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Yggdrasil reveals tasty new mechanic in Sugar Bomb MultiBoost

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Leading iGaming publisher Yggdrasil has served up Sugar Bomb MultiBoost, the latest YGG Masters release which sees studio partner Jelly reveal a sweet new proprietary mechanic.

The explosive 5-reel slot can see players win up to 4,000x their stake via the all-new MultiBoost mechanic, Gobstopper symbols and a lucrative free spins feature.

The MultiBoost multiplier is triggered whenever a Sugar Bomb lands on the top horizontal reel. Sugar Bomb symbols automatically multiply wins by x2 with each subsequent symbol doubling the multiplier up to a maximum of x256.

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Should a Golden Bomb land, it will automatically take the MultiBoost multiplier straight to x256. Sugar Bomb symbols are also wild and can substitute for any symbol except the bonus symbol.

Gobstopper symbols can land in the top horizontal reel at any time, revealing prizes worth 1x, 2x, 3x, 5x or 10x the player’s base bet. Gobstopper prizes can be multiplied by the MultiBoost.

Should three or more bonus symbols land anywhere on the reels, the free spins bonus will be triggered, awarding up to 12 free spins. During this bonus, MultiBoost multipliers remain persistent if triggered by a Sugar Bomb or Golden Sugar Bomb.

Those wishing to head straight into the action can buy into the free spins bonus for 80x their stake. The Golden Bet can also be activated for a 25% higher stake, increasing the likelihood of a bonus.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “We are extremely excited to reveal Jelly’s latest title which comes with a brand-new mechanic. There’s no doubt that this latest addition to our Masters portfolio will lead to some extremely sweet wins when players get stuck into Sugar Bomb MultiBoost.”

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Victoria Newbolt, Marketing Lead at Jelly, said: “We are absolutely delighted to release the first game featuring the lucrative MultiBoost mechanic that we have developed to offer fantastic entertainment and excitement and we are looking forward to seeing players enjoy Sugar Bomb MultiBoost. This truly is a sweet game to savour!”

The post Yggdrasil reveals tasty new mechanic in Sugar Bomb MultiBoost appeared first on European Gaming Industry News.

EurAsia

Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards

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Atlaslive, a global leader in iGaming solutions, has been shortlisted for the prestigious “Best Sports Provider 2025” award at the SiGMA Eurasia Awards 2025. This nomination recognizes Atlaslive’s commitment to innovation, technological excellence, and delivering top-tier sportsbook solutions that redefine the industry.

The AIBC Eurasia Awards celebrate pioneering projects and game-changing ideas that shape the future of iGaming. Being named a finalist is a testament to Atlaslive’s continuous drive to push the boundaries of what’s possible in the sports betting sector.

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Atlaslive’s exclusive, in-house-developed Sportsbook is a standout in the industry, designed to offer a seamless and highly customizable experience for operators. Built on a foundation of scalability, flexibility, and cutting-edge live technology, the solution enables rapid growth and market adaptability. Key features include:

  • Seamless API integration for effortless platform connectivity
  • Advanced customization to meet operator-specific needs
  • A powerful bonus engine to drive player engagement
  • Real-time data analytics for strategic decision-making
  • State-of-the-art risk management ensuring optimized margins
  • Innovative Bet Builder feature for enhanced user interaction

With these capabilities, Atlaslive empowers operators to stay ahead in an evolving global market, driving engagement, boosting retention, and maximizing growth opportunities.

Lidiia Vakulenko, COO of Atlaslive, expressed her excitement about the recognition: “Being shortlisted for ‘Best Sports Provider 2025’ validates the hard work and dedication of our team in developing one of the most advanced sportsbook solutions in the industry. Our innovation, unique features, and technical excellence continue to set us apart, and we remain committed to pushing the boundaries of what’s possible in sports betting technology.”

Atlaslive continues to innovate, offering operators unparalleled technology and seamless integration to enhance their business success. This recognition by SiGMA Eurasia underscores the company’s mission to revolutionize the iGaming industry with state-of-the-art sportsbook solutions.

 

About Atlaslive

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Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards appeared first on European Gaming Industry News.

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Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO

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Bombay Group, renowned for its innovative approach to luxury gaming and hospitality, is set to embark on an exciting new chapter by appointing Kevin McGowen as the new CEO.

“Time has arrived to welcome all suitable discerning players from across the globe to experience our unparalleled gaming offerings,” said Mr McGowen as he sees Bombay Group as a global leader in redefining the gaming experience that combines cutting-edge technology, cashless systems, and private, exclusive environments to reshape the traditional casino industry. “I’m hugely impressed by the Bombay team’s dedication to elevating standards in the high-end gaming industry from a product and compliance perspective. One of my goals for the near future is to engage even broader global experience in the team,” added the new CEO.

The company’s interim CEO, Anita Brinke, has set the stage for Bombay Group’s next phase of growth as the final preparations for the opening of the unique venue are concluded, and the organisation is well-prepared for its ambitious goals. “The ultimate goal of my work of recent years has been to realise the unique vision of a destination that is totally worth a separate journey regardless of how much one has experienced in life. Only a few weeks remain until the opening of The Burman and in combination with the Bombay Club they will complete the redefining of modern high quality entertainment. Now is a good time to pass the baton so that Kevin can give our crown jewel the final shine,” said Brinke assuredly.

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Kevin McGowen, a Chief Executive has over 30 years of experience in gaming, hospitality and relationship marketing. Most recently, he served as CEO of Les Ambassadeurs, a prestigious private members’ casino in Mayfair, London. Kevin’s career spans across major global gaming jurisdictions and client feeder markets, including Las Vegas, The Bahamas, London, the Far East, and the Middle East. Kevin’s extensive experience in both land-based and online gaming will play a pivotal role in realising the Group’s ambitious vision.

The Group is also pleased to announce Dajana Tiitsaar as Chief Operating Officer. Dajana’s strong operational background and extensive knowledge of local market dynamics will play a critical role in ensuring seamless daily operations. Dajana joined Bombay Group from Enefit, an Estonian based energy company where she last held the country manager position, she also has over a dozen years of experience in tourism, hospitality and marketing. Her appointment underscores Bombay Group’s commitment to operational efficiency and long-term success.

In August 2024, Bombay Group proudly opened the Bombay Club, alongside world-class restaurant, bars, and lounges in Tallinn. Looking ahead to March 2025, Bombay is set to open its highly anticipated hotel, The Burman, in Tallinn’s historic Old Town. Dating back to 1850, The Burman is among the city’s historic gems. The hotel will open with two additional restaurants, a bakery, and a spa, further enhancing and enriching the character of Tallinn’s historic Hanseatic town. This addition will complete the full buildout of the project, cementing Bombay Group’s commitment of delivering premium world-class experiences in gaming and hospitality.

The post Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO appeared first on European Gaming Industry News.

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Press Releases

Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games

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Galaxsys releases new PLAY ME turbo and crash games.

Galaxsys, the award-winning game studio known for its diverse portfolio of games, has introduced Play Me, a game that brings a fresh twist to the popular game concept and combines fast decision-making with the thrill of chasing big wins.

 

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About PLAY ME

In the game, tiles scroll down the screen in sync with the background music. Players can tap and hold any tile to increase their winnings but must release it before the odds crash. Players decide when to start and when to stop, thus making every moment a test of skill and intuition.

Key Features That Set PLAY ME Apart

Fast-Paced & High-Stakes Gameplay

The game offers a seamless mix of turbo and crash mechanics where players can join the action at any time. The longer they hold, the higher the risk—and the reward.

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Boost Mode for Bigger Wins

A randomly triggered mode turns held tiles gold. During this mode, odds grow rapidly and continuously, guaranteeing no losses.

Bonus System

FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.

Player-Based UI/UX

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The design elements, features, and interactions within the game are carefully crafted to align with the expectations and preferences of the players.

With PLAY ME, Galaxsys once again raises the bar in instant gaming, offering a fresh take on turbo and crash mechanics. The game’s fast pace and strategic depth make it a standout choice that keeps the action going with every move.

The post Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games appeared first on European Gaming Industry News.

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