partnerships
Betway add Graeme Smith to their ambassador portfolio
Betway, has announced the former cricket international Graeme Smith has joined their roster of ambassadors.
The brand’s new Global Cricket Ambassador was South Africa’s youngest ever captain at 22-years-old who went on to be the most successful Test captain with 53 wins, having scored over 17,200 runs in international cricket.
Smith, who retired from playing in 2014 is still heavily involved in the sport and can be regularly heard as a commentator and pundit on Jio Cinema, an Indian based on demand streaming service.
Having previously held the role of Director of Cricket for Cricket South Africa from December 2019 to March 2022, Smith led the creation of cricket’s most exciting new tournament – the Betway SA20 – where he is now the League Commissioner.
The Super Group-owned brand have built an enviable sponsorship portfolio across a number of sports around the world including Football in the Premier League, Bundesliga, La Liga, Tennis in eight countries, along with deals in the NBA and NHL in the US.
Anthony Werkman, CEO of Betway Group, said: “We’re immensely proud to have South African cricket legend Graeme Smith join the Betway Family.
“He was an incredibly good player in his day and has since gone on to be a leading figure within the sport, so it’s great that he’s joined as our new Global Cricket Ambassador.
“Betway remains committed to being the number one betting brand within cricket and we continue enhance the experience of the sport for fans around the world.”
Graeme Smith said: “I’m hugely excited to become Betway’s Global Cricket Ambassador.
“Betway are one of the biggest brands in global cricket and I’m really looking forward to be working with them to bring great content and insight to fans of the sport worldwide.”
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service, and more.
Marking the fifth state for Circa Sports, the app is now available for download through partnership with the Cumberland Run property in Corbin, Kentucky. The Circa Sports Kentucky app can be downloaded and funded remotely from anywhere. Bettors will have access to transparent and fair limits, made possible with a business model of providing betting lines and odds that are more favorable for the customer.
“We are thrilled to launch Circa Sports in the great state of Kentucky. We’ve always had our sights set here as we know it is a major hub for college sports, horse racing and more. We are looking forward to providing Kentucky bettors with some of the best odds and expertise out there,” Derek Stevens, CEO of Circa Sports, said.
The Circa Sports Kentucky app was designed by players, for players. Available to patrons ages 18 and over, highlights include high betting limits, tight money line splits, transparent odds, exceptional customer service, option to browse the complete menu and live odds from anywhere at any time, and aggressive, higher-than-most betting limits for everyone – even winners.
The Circa app also includes future bets in parlays, two-sided Yes/No future betting, remote registration that can be done from anywhere on a mobile device and deposits and withdrawals that can be done through the app from anywhere.
Marc Falcone, co-owner of the ECL Corbin LLC properties, said: “We’re delighted to welcome Circa Sports to the Commonwealth as a sports-betting partner. They allow us to offer another amenity to complement our existing gaming.”
Volleyball World has joined forces with a betting company, 1xBet, in a five-year global sponsorship agreement. This groundbreaking collaboration, a first for the sport, will encompass both volleyball and beach volleyball events.
The partnership will see 1xBet fully leverage Volleyball World’s digital platforms as well as branding featured throughout live events. It encompasses major volleyball tournaments such as the Volleyball Nations League (VNL), Volleyball World Championships and Club World Championships, as well as marquee beach volleyball events like the Beach Pro Tour (BPT) and the Beach Volleyball World Championships.
Volleyball World CEO Finn Taylor commented: “This partnership represents volleyball’s first-ever global betting sponsorship and is a response to the sport’s rising popularity. We are confident that 1xBet’s global reach will assist us in connecting with new audiences, driving the commercial growth of volleyball and further promoting the sport.”
“This long-term agreement with Volleyball World is important to our global strategy to support sports. We share the organisation’s desire to promote volleyball around the world and will do everything to support this idea. We are pleased to announce that 1xBet were presented for the first time as an official partner of the organisation at the start of the Volleyball Nations League on 14 May,” said the 1xBet company representative.
The post Volleyball World Announces 1xBet as Global Betting Partner appeared first on European Gaming Industry News.
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