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Buzz Bingo goes all in on real-time personalisation with Future Anthem

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Future Anthem setting new levels of player personalisation for the gaming industry through Amplifier AI

Buzz Bingo, operator of the UK’s largest retail bingo chain and the multi-award-winning BuzzBingo .com brand, has strengthened their partnership with Future Anthem by launching real-time personalisation across its operations, powered by Anthem’s flagship product Amplifier AI.

This new chapter in a longstanding relationship will see Buzz Bingo leverage advanced personalisation by using Anthem’s deep artificial intelligence models that drive automation of the player experience and deliver AI at a scale never before seen by the bingo industry.

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Buzz Bingo’s integration includes an advanced game lobby recommendation system that personalises content suggestions for every player in every category and can differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis. This is achieved via AI models that gain a deep understanding of player preferences, classified by game sessions for significance and preference across critical moments in the player journey.

Future Anthem’s Amplifier AI utilises granular spin data to develop an advanced understanding of player behaviour, allowing operators to significantly improve the player experience in real-time. Integrations of the product have shown to improve session engagement and increase operator revenue and conversion from both new and returning players.

Buzz Bingo will also employ Anthem’s real-time decision models to accurately predict the likelihood of player exits, before triggering bonuses and recommending appropriate interactions to ensure players remain entertained with improved gaming experiences. Buzz Bingo’s commitment to player safety means Future Anthem will work alongside player monitoring to ensure that customers who have been identified as at risk are kept safe by restricting them from receiving the bonuses.

David Swaine, Head of Product, Slots & Games at Buzz Bingo, said: “Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention. We are thrilled to be working alongside Future Anthem – true leaders in the field when it comes to leveraging data using technology and AI.”

Chris Conroy, Chief Data Officer of Future Anthem, added: “Integrating Amplifier AI into Buzz Bingo’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities.”

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partnerships

Sportpass and Euroleague Basketball Announce Partnership to Deliver Next-Generation Fan Engagement and Gaming Experiences to Fans

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Euroleague Basketball to amplify its gamification portfolio with Sportpass, a subsidiary of Animoca Brands

Euroleague Basketball and Sportpass, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects.

The collaboration announced today will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of game experiences, rewards, in-game collectibles and more.

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Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.

“We are delighted to join forces with Web3 leaders Sportpass to expand our gamification offering,” the Marketing and Communication Senior Director for Euroleague Basketball, Alex Ferrer Kristjansson, said. “The digital ecosystem is key to expanding the Euroleague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the Euroleague in different and innovative ways.”

“Sportpass is the result of years of innovation in technology, gaming and sports, placing the fan squarely at the core of our offerings,” the Chief Executive Officer for Sportpass, Jordan Fogarty, said. “With a plethora of digital experiences including gaming, rewards and competitions, we are confident that Euroleague fans will find what they are looking for. Our collaboration with the Euroleague underscores our commitment to revolutionizing the sports entertainment landscape.”

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Fairplay Exchange signs as new sponsor of Stephen Hendry’s Cue Tips

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Fairplay Exchange — the peer-to-peer cashless betting app — has partnered with one of the most iconic names in snooker by agreeing to sponsor a new challenge series on the Stephen Hendry’s Cue Tips YouTube channel.

Hendry is one of the most decorated snooker players of all time, with the Scotsman’s glittering career returning seven World Championship titles, 18 Triple Crown titles and 36 ranking titles in total, along with a staggering record of 471 weeks as world number one.

In each episode of the new series, Stephen will compete against a fellow player or figure from the worlds of snooker or other sports in a series of challenges to test their all-round skills and technique. The first episode of the new series features three-time world snooker champion Mark Williams; the epic snooker skills battle between the two greats can be seen here.

Since launching in April 2023, Fairplay Exchange has built a young, engaged, sports-focused audience who can set up real-money wagers on anything they want with their friends; the winnings are guaranteed to be paid in full and on time, saving players the trouble of chasing their peers for cash.

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Billy Gowing, Fairplay Exchange’s Co-founder and Managing Director, said: “We are delighted to have the opportunity to sponsor this exciting new format on the Stephen Hendry’s Cue Tips channel; hosted by one of the most legendary figures in the history of the sport.

“Snooker is one of our most popular sports for players to bet on, so this is a perfect fit for us. The Fairplay Exchange app allows people to bet on casual games of snooker just like the ones you see in Stephen Hendry’s Cue Tips, and we are very excited to make the most of the opportunities this partnership presents.”

Stephen Hendry said: “Up and down the country, players in snooker clubs love to have a friendly wager on games between friends, and Fairplay Exchange gives players a platform to do that without having to chase each other for cash.

“It’s fantastic to have Fairplay Exchange on board as a partner for the new Challenge series format, and we hope the audience love the series as much as we do.”

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NetBet Casino Joins Forces with Hacksaw Gaming

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NetBet Denmark has announced a new partnership with leading iGaming company Hacksaw Gaming to provide its best games to our customers in Denmark. This marks the latest in a series of partnerships that have seen NetBet expand its presence in the region.

As a result of this exciting partnership, NetBet Denmark players can now enjoy games including Wanted Dead or A Wild, RIP City and Chaos Crew 2. Each of Hacksaw Gaming’s titles blends distinctiveness and top-quality technology to provide players with a first-class gaming experience.

“While NetBet is always aiming to expand its market share, it is essential that this is done in a manner that promotes safe and responsible gambling,” the PR Manager for NetBet Denmark, Claudia Georgevici, said “This fundamental principle is at the forefront of everything we do and it is vital that we only partner with companies such as Hacksaw Gaming that are equally committed to these ideals.”

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“We are excited to see our long-standing relationship with Netbet expanding its horizons further; we believe our eclectic portfolio of games is something the Danish casino enthusiasts and gamers will be impressed with,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

NetBet players can now explore the thrilling new titles from Hacksaw Gaming by visiting the official NetBet Denmark website. For more information, contact: Press @ NetBet. com.

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