lottery
Egamingmonitor Launches New Lottery Data Product
Operators and suppliers can now access unique player and stake data
Egamingmonitor (EGM), a leading provider of gaming industry data, has rolled out its latest lottery-focused data product, designed to revolutionise the way operators and suppliers track and analyse player behaviour and stakes within the industry.
Its cutting-edge dashboards provide comprehensive insights into a variety of products, providers and more to empower decision makers with interactive reports that offer unparalleled visibility of market dynamics.
The new offering provides a hub dashboard where, for the first time, stakeholders can assess changes in market share for multi-lottery products such as Eurojackpot or Powerball as well as performance on local draw products and upsell features such as Raffle, Extra, Joker or Doubleplay.
It allows users to simulate the impact of industry best practices such as adjustments to jackpot sizes, draw frequencies or ball configurations. Armed with insights into how these changes influence sales, operators can make informed decisions and adapt their products with confidence.
Through the new product, EGM was able to highlight the following trends during 2023:
- Per capita sales of multistate draw products are highest in New York, Portugal and Ontario
- States or countries where ticket sales are more susceptible to increases in jackpot size include Delaware, Finland and Norway
- Lotteries that have seen the greatest improvement in sales of multistate products last year include the California Lottery, Svenska Spel and the Atlantic Lottery in Canada
- Lottery operators in Puerto Rico, Arizona and Austria are best at promoting lottery add-on products such as Jokers, Raffles, Doubleplays or Extras
“Last year we launched our bingo product, the year before that was casino and this year it’s the turn of lottery; the oldest and largest gaming sector,” the Chief Executive Officer for Egamingmonitor, Kevin Dale, said. “We track sales of all draw products from both state and national lottery organisations globally. This allows us to produce interactive reports for both lottery operators and suppliers.
“Operators can now compare performance to their peers across borders, gaining valuable insights into what products, features or reconfigurations seem to pay off. Better decisions lead to higher revenues, which ultimately, means more money handed over to good causes worldwide too.”
DraftKings Inc. announced the completion of its previously announced proposed acquisition of Jackpocket Inc., the leading digital lottery app in the US.
“Today we are announcing the completion of our acquisition of Jackpocket, and the commencement of our value creation plan. We are well-prepared to quickly launch cross-sell programs, further improve customer acquisition efficiency, and continue to innovate and differentiate with our overall product portfolio for our customers. We look forward to continuing to deliver enhanced value to our customers and shareholders as we integrate Jackpocket into the DraftKings ecosystem,” Jason Robins, CEO and Co-founder of DraftKings, said.
Jackpocket is renowned for its innovative digital lottery services, robust technology infrastructure, and strong brand presence. This acquisition empowers DraftKings to tap into the expansive U.S. lottery vertical, while expanding its position in sportsbook and iGaming by enhancing customer lifetime value and bolstering customer acquisition capabilities.
“The completion of the acquisition represents an exciting new chapter for Jackpocket and DraftKings alike. Together, we are confident that we will be even more capable of helping lotteries fulfill their mission of delivering revenue back to the beneficiaries they support. DraftKings’ proven reach and cutting-edge mobile platforms will continue to allow us to drive growth and innovation in the digital lottery vertical,” Peter Sullivan, CEO of Jackpocket, said.
Jumbo Interactive Limited announced that it has entered into a software license agreement with RSPCA Queensland (RSPCA) for the RSPCA national lottery programme.
The current RSPCA national lottery programme generates ~$10m in annual ticket sales. These funds are essential to keeping charities like RSPCA Queensland operating as they are 95.5% community-funded.
Jumbo CEO and Founder, Mike Veverka, said: “We’re very excited to be working with the RSPCA, an iconic brand in Australia, to help it digitally transform and grow their lottery program, and continue to provide lifesaving animal welfare services across Australia.”
RSPCA Queensland Chief Executive Officer, Darren Maier, said: “Growing our supporter base is vital for us to continue to deliver our operations and programs that see us care for and protect over 42,000 animals in Queensland every year. Jumbo’s best-in-class lottery software and demonstrated experience in growing lottery programs were instrumental in the establishment of this strategic partnership.”
The agreement includes a license fee structure in which Jumbo’s SaaS segment will receive a service fee for RSPCA’s utilisation of the “Powered by Jumbo” (PBJ) platform and an additional service fee for select technology-enabled services. The overall service fee will be calculated as a percentage of gross ticket sales from the RSPCA national lottery programme and will be in the mid to high-single digit range, reflecting the scale of the lottery programme.
The agreement is for a three year term with an option to extend for a further three years. The RSPCA national lottery programme is expected to transition to the PBJ platform in 1QFY25.
In addition, Jumbo has entered into a product reseller agreement with RSPCA, facilitating the sale of RSPCA lottery tickets on ozlotteries.
The post Jumbo Enters into New SaaS Agreement with RSPCA Queensland appeared first on European Gaming Industry News.
Premier Lotteries Ireland (PLI), the operator of the National Lottery, has appointed Sky’s Sarah Jennings as chief marketing officer.
Jennings spent nearly a decade at Sky, most recently spearheading the launch of the WOW streaming service for Sky Germany.
“I am thrilled to join PLI and look forward to contributing to an organisation that has a profound impact on communities across Ireland. I am excited to work with the talented team that has been assembled here, and to continue building on its success in engaging with our players in innovative and meaningful ways,” said Jennings.
Cian Murphy, CEO designate of PLI, said the company was “delighted to welcome someone of Sarah’s calibre”.
“Her extensive experience and strategic vision will be invaluable as we continue to grow and innovate,” he continued.
“I would also like to thank and congratulate Maebh Gleeson for her outstanding leadership as interim CMO during this transition period.”
The post Irish National Lottery Operator Appoints Sarah Jennings as Chief Marketing Officer appeared first on European Gaming Industry News.
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