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Irish National Lottery Operator Appoints Sarah Jennings as Chief Marketing Officer

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Premier Lotteries Ireland (PLI), the operator of the National Lottery, has appointed Sky’s Sarah Jennings as chief marketing officer.

Jennings spent nearly a decade at Sky, most recently spearheading the launch of the WOW streaming service for Sky Germany.

“I am thrilled to join PLI and look forward to contributing to an organisation that has a profound impact on communities across Ireland. I am excited to work with the talented team that has been assembled here, and to continue building on its success in engaging with our players in innovative and meaningful ways,” said Jennings.

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Cian Murphy, CEO designate of PLI, said the company was “delighted to welcome someone of Sarah’s calibre”.

“Her extensive experience and strategic vision will be invaluable as we continue to grow and innovate,” he continued.

“I would also like to thank and congratulate Maebh Gleeson for her outstanding leadership as interim CMO during this transition period.”

The post Irish National Lottery Operator Appoints Sarah Jennings as Chief Marketing Officer appeared first on European Gaming Industry News.

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Compliance Updates

iLottery Authorized in Massachusetts as Governor Healey Signs FY 2025 Budget

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Massachusetts Governor Maura Healey signed the fiscal year 2025 state budget that includes language legalizing online lottery sales for the Commonwealth of Massachusetts. Revenue from online lottery sales will support a grant program for early childhood education and care.

“We thank Governor Healey for her support of online Lottery and approving it in the final FY25 budget. This will allow the Lottery to keep pace with its competition and reach newer audiences. We are prepared to implement a safe and reliable iLottery that will produce significant resources for critical childcare services, which are so desperately needed across the state. Thank you to Speaker Ron Mariano, President Karen Spilka, and the Joint Ways and Means Committee for prioritizing this important policy change. And thank you to the legislators who have championed this issue. We are excited to get to work,” said State Treasurer Deborah B. Goldberg, Chair of the Massachusetts State Lottery Commission.

“Our team is excited to implement an online Lottery. We are ready and prepared to offer our players a modern lottery experience in a safe and accessible environment. At the same time, the Lottery is unwavering in its commitment to our dedicated retail partners who have helped us become the most successful lottery in the country,” said Mark William Bracken, Executive Director of the Mass Lottery.

The Lottery will be conducting a Request for Response to procure services for the operation of an online Lottery. Lottery officials anticipate launching its online platform in approximately 16 months. The legislation requires customers to be at least 21 years old to participate. The age requirement for retail Lottery sales remains 18.

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Australia

TheLotter Australia Expands its Offerings with the Launch of a New Mobile App

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TheLotter Australia has announced a new addition: a user-friendly mobile app, available for both iOS and Android devices. This extension complements the already popular website, offering Australians a simple way to join the world’s biggest lotteries and potentially make a fortune.

“With theLotter Australia app on their phone, local players can take a chance at the biggest jackpots worldwide in just a few clicks,” Piers Morgan, Director of theLotter Australia, said.

With theLotter Australia app, which boasts the biggest variety of international lotteries, customers can:

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  • Secure a chance at winning huge jackpots effortlessly.
  • Order tickets which will be matched to equivalent overseas entries. For instance, fill out numbers with PowerLuck and they will be matched to the official US Powerball by third-party agents on your behalf.
  • Access the matched ticket in your personal account.
  • Instant display of the winning numbers on our results pages shortly after they were drawn.
  • Commission-free winnings, after the deduction of relevant taxes.
  • Customised jackpot alerts for their favourite lotteries.

When a customer wins, they can rely on theLotter Australia for prompt notifications about the good news. Winnings valued at US$ 600 or less are directly deposited into the customer’s account. For larger winnings, theLotter Australia provides the physical ticket needed to claim the prize.

The post TheLotter Australia Expands its Offerings with the Launch of a New Mobile App appeared first on European Gaming Industry News.

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Compliance Updates

The GCGRA Awards License for UAE Lottery

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The General Commercial Gaming Regulatory Authority (GCGRA), the federal entity overseeing commercial gaming activities in the United Arab Emirates, announced the award of a license to operate the UAE’s first authorised lottery operation. The announcement marks a new milestone in the GCGRA’s endeavour to establish a well-regulated commercial gaming sector in the UAE, built on the principles of transparency, accountability, consumer protection and responsible gaming practices.

The lottery license was awarded to The Game LLC, a commercial gaming operator specialising in game development, lottery operations and gaming-related content. Operating under the banner of the “UAE Lottery”, the GCGRA’s first licensee will offer a diverse range of lottery games and other games designed to cater to players’ variety of interests and financial preferences.

Jim Murren, the Chairman of the GCGRA, said: “The launch of the UAE Lottery is a pivotal event that not only marks the establishment of a disciplined world-class regulatory framework for lottery activities but also underscores our commitment to nurturing a secure and enriched commercial gaming environment in the UAE.”

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Kevin Mullally, CEO of the GCGRA, said: “The GCGRA is steadfast in its commitment to global best practices in consumer protection and regulatory oversight. Our regulatory framework is designed to ensure the integrity, fairness, and transparency of commercial gaming activities in the UAE, which include lottery games. It also provides consumers with a comprehensive set of tools to monitor and manage their gaming activity. Additionally, we are leveraging new technologies to foster the creation of safe, entertaining games and drive consumer-focused innovation.”

The post The GCGRA Awards License for UAE Lottery appeared first on European Gaming Industry News.

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