet365, Betway and FanDuel for the Canadian market, from which other sports are also expected to benefit.
“At FanDuel Canada, we recognize the critical role athlete education plays in maintaining sports integrity,” said Dale Hooper, General Manager of FanDuel Canada. “We are thrilled to expand our engagement with IBIA through this new partnership helping to build a curriculum that will help athletes understand their role in protecting sport.”
Joachim Bjerg of Betway stated: “We’re very proud to partner and support IBIA and the Professional Footballers’ Association Canada that will design, create and implement a bespoke course that will further enhance Betway’s global commitment to educating players and staff involved in sport.
“As a responsible regulated betting operator, we see our role in this sector imperative to safeguarding the integrity of sports and we very much look forward to working with IBIA on this exciting and important initiative.”
Jean-Francois Reymond, IBIA’s Education Ambassador, who will work with the PFA Canada trainers on the May launch, said: “We look forward to working with PFA Canada to further protect the Canadian Premier League from the threat of sports-betting related match-fixing. Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. IBIA’s objective is to help build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.”
IBIA’s sports-integrity education program is a global offering, alongside IBIA’s not-for-profit model for sharing data on suspicious sporting events with sports regulators and law enforcement, player education can significantly reduce the threat of sports betting related match-fixing. In 2024, IBIA has already trained athletes at the EUBC’s European Boxing Championships in Serbia and is in active discussion with sports governing bodies in Canada and several other jurisdictions to ensure that as many athletes as possible can benefit from sports integrity education. Please contact us if you are interested in learning more.
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