Through the use of Future Anthem’s Amplifier AI, Betsson Group uses the power of personalisation and risk monitoring to champion the way forward for safe player experiences
Future Anthem, the pioneering AI and data science powerhouse is proud to announce a new product launch with Betsson Group that will see the leading global gaming operator deploy AI technologies to offer its players a more personalised and sustainable experience across its diverse portfolio of brands.
Leveraging Future Anthem’s innovative Amplifier AI real-time product, this integration will ensure 1-to-1 personalisation is at the forefront of every player’s experience for Betsson’s extensive global player base, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.
Renowned for its leading brands and high-quality content offering, as well as its commitment to providing a safe customer environment, Betsson Group has developed a reputation as a top choice for players worldwide.
Jan Chircop, Head of Gaming Projects at Betsson Group, said: “We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that. By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”
Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, commented further: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection. Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.
One major highlight of this partnership is Betsson’s commitment to acting during the moments that matter, reacting with immediacy in key touchpoints across the player journey. Leveraging Future Anthem’s innovative flagship product Amplifier AI, Betsson will improve its ability to respond to each player’s needs in a highly personalised 1-to-1 manner with its quick-to-deploy modules during critical moments.
This groundbreaking initiative will be rolled out progressively across Betsson’s global brands and jurisdictions over the coming months, promising an unprecedented level of personalisation and sustainability for their expansive base of players.
Leigh Nissim, Founder and CEO of Future Anthem, added: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies. The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”
Hacksaw Gaming Debuts DraftKings Partnership in New Jersey
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming partners with Novibet for global distribution deal
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
BTG’s ‘Christmas Catch’ Slot Hits Evolution Network December 1
Is there anything more Christmassy than BTG’s Christmas Catch?
The countdown to Christmas has begun, which can mean only one thing: a new festive game from Big Time Gaming. Christmas Catch is high on volatility, even higher on tinsel, and comes stuffed with more goodies than Santa’s sack. This seasonal slot will be hitting the Evolution Network on December 1 like a Christmas pud out of a bazooka.
If all you want for Christmas is a seasonal twist on BTG’s fan favourite Golden Catch slot, then you’ve come to the right place. Christmas Catch takes the magic of the original and transplants it to a winter wonderland on Christmas Eve.
Santa’s hardworking reindeer are putting in overtime this year. With every every spin and reaction, there’s the chance of a Sleigh symbol appearing above reels two to five. Whenever winning symbols are removed, one or more Gift Bonus Prizes may appear. Gift Bonus Prizes are awarded for each Sleigh and can be worth up to 500x the bet, depending on how many symbols are on its reel.
Meanwhile, land three Golden Pudding scatters in the base game to win 10 free spins, with an additional two for every scatter beyond the third. Then it’s take-off for Rudolph and his reindeer pals. The first Sleigh sets off with a 1x Sleigh Multiplier, and with each subsequent Sleigh, the multiplier increases by 1, enhancing your Gifts Bonus Prizes as it goes.
By gathering three or more Scatters during your Free Spins, you’ll be gifted four extra Free Spins. And just like before, for every Scatter beyond the third, you’ll receive an extra two Free Spins, ensuring the festivities continue.
Meanwhile, because this is a Megaways slot, there can be up to 117,649 ways to win on each spin, which could make for some potential big wins this Christmas.
Nik Robinson, BTG CEO, said: “We love this time of year because we have a lot of momentum with our annual Christmas slot, and we have sprinkled as much festive fun as we can onto Christmas Catch. And so, on behalf of everyone at BTG, we’d like to wish all slots fans around the world, health, wealth, happiness and prosperity this Christmas season.”
Nicholas Peters, Chief Business Development Officer for Europe at Evolution said: “Christmas-themed slots are becoming a genre unto themselves, but Christmas Catch must be a contender for the best one ever. This is more than just a seasonal gimmick, it’s a seriously good game with the kind of hugely engaging gameplay we’ve come to expect from BTG.”
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