partnerships
ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove
Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.
ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.
partnerships
SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB
![spotlight-sports-group-agrees-new-deal-with-hong-kong-jockey-club](https://gamingnewsroom.com/wp-content/uploads/2024/06/128904-spotlight-sports-group-agrees-new-deal-with-hong-kong-jockey-club.jpg)
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has signed a deal to extend a multi-year agreement with the Hong Kong Jockey Club (HKJC).
The long-term partnership, powered by the Racing Post, will promote Hong Kong racing to a worldwide audience through the provision of full racecards for the Hong Kong Jockey Club meetings at Sha Tin and Happy Valley, editorial and tipping content. The partnership will also enable free-to-view live streams and replays of all Hong Kong racing via Racing Post digital platforms.
The collaboration also sees the promotion of the HKJC’s World Pool initiative, specifically with editorial, tipping and signposting of World Pool meetings. Spotlight Sports Group is delighted to have this agreement in place before Royal Ascot, a meeting that not only features high-class horse racing, but five days of World Pool betting.
James Fitzpatrick, Account Director for B2B Content Services at Spotlight Sports Group, said: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship. Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”
The view was shared by Michael Fitzsimons, Executive Director, Wagering Products of the HKJC: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.
The post SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB appeared first on European Gaming Industry News.
Balkans
EGT’s Gods & Kings Link with first installation in Bulgaria
![egt’s-gods-&-kings-link-with-first-installation-in-bulgaria](https://gamingnewsroom.com/wp-content/uploads/2024/06/128890-egts-gods-kings-link-with-first-installation-in-bulgaria.png)
EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product is the largest casino in the country GoldenEye, located in Svilengrad.
“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”
The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.
“Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”
The post EGT’s Gods & Kings Link with first installation in Bulgaria appeared first on European Gaming Industry News.
AGS
AGS Selects Internet Vikings’ Hosting Solutions
![ags-selects-internet-vikings’-hosting-solutions](https://gamingnewsroom.com/wp-content/uploads/2024/06/128882-ags-selects-internet-vikings-hosting-solutions.png)
Internet Vikings, a licensed in-state cloud hosting provider for iGaming and online sports betting, announced the expansion of its successful partnership with PlayAGS, Inc. (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry. Under the agreement, Internet Vikings will continue to provide hosting services, further bolstering AGS’s infrastructure and deepening their cooperation.
AGS, renowned for its superior interactive gaming experiences, demonstrates quality beyond game development, as evidenced by their choice in partnerships. Aligning with their ambitious industry objectives, AGS, recently honored as the SBC North America Rising Star in Casino, has selected Internet Vikings’ hosting solutions.
“Partnering with Internet Vikings enhances our capabilities, ensuring our games run even more smoothly. Internet Vikings consistently delivers exceptional service, and we are confident this partnership will further elevate the gaming experience for our players”, observes Antony Ellis, CTO of AGS Interactive.
Internet Vikings CEO Rickard Vikström adds, “Our partnership reflects a shared vision of focus and reliability. Both companies are primed to lead the U.S. market and beyond. Their forward-thinking approach to gaming technology challenges us to continually raise the bar and deliver exceptional hosting solutions.”
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