Incode, the global leader in next-generation identity solutions, today announced a game-changing partnership with MaxBet, a premier gambling operator with a strong presence in Eastern Europe.

This strategic alliance integrates Incode’s AI-powered onboarding technology into MaxBet’s multi-platform offerings, including both physical and online gambling services accessible via web browsers or MaxBet’s native app. Incode’s state-of-the-art, AI-powered Passive Liveness Detection technology offers a frictionless user experience by verifying in mere seconds that a real person is interacting with the platform, all without requiring any additional actions or movements from the user. This industry-first innovation helps eliminate identity fraud and age verification concerns, while boosting customer satisfaction.

Further enhancing user trust, the system swiftly and accurately verifies over 4,600 different types of documents, a feat achieved in just a few more seconds. This extensive coverage and speed not only facilitates user base growth but also significantly improves security around age verification, KYC, and fraud prevention.

By utilising cutting-edge machine learning, the system can identify even subtle indicators of document forgery, surpassing the capabilities of human scrutiny.

These advancements further MaxBet’s ongoing efforts to streamline operational efficiency and customer onboarding, while meeting Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance standards. The integration will expedite the customer onboarding process, widen document coverage, and improve the overall user experience, which is expected to positively impact conversion rates.

In a move that sets new industry standards, MaxBet becomes the first gambling operator in Eastern Europe to leverage Incode’s state-of-the-art onboarding solutions, which are designed to streamline the often laborious manual review process for IDs. This will allow MaxBet to optimise operational efficiency and reallocate valuable resources.

“Working with one of Eastern Europe’s leading operators is a proud moment for the business. Incode’s biometric, Integrated Identity platform allows MaxBet to manage user identity journeys from onboarding and verification to orchestration and analytics all within a single platform.”, stated Ricardo Amper, CEO and Founder of Incode Technologies. “MaxBet will revolutionise its customer experience, document coverage, and conversion rates with industry-first passive liveness detection.”

Ninoslav Lazarević, Online Director at MaxBet, echoed the sentiment: “The integration of Incode’s transformative technology significantly raises the bar for identity verification processes within the gambling industry, not just in Serbia but throughout the Balkans.”

By coupling Incode’s unparalleled identity verification technology with MaxBet’s extensive market reach, this partnership creates a significant impact, setting a new precedent for identity verification in the region’s gaming sector.

7777 gaming powers the newly launched website in Romania Win2. The company provides its online casino platform together with the full range of marketing tools, such as game of the day, missions, tournaments, cash drop, and much more to Win2, as well as its fully certified portfolio of over 70 engaging games already live in the Romanian market.

Win2 is the latest online operator in the Romanian gambling industry offering a variety of casino games, attractive sports offers, bonuses, and many surprises. The Win2 platform is specially created for sports fans, casino and slot game enthusiasts, and all those who want to go beyond the market standards and try something different.

Larisa Karaboycheva, Account Manager at 7777 gaming commented on the newly welcomed client: “Our partnership with Win2 adds another level of excitement to our team. This is the second integration for us that goes live in Romania and is incremental for our success as an all-in-one B2B iGaming provider on the market. We are moving fast on the Romanian market with many new deals coming their way!”

Plamen Milanov, CEO at Win2 stated: “We are excited to announce that our launch has been a success so far, and we owe much of this success to 7777 gaming. Their platform, marketing solutions, and unique games have made it easy for us to grow our audience in the Romanian market, and we look forward to continuing our relationship with them as we continue to grow.”

The company’s certified games in Romania are among the top-performing titles of 7777 gaming’s rich casino portfolio, such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest.

7777 gaming is inviting all existing and new partners to meet at the upcoming SBC Summit Barcelona, 19-21 September, at stand #CG214.

St8.io, the casino games aggregation platform that empowers operators to integrate new games providers in a matter of days, has received a license from Romania’s National Gambling Office (ONJN).

The Class II license will allow St8.io to supply its platform to approved operators in the fast-growing market.

“Romania has been on our radar for some time and we’re really excited to get to work in the country,” the Chief Executive Officer for St8.io, Vladimir Negine, said. “We see significant growth potential but at the same time operators are telling us they need a content pipeline to deliver the truly exceptional experience players are demanding. We’re confident we can give our operator partners in Romania a competitive edge via deep integrations that provide the type of functionality not usually associated with an aggregator.”

St8.io will be supporting operators in Romania with a platform that makes integration look easy via a seamless API, removing manual work and replacing it with cutting-edge technology.

Created by a team boasting decades of experience across both B2C and B2B gaming, St8.io was built to give control back to casino managers. As well as the content, it comes packaged with a powerhouse back office, real-time data and instant support.

St8.io partners also gain access to all marketing and bonus tools provided by games studios, meaning your players don’t have to miss out.

St8.io has been rapidly onboarding content from many of the industry’s most exciting content studios in recent months including Slotmill, Peter & Sons and BGaming.

To find out more, please visit: https: //St8.io.