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Galaxsys Confirms Launch on Betsson Group

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Galaxsys, the non-traditional slot provider of fast and skill games, announced that its games are now available on multiple brands that fall within the portfolio of Betsson Group.

The Betsson Group is one of iGaming’s leading gaming groups that operates 20+ brands including Betsafe, Betsson, NordicBet, StarCasino, and JallaCasino .se.

The Galaxsys games available to the Betsson Group include Roulette X, Jungle Wheel, Ninja Crash, Crasher, F Mines, Plinkoman, Mr Thimble, Golden RA, Cash Show, Rocketon, Hi Lo, Blackjack, Penalty, Keno, Keno Express and Sic Bo.

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“Betsson Group is an iconic operator and has led the way for many decades as a pioneer within iGaming,” the Senior Vice-President of Sales and Business Development for Galaxsys, Gil Soffer, said. “We share the same pioneering company spirit as Galaxsys is a major force in the provision of fast and skill games to a more discerning digital player. Our games portfolio is available to Betsson’s 20+ brands and we are positive its players shall receive the games favourably.”

“Galaxsys has demonstrated that they are a forward-thinking supplier of games that appeal to a growing cohort of players looking for different and faster gaming experiences,” the Supplier Relations Manager for Betsson, Laura Peretta, said. “Likewise, their integration and customer support teams provide the necessary level of due diligence, commercial and business cases to ensure a smooth process for both parties. We look forward to the feedback from our players over the next few months of operations.”

Ed Domingo

MGM Resorts Named a Proud Partner of the New York Yankees

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MGM Resorts International announced a new partnership designating MGM Resorts as a “Proud Partner of the New York Yankees”.

The two organizations will collaborate to deliver exclusive VIP experiences to MGM Rewards members and baseball fans, including the opportunity to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium. MGM Resorts will also have brand placement at Yankee Stadium on LED signage, first and third base rotational signage, and its logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games.

“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans. Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand,” Bill Hornbuckle, CEO & President of MGM Resorts, said.

“We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties— especially for the nearby Empire City Casino,” Michael Tusiani, SVP of Partnerships at New York Yankees, said.

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As this partnership moves forward, MGM Resorts’ Empire City Casino plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball players, as well as alumni.

Ed Domingo, President and COO of MGM Resorts’ Empire City Casino, said: “This alliance with the Yankees allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home. We are well positioned to significantly increase that number when a full-scale commercial casino license is secured.”

In November 2018, MGM Resorts and Major League Baseball formed a wide-ranging and groundbreaking partnership in the US and Japan, designating MGM Resorts as the first “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB”. Additionally, MGM Resorts has been an “Official Partner of MLB Players Inc” since 2022.

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Balkans

Gaming Corps lands in Bulgaria with Kaizen Gaming deal

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Gaming Corps, a publicly-listed game studio based in Sweden that has earned a reputation for developing market-leading casino games, has expanded its global reach into Bulgaria through a major content partnership with Kaizen Gaming.

The deal means that Kaizen Gaming will be able to offer Gaming Corp’s full suite of games to its players on an exclusive basis for the next six months before the studio can strike additional partnerships with other operators in the market.

Kaizen Gaming operates the hugely popular Betano and Stoiximan brands in Bulgaria, a market that has gone from strength to strength since regulating online gambling back in 2012 with high consumer demand for online casino and slot content from new and exciting providers.

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The partnership between Gaming Corps and Kaizen Gaming brings the studio’s internationally acclaimed slots to the Bulgarian market for the first time. This includes proven player-favourite titles like 777 Jackpot Diamond Hold & Win, Bon Bon Bonanza and Samba Soccer.

Players will also gain access to Gaming Corps hit portfolio of Smash4Cash™ titles, including both Piggy Smash and RAMPAGE! Smash4Cash™ which were launched earlier this year.

Danielle Calafato, CCO at Gaming Corps, said: “We could not ask for a better operator partner to make our debut in Bulgaria with. Kaizen Gaming operates two of the most popular brands in the market and we are thrilled to see of games land in its lobbies for the first time.

“Bulgaria is a thriving market with plenty of growth potential for operators that bring new and exciting content to their players. Kaizen Gaming has done just that through this partnership, and we are especially excited to see players engage with our Smash4CashTM titles.

“We are committed to expanding our reach into more regulated markets over the coming months as we continue to establish Gaming Corps as a major content provider.”

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The post Gaming Corps lands in Bulgaria with Kaizen Gaming deal appeared first on European Gaming Industry News.

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Gen.G Launches Official 2024 Summer Jersey with LIBILLY

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Global esports organisation Gen.G announced their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The “2024 Gen.G x LIBILLY Collection” represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea’s domestic stage.

“Every year, we are proud that we get to be a part of some of the biggest esports moments in the world. This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season,” Arnold Hur, CEO of Gen.G Esports, said.

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organisations’ logos. The official jersey, accented in Gen.G’s signature gold colour, is designed to be breathable and comfortable for both players and fans to wear. Gen.G’s iconic slogan “Change the Game” is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA and Heron Preston in past years.

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The lifestyle apparel features a mashup of Gen.G adorable mascot “Genrang” wearing clothes with LIBILLY’s symbol “031” logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

“I’m excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY. It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process,” said Gen.G’s Jeong “Chovy” Ji-hoon.

“We are thrilled to be collaborating with Gen.G, a representative of the esports scene. We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch,” said rapper Changmo, head of LIBILLY.

The post Gen.G Launches Official 2024 Summer Jersey with LIBILLY appeared first on European Gaming Industry News.

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