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Affiliate Industry

Better Collective acquires leading Brazilian sports media




With the vision of becoming the leading digital sports media group, Better Collective strengthens its position in the South American region through the acquisition of leading national Brazilian sports media platform Adding the first Brazilian sports media brand to the group, Better Collective will leverage its best-in-class digital expertise in one of the world’s fastest growing markets.

Better Collective continues its M&A strategy fuelling the sports media group’s expansion in the Brazilian market. The company acquires, a leading Brazilian sports media platform with an extensive content generation network, headquartered in Sao Paulo, Brazil. With the region’s vibrant sports culture, particularly around soccer, the sports content is naturally focused more on this sport, but does also cover others such as basketball, volleyball, tennis and esport.

Simon Hovmand-Stilling, CEO of Better Collective South America: “I am truly excited to be welcoming as our first sports media brand in Brazil. The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners. South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”

During the last 12 months, the media has averaged a monthly audience of more than 12 million sports fans with a high percentage of returning users. has experienced very strong growth on social media, with a large Facebook following and diverse audiences across YouTube, TikTok, Twitter/X and Instagram – reaching millions of sports enthusiasts with its tailored sports content.

The deal includes other smaller assets in the portfolio, and Better Collective will be taking over all operations.

Synergy highlights

  • Acquiring a leading national sports media with a strong brand in a strategically important region is an important step for Better Collective and enables the group to increase its presence and leverage its position as a leading media partner to advertisers in Brazil.
  • provides access to a skilled network of content providers throughout Brazil.
  • Better Collective will utilize its diversified toolbox of revenue streams, as has only been monetizing through traditional advertising (CPM) up until now.

The acquisition comes as Better Collective significantly ramps up its presence in the Brazilian market, investing strategically to establish a dedicated organization in the country, while moving into a new office in Rio de Janeiro in September. Hence, with the acquisition of, Better Collective will cement its strong presence with its offices in both Rio de Janeiro and Sao Paolo.

“The Brazilian market represents significant growth opportunities for the Group, as we are looking to apply our M&A and market entry strategy proven to be successful in both Europe and North America to grow our presence in the Brazilian sports media market. To build a leading position, localization and strong media brands are key ingredients – acquiring fits perfectly into that strategy,” says Simon Hovmand-Stilling.

Transaction details
The parties have agreed that details of the transaction remain undisclosed. Better Collective discloses that the group will finance the transaction with cash. The 2023 financial targets remain unchanged following the acquisition.

Affiliate Industry

QiH Group bolsters UK headquarters with three new hires



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Fast-growing company attracts new recruits from Entain, Meta and Flutter

Affiliate and white label operator QiH Group has announced the appointment of three new members in its UK team as it seeks to drive further expansion of the business.

The first of the trio of new hires is Stergios Titos, who took up the role of paid social lead in mid-August. He joined the company after four years at Entain, where he was digital acquisition manager working across brands such as Bwin. Prior to that, he was at STech Technology.

The second is Jane Sumbilla, who joined in August as talent acquisition lead. Jane’s most recent post was at Meta, where she worked as a recruiter for just over a year after joining from language learning platform Busuu.

Finally, Max Ciliberto began at QiH this week as head of PPC. Ciliberto has close to 15 years’ experience in the gaming industry, having most recently worked at Flutter. He joined Flutter when it acquired The Stars Group, where he had been working since 2013. His first role at that company was as PPC and paid social manager, and during his decade at the firm he worked his way up to senior paid search team lead.

Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have such high-calibre candidates joining our team. It’s a strong reflection of the company’s growth that we are able to attract so many strong hires.

“We have achieved sufficient scale to attract the likes of Stergios, Jane and Max, and the growth potential we have ahead of us is getting great people excited about joining our team.”

Walters said Sumbilla’s remit would include ensuring the company brings on board more similar recruits.

“Jane has been brought in to facilitate our headcount expansion, which we are expecting to continue for the next two years as we drive our business forward,” he said.

Commenting on her appointment, Jane Sumbilla said: “I was impressed by QiH’s strong emphasis on values and culture and I’m keen to make sure these are effectively communicated to other potential new hires.”

On the other new recruits, Walters said: “Paid media is growing very fast for us and both Stergios and Max will help drive the expansion even further, enabling scalable and sustainable sources of traffic that will allow us to grow both internationally and in terms of verticals. We want to expand the sport side of our business and we are also keen to explore the possibility of entering new jurisdictions in future.”

Stergios Titos said: “I’m really excited to be heading up QiH Group’s paid social team. The company already has a strong focus on this area but I believe with a new structure and strategy in place, we can leverage this channel much further.”

Max Ciliberto added. “QiH has experienced strong growth in recent years and I’m extremely pleased to be joining such a fast-growing company. I’m looking forward to using my experience to improve its growth trajectory even further.”

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Affiliate Industry

Affiliate Roulette: Bridging the Gap in the iGaming Affiliate Industry



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Affiliate Roulette, the groundbreaking platform for iGaming Operators and their Affiliate Managers, has officially launched, setting a new
standard for the iGaming Affiliate industry. Designed to bridge the gap between Operators and Affiliates, the platform offers a unique space for verified Operators to rate, review, and share performance data about any Affiliate Company they’ve collaborated with.

About Affiliate Roulette

Affiliate Roulette is not just another review site. It’s a communitydriven platform that thrives on the participation and contribution of its members. The platform’s mission is to streamline affiliation, eliminating the guesswork from decisionmaking processes and providing a single source for both Operators and Affiliates to promote, interact, and collaborate, building mutually beneficial relationships.

Benefits for All

For Operators, the platform is a goldmine. It saves time, reduces overhead, and offers insights into an affiliate’s past performance, ensuring informed decisions. The platform also provides a space for Operators to add new affiliates, leave feedback, or request insights.

Affiliates, on the other hand, gain a platform to showcase their brand, build a reputation, and directly connect with potential customers. With features like company profile uploads, rankings, reviews, and exposure through newsletters, Affiliates can establish a trusted industry rating.

What Sets Affiliate Roulette Apart

Drawing inspiration from Trustpilot, Affiliate Roulette aims to be the primary source for both Operators and Affiliates to meet and build relationships. With no current regulations on affiliates and no public platform for past work reviews, Affiliate Roulette fills this void, ensuring transparency and trustworthiness.

Founder’s Vision

With over five years in the iGaming industry, the founder of Affiliate Roulette recognized the need for a platform that could foster genuine connections between Affiliates and Operators. “Bridging the gap between Operators and Affiliates has always been our vision. We’re here to be the trusted source for Operators to find and review affiliates, essentially becoming the Trust Pilot of iGaming Affiliates,” says the founder.

Impressive Launch Figures

In just three weeks since its launch, Affiliate Roulette has seen an addition of over 400 Affiliate Profiles and received 50+ rankings and reviews. The response has been overwhelmingly positive, with many praising the platform’s innovative approach to addressing industry needs.

Special Launch Promotions

To celebrate the launch, Affiliate Roulette is offering free membership for Operators and their Affiliate Managers. Affiliates can submit a basic company profile for free, with premium services available at a nominal monthly fee of €25. Featured Spots and Premium Site Placement upgrades are also available for Affiliates looking to be seen.


“The platform is exactly what the industry needed. It’s a brilliant idea that’s already making waves,” says an early user.

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Affiliate Industry

Raketech Announces Second Quarter 2023 Results



Reading Time: 3 minutes


Raketech has announced its financial results for the second quarter of 2023.

Q2 2023 Financial Highlights

  • Q2 of 2023 reached an all-time high in terms of revenues, totaling EUR 17.6 million (EUR 11.3 million) with an organic growth of 56.0% (-4.0%).
    • A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, primarily driven by continued strong contributions from Casumba.
  • Revenues from Betting Tips & Subscriptions were down by 6%, essentially in line with last year, somewhat impacted by currency effects.
  • EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba.
  • The AGM approved a dividend to shareholders corresponding to EUR 0.094 per share. The first of two installments was distributed to the shareholders in May.

Subsequent Events After the End of the Period

  • Revenues in July 2023 amounted to EUR 6.9 million (EUR 3.9 million).

CEO Oskar Mühlbach Comments on the Quarter

Raketech continued to deliver strong growth during the second quarter of 2023, with total revenues of EUR 17.6 million, another all-time high for the group, corresponding to an organic growth of 56% Y/Y. A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, resulting in an EBITDA of 5.5 million, up by 45% from the same period last year. Based on the strong first half of the year, we remain confident about our recently upgraded full-year guidance for 2023. Whereof revenues are expected to amount to EUR 65-70 million, excluding acquisitions, EBITDA is expected to come in between EUR 23-25 million and free cash flow is expected to increase to EUR 13-15 million.

Revenues from Affiliation Marketing, our largest business area, accounting for 59% of total revenue, grew by 28%, primarily driven by continued strong contributions from Casumba. Furthermore, the Sub-Affiliation business area, providing SaaS solutions and club commercials to affiliates, had an exceptionally strong quarter, driven by favourable market development, with Latin America and the Nordics leading the way. Revenues from Betting Tips & Subscriptions were essentially in line with last year, somewhat impacted by currency effects.

EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba. The EBITDA margin was 31.1%, compared to 33.6% in the corresponding quarter of last year, as an effect of the increased contributions from Sub-affiliation/Network, to the groups’ market and product mix.

During the quarter, AffiliationCloud, our affiliation infrastructure solutions as a service (SaaS) offering, continued to deliver according to our long-term operational plan even though revenue growth was somewhat soft and the business area still is small in absolute numbers, compared to our other business areas. We aim to accelerate growth during the last part of the year.

Our geographical position within Affiliation Marketing remained stable compared to last quarter. But as an effect of our Network business being particularly successful in Latin America and the Nordics our revenues from these markets increased more than others on group level.

The calculation period for the majority of the contingent considerations relating to the acquisition of Casumba is coming to an end in December. The calculation period is 18 months in total and considering there are only 5 months remaining, only exceptional events would lead us to change the provisioned amount for this part of the earnout significantly.

July revenues amounted to EUR 6.9 million (EUR 3.9 million), mainly driven by continued strong growth in Casumba and Sub-affiliation/Network.

Strengthened by the recent successful development in Casumba and Sub-affiliation/Network, I look forward to driving progress within our strategic growth initiatives, focusing on our flagship products, accelerated US growth and AffiliationCloud.

In conclusion, I would like to thank our strong dedicated teams across the globe, helping our clients to stay ahead of the game. I am confident that we are well-placed to leverage the opportunities ahead and position ourselves as the first choice in the growing iGaming affiliation market.

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