GeoComply Solutions Inc., a leading provider of cutting-edge anti-fraud and geolocation solutions, today announced that Canadian online sportsbook BET99 has chosen GeoComply as its geolocation supplier for Ontario, Canada.

The Canadian-focused sportsbook is determined to provide the very best customer experience with gold-standard geolocation solutions for desktop and mobile that help increase pass rates, detect fraud, and boost gross gaming revenue.

BET99 Chief Technology Officer Paul Nyzuk commented, “We are excited to partner with GeoComply. They have more experience than any other geolocation provider and a commitment to innovation, as evidenced by GeoComply’s new No Download Browser Solution. Our priority is ensuring the best player experience while achieving the highest standards in compliance. GeoComply’s cutting-edge technology brings tremendous efficiencies so BET99 can achieve these goals.”

GeoComply’s new solution allows mobile and desktop players to validate their location in one click without leaving the page or downloading a companion app or plugin, thus removing a player pain point and boosting conversion.

GeoComply Senior Vice President Lindsay Slader added: “We are thrilled that Bet99 has adopted our new technology, which makes geolocation compliance easier than ever for players and easier than ever for BET99 to integrate, helping to keep them compliant, profitable and safe.”

GeoComply’s no-download desktop and mobile solution can help protect operators at all stages of the player journey, from registration to deposit and withdrawal, with fraud solutions that detect spoofing devices, account takeovers, bonus abuse, and other forms of fraud. Operators can proactively mitigate location and payment fraud with deposit and withdrawal checks and extra data review points.

The NFL has made changes to its gambling policy. Under the revised policy, the league has reduced the penalty for players who wager on other sports while on NFL premises or NFL business to two games for a first offense. Previously, the punishment was a six-game suspension. For a second offense, it’s a six-game suspension. A third offensive results in a one-year suspension.

The punishment has increased for wagering on NFL games. A player who bets on a game involving his team now faces a minimum suspension of two years. That doubles the prior minimum suspension.

Ultimately, each suspension is determined by the league. And even though the NFL works with the NFL Players Association on these issues, the league has full and final control over the policy, in all respects.

Players remain free to wager on non-NFL sporting events while not at work. This continues to raise the question of how it’s not an affront to the integrity of the game to place a bet on the sidewalks outside the team facility but becomes one once the player walks through the front door.

Also, there is no indication that the NFL has softened the rules for non-players. Currently, any non-player who bets on any sport faces extreme punishment, up to and including termination.