partnerships
Winamax Nets First German Partnership as VfB Stuttgart Shirt Sponsor
VfB Stuttgart has expanded its portfolio of major sponsoring partners to include new main and jersey sponsors, a new sleeve partner and a first ever training kit sponsor for the first-team squad.
Winamax is VfB Stuttgart’s new main sponsor with immediate effect. The French online betting provider has chosen the club to be its first partner in terms of German sports sponsorship. Winamax is one of Europe’s best-known betting providers and has forged a reputation for its innovative product portfolio, with its main focus being on European football. The French market leader has also shown a consistent commitment to the protection of minors and combatting gambling addiction. With this in mind, and to further strengthen VfB’s ties to the local area, all VfB shirts in children’s sizes will have “Stuttgart” across the front.
New Sleeve and Training Kit Partners
hep global GmbH, based in Güglingen near Heilbronn, has signed as new sleeve sponsors and exclusive partners of VfB Stuttgart. hep develops, builds, manages and finances solar parks around the world and as such is an ideal fit for the club’s sustainability strategy. Both of these partnerships have been signed through to 2026.
In addition, Q-nnect AG has come on board as another major partner – this time for the first-team training kit. This startup from the Rhine-Neckar region offers innovative software and IT solutions for businesses and will also be the main partner of VfB’s youth academy.
“Regional focus and international resonance”
“With our portfolio of partners, which combines a regional focus with international resonance, VfB is in great shape for the years to come. We now have incredibly attractive partners across the board – maintaining existing ones and acquiring significant new ones, which will enable us to increase our marketing income from the 2023/24 season onwards compared with previous years. Furthermore, we will be able to push forward with strategic priorities such as digitisation, internationalisation and sustainability with these partners. We would like to take this opportunity to thank all of our partners for their loyalty and their commitment to VfB,” said VfB CEO Alexander Wehrle.
“Passion and shared values”
“We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions of all clubs in Germany, and is also extremely well known beyond the country’s borders. Passion, emotion and a love of sport form the basis of our company, while our values are centred around a sense of fairness and responsibility, and it’s with this promise that we are looking to establish in the German market. We have analysed the market and its potential in depth and chosen the strongest available platform in German sport. With this in mind, we see VfB as the perfect partner for our growth strategy. Winamax is proud to become a new member of the wide-ranging VfB family,” said Alexandre Roos, Winamax Group CEO.
“We are delighted to be able to go on the next stage of our journey with VfB Stuttgart. A club from our local region that is so well known on the domestic and international stages is the perfect partner to drive the growth of solar energy around the world. Partnering with VfB Stuttgart also strengthens our digital strategy and the desire to promote and make our investment funds accessible to a wider public. Our aim is to make the sun profitable for everyone and provide an efficient contribution to sustainable energy generation,” said Christian Hamann, CEO and founder of hep.
“Our company embodies the courage to explore new and innovative directions. In this respect, VfB Stuttgart is the ideal partner for us and we are delighted to be entering the world of sports sponsorship with the club. Our presence on the training kit and in the youth set-up reflects our values of hard work, team spirit and creativity with the aim of constantly improving – both individually and together,” said Matthias Progscha, CEO and founder von Q-nnect.
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
partnerships
Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of the second MoneyGram Haas F1 Team playlist, this time a cumulation of the sounds that inspire the team ahead of the Miami race weekend, the first of the American team’s home races this season.
Following the successful release of Ayao’s Anthems on the Play’n GO Music Spotify channel last month, the Team have come together to share the Haas’ Tracklist, the music that inspires them week in, week out, as they put everything in place for the strongest possible performance on race weekends.
MoneyGram Haas F1 Team fans will be able to experience the atmosphere of the team garage by listening to the playlist on the Play’n GO Music Spotify channel. The playlist consists of 51 songs, suiting a wide range of musical tastes. Fans will find something to enjoy from all genres, from modern pop and rock, to heavy metal, with the 1980s heavily featured.
To listen to the Haas’ Tracklist playlist, please follow this link- https://open.spotify.com/playlist/5Qmkl1b0qtlg70ej3GnPH5?si=32869ffc19d44934&pt_success=1&nd=1&dlsi=c9074629d6f24f22.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO said: “Everyone at Play’n GO loved listening to Ayao’s Anthems, and we’re so excited to experience the music that inspires the Team to the success they’ve had this season. Music plays a big part in what we do here, and we’ve always taken pride in the work we put into our game soundtracks- we know they make a huge difference to the entire playing experience. We’re glad to see music is equally important to MoneyGram Haas F1 Team, and we wish them all the best ahead of the race in Miami this weekend!”
Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added: “I was so excited to share my playlist with the Play’n GO Music team last month, and I hope some of the songs I get inspiration from mean as much to you as they do to me. Now it’s the turn of the wider MoneyGram Haas F1 Team to share their musical favourites with you. Let’s hope they can inspire us all to further success in Miami this weekend- thanks to everyone at Play’n GO for all your support!
The post Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist appeared first on European Gaming Industry News.
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Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
The post Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts appeared first on European Gaming Industry News.
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