partnerships
The Unit Chosen as TXOdds’ Front-End Development Partner
The Unit has provided a bespoke front-end for odds data provider using latest technologies; new partnership agreed after both parties worked together on Fusion Odds Data platform
The Unit, the leader in nearshore product development for sports betting and iGaming, has showcased its first-class expertise by designing and developing a bespoke front-end system for data odds provider TXOdds.
TXOdds allows operators to power up their betting platform with the lowest latency sports odds API feed on the market. Through the use of TXOdds’ state-of the-art delivery system, the operator can make use of a fast live sports odds API feed and they can also access the tools to make data-driven decisions by tapping into the world’s largest historical odds database.
After experiencing first-hand the value The Unit can deliver to its clients, TXOdds has agreed to develop the partnership and work with The Unit on future projects. The Unit has introduced to TXOdds a user-friendly, intuitive front-end system for TXOdds’ customers, using the latest front-end technologies.
This follows a successful collaboration where The Unit developed the front-end of TXOdds’ Fusion Odds Data product. Fusion Odds Data provides the ultimate sports trading experience, allowing the customer to consume all data updates in real-time through a high-performance live sports odds feed.
The user can access a high-performance feed that processes all pre-game and in-play odds changes. They can stay connected to a wide coverage of sports, competitions and fixtures around the clock. The platform also offers the ability to customise thresholds, observe volatility fluctuations and set synthetic pricing across all major betting markets.
This agreement comes as The Unit continues to build its reputation as a world-class service provider for the sports betting and iGaming sector across global markets; a reputation which it has grown across the past five years. The team specialises in developing products across a range of industry domains including sports, casino, free-to-play and gamification platforms.
“We are delighted to have the opportunity to cement TXOdds’ position as a leading odds data provider by developing a bespoke front-end that will make its offering even stronger,” the co-founder for The Unit, Paddy Casey, said. “It was a very positive experience for both parties when we worked on Fusion Odds Data and we can now bring our expertise to other parts of the platform.
“Our front-end solution is easy to navigate and sets a new standard for trading interfaces. We can bring our experience to any task at hand in product development and we consistently deliver high-quality, specialised services. I am personally very excited to deliver this service to TXOdds and I look forward to the opportunities this partnership will present.”
Golden Nugget Atlantic City
Golden Nugget Atlantic City Announces Re-opening of Sportsbook with New, Innovative Technology and Expanded Betting Markets
Golden Nugget Atlantic City has announced the re-opening of its Sportsbook on January 29, 2025. Relaunching just in time for the Super Bowl, the revamped Sportsbook introduces state-of-the-art technology with many new features, delivering a premier betting experience for customers to enjoy.
“Perfectly timed for guests to get their bets in for the Super Bowl, we are launching new and improved technology and betting options. Our team is committed to providing an elevated betting atmosphere, and these enhancements are proof of that,” said General Manager Tom Pohlman.
The upgraded Sportsbook will offer an array of new betting capabilities including UFC/MMA, college baseball, college softball, women’s college basketball, men’s college hockey and the Summer and Winter Olympics. Other features include same game parlays, teasers with both traditional or alternate spreads, a wider range of player and team props options, boosted odds, a bet builder to create personalized bets, and the allowance of an early cashout.
Conveniently located off the Main Atrium, the Sportsbook boasts over 50 TVs, five video walls, and numerous self-betting kiosks, making it the perfect spot to watch your favourite event. Beyond betting, guests can also enjoy all your favoirite game day eats and drinks.
Regular hours of operation are Monday through Friday from 3 p.m. to 11 p.m., Saturday from 11 a.m. to 11 p.m., and Sunday from 10 a.m. to 11 p.m. Customers are also able to place bets 24/7 on kiosks throughout the casino floor.
The post Golden Nugget Atlantic City Announces Re-opening of Sportsbook with New, Innovative Technology and Expanded Betting Markets appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Gaming
Aristocrat Gaming Begins Expanded Launch of NFL-Themed Slot Machine Franchise with 13-Casino Event in Puerto Rico
Following the historic North American launch of the NFL-themed portfolio, Aristocrat Gaming has now begun to launch its player-favorite NFL Slots franchise outside of the continental U.S. with a 13-casino debut on the Jackpot del Encanto link in Puerto Rico.
The all-new NFL Triple Score by Aristocrat Gaming will be the first title in the NFL Slots franchise to launch beyond the US, and the company marked the industry game-changing event with a ribbon cutting ceremony and celebration on January 22 at Casino del Mar in San Juan, Puerto Rico.
NFL Triple Score is now available on gaming floors alongside Jackpot del Encanto, a program featuring select slot machines in participating casinos across the Island. In this program, prizes increase as more players participate, with a progressive jackpot starting at $20,000. The game is showcased on the MarsX Portrait cabinet and is modeled after the wildly successful Bao Zhu Zhao Fu game family. It incorporates the best features of other NFL-themed games, including the “pick your team, play your team” customization option, complete with 32-team graphics, symbols, and NFL game footage.
“This launch is a major step forward in continuing our successful partnership with the NFL. The NFL has immense popularity globally with fans all across the world, and we are thrilled to now bring the game to a broader stage. We look forward to seeing the excitement from players in Puerto Rico and continuing the success our award-winning NFL portfolio has seen in North America,” said Craig Toner, CEO of Aristocrat Gaming.
The post Aristocrat Gaming Begins Expanded Launch of NFL-Themed Slot Machine Franchise with 13-Casino Event in Puerto Rico appeared first on Gaming and Gambling Industry in the Americas.
eSports
NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry
NIP Group Inc., a leading digital entertainment company, announced that it has entered a multi-year partnership with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi.
The five-year landmark agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to US$40 million over a four-year period. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The Company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management.
Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide.
“We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarter that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership,” said Hicham Chahine, Co-CEO of NIP Group.
Mario Ho, Chairman and Co-CEO of NIP Group, said: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”
H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead in innovative industries of the future at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi represents an important addition to this endeavour, and we look forward to collaborating to ensure a dynamic future for Abu Dhabi’s esports and gaming industries.”
Through the partnership, NIP Group will have support from the broader Abu Dhabi ecosystem, which will help the Company expand its business in the Middle East and globally.
The post NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry appeared first on European Gaming Industry News.
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