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Easygo

Stake bolsters Latin American presence with Bogotá hub and ambitious hiring plans

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Easygo, the powerhouse behind platforms such as Stake, Carrot Gaming, Twist Gaming, Massive Gaming, and Kick.com, is proud to announce a significant advancement in Stake’s Latin American expansion strategy with the inauguration of its Bogotá hub.

This pivotal move follows the triumphant acquisition of Betfair Colombia and the stellar launch of Stake.com.co in the Colombian market.

The establishment of the Bogotá hub underscores Stake’s unwavering commitment to delivering unparalleled gaming experiences tailored to the discerning Spanish-speaking Latin American audience.

By consolidating operations in Bogotá, the company aims to enhance efficiency in catering to the diverse needs and preferences of players across the region.

“We are thrilled to reaffirm our dedication to Latin America with the launch of our Bogotá hub,” said Brais Pena Sanchez, Chief Strategy Officer at Easygo. “Latin America represents a burgeoning market for the online gaming industry, and our presence in Bogotá positions us to better serve our expanding player base in the region.”

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In addition to fortifying its Colombian operations, Stake is actively pursuing expansion opportunities across Latin America. The company has applied for a licence in Peru and solidified a strategic partnership with TG Lab as its platform partner, laying the groundwork for a robust entry into the Peruvian market. Furthermore, Stake has secured market access in Mexico and Paraguay, further reinforcing its foothold in the region.

“Our objective is to bring the thrill of our gaming platforms to players across Latin America,” said Diana Otalora, Stake General Manager for LatAm. “With the launch of our Bogotá hub, we are poised to deliver exceptional gaming experiences and foster enduring connections with our players.”

Looking ahead, Easygo is not only committed to exploring new market opportunities in Latin America but also to investing in local talent. The company has announced ambitious hiring plans, aiming to recruit over 50 talented individuals throughout Latin America by the end of 2024.

Betfair Colombia

Stake Expands into Colombian Market with Acquisition of Betfair Colombia and License Approval until 2025

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Stake, one of the biggest online casinos and sports betting sites in the world, is excited to announce its entry into the Colombian market through the strategic acquisition of Betfair Colombia and its license, which has been approved until 2025. This marks a significant milestone in Stake’s expansion strategy in Latin America and its commitment to delivering top-tier entertainment to Colombian players.

“Expanding into the Colombian market is a strategic decision that aligns perfectly with our vision for growth and innovation,” said Brais Pena, the Chief Strategy Officer for Easygo, the powerhouse behind Stake. “Colombia’s position as the first regulated market in Latin America, coupled with its stable environment and robust entertainment industry, makes it an ideal destination for Stake’s expansion, with the intention of being one of the dominant players in the market in two years.”

This strategic vision underscores Stake’s commitment to not only enter the Colombian market but also to establish itself as a key player within a relatively short time frame, further cementing Colombia’s status as a hotbed for innovative and dynamic foreign investments.

The acquisition of Betfair Colombia and the granted license underpins Stake’s commitment to providing a world-class betting and gaming experience for Colombian players. With cutting-edge technology, user-friendly platforms and an extensive range of partnerships including being the Latin American betting partner of UFC and featuring renowned brand ambassadors such as Argentinian football sensation Kun Aguero, chart-topping rapper Drake and the Alfa Romeo Formula 1 Stake team, Stake is poised to revolutionize the Colombian gambling industry.

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Colombia will serve as Stake’s operational base for expanding throughout Latin America. The company has already secured market access in Mexico and Paraguay through agreements with local operators and it has expressed interest in future regulated markets in Peru and Brazil, further solidifying its position as a market leader in the region.

Stake’s entry into Colombia leverages Colombia’s advanced status and key geographical location, acting as a gateway to the broader Latin American market. The acquisition of Betfair Colombia, combined with the substantial market size, provides Stake with a strong foundation, facilitating a seamless integration of operations and expertise. This decisive move enables Stake to firmly establish its presence and introduce its unique range of betting and gaming products to the region.

“We view the Colombian market as a pivotal entry point for our Latin American expansion,” Pena added. “We are committed to contributing positively to the local economy, fostering innovation and delivering exceptional entertainment value to our customers.”

Fans are encouraged to visit and register on Stake .com.co and follow the Twitter handle Twitter .com/StakeColombia.

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