Capecod, provider and aggregator within the Greentube Group, the NOVOMATIC Digital Gaming and Entertainment division, has announced a new strategic partnership to distribute content from the renowned Australian provider Ainsworth Game Technology in Italy.

The partnership sees the number of NOVOMATIC brands available on the Capecod platform rise to four as Ainsworth is also part of the large group.

Ainsworth is already dominating in markets in the US, Latin America and Asia and Italian players will now finally be able to discover the iconic brand which offers a rich and varied catalog from classic slot machines to the latest innovations in online gaming. The flagship titles Krakatoa, Mustang Money and Laughing Dragon, famous for their mechanics and attractive themes, are just a few examples of the rich offer that Ainsworth will make available to Italian operators.

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Jason Lim, Chief Digital Officer of Ainsworth, said: “We are thrilled to collaborate with Capecod to introduce our latest innovative games to Italy. As leaders in multiple international markets, we’re excited to expand into Italy, a market with similar dynamics to those where we’ve already achieved great success.”

Michele Morotti, CEO of Capecod, added: “Ainsworth is one of the most important brands within the NOVOMATIC group and we are proud to collaborate with them to bring their highly successful titles, already much appreciated in international online and land-based markets, also to the Italian market. The quality of their products and their experience in always creating innovative content are indisputable, and for this reason, we are sure that all our partners will appreciate the added value that these games will give to their online casinos.”

Pollard Banknote Limited has announced that it has partnered with the operator of the Irish National Lottery—Premier Lotteries Ireland DAC (“PLI” or “the Lottery”)—to launch a new mobile application and portfolio of exciting eInstant games. Developed by Pollard Banknote in collaboration with its subsidiary, mkodo Limited (“mkodo”), both the eInstant games and the mobile app were delivered on schedule despite tight time constraints, highlighting the strong collaboration and shared commitment to the project’s success on behalf of Pollard Banknote and the Lottery.

As the new primary provider of PLI’s eInstant games, Pollard Banknote leveraged its extensive experience, insights and best practices from other jurisdictions to deliver a suite of 11 games to the Irish market. This diverse portfolio of eInstant games features a blend of Portfolio games and custom-built options from the Pollard Digital Games Studio, including popular titles like Super Riches, Jungle Cashword and Sizzling Hot 7s. These games have been seamlessly integrated with PLI’s central gaming system, provided by Intralot, further showcasing Pollard Banknote’s expertise in managing complex multi-vendor projects. Following the initial launch, Pollard Banknote will continue to deliver eInstant games to keep players engaged and increase revenues for the Good Causes that are supported.

Pollard Banknote’s subsidiary, mkodo, collaborated with PLI to develop a new, state-of-the-art mobile application available for both Android and iOS. The high-performance mobile app offers full transactional functionality, enabling features such as player registration, internet gaming purchases and lottery ticket scanning. Designed to deliver an enhanced User Experience (UX), the app leverages modern technology and User Interface (UI) frameworks to optimize performance and player engagement. Having previously worked together to successfully launch the National Lottery’s website, mkodo now proudly oversees PLI’s complete suite of front-end digital products.

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“Pollard Banknote is excited to unveil our dynamic eInstant games and enhanced mobile app to the Irish market. We are committed to developing cutting-edge and immersive digital lottery experiences that resonate with players. Partnering with PLI to launch these exciting new offerings further demonstrates our deep expertise in the digital gaming space and our commitment to providing innovative, high-quality solutions that engage players and drive sales and business growth for our lottery customers,” said Shannon DeHaven, Vice President of Digital Engagement at Pollard Banknote.

“The launch of our new eInstant games and mobile application marks a significant step in the digital evolution of our products. We are focused on delivering an engaging and seamless lottery experience for our players, while ensuring that player protection and responsible gaming remain central to everything we do. We are confident that these new additions will provide players with a convenient and exciting way to purchase and play lottery games, while enhancing their overall experience and reinforcing our dedication to security and responsible play,” said Stephen Reid, Head of Digital at PLI.

Starting with the 2025/’26 season, the Eredivisie will officially be renamed VriendenLoterij Eredivisie. In addition to being a social partner, the VriendenLoterij will now serve as the official naming rights partner of the competition. This new partnership will run through June 30, 2029. The Eredivisie and the VriendenLoterij have been closely connected since 2005, and this expansion marks the continuation of their successful partnership exactly 20 years after it began.

Jan de Jong, CEO of Eredivisie CV, said: “All 18 clubs are very pleased with this naming rights partnership. It supports their top priority of achieving sporting goals while also shining a light on their deeply impactful but often underappreciated social projects. For this, you couldn’t ask for a better partner than the VriendenLoterij. For Eredivisie CV, this represents a milestone in our history, ranking among one of the most significant sponsorship deals in Dutch football. We are committed to making this a joint success. The VriendenLoterij Eredivisie will be far more than just a name.”

Lydi Siebers, Managing Director of VriendenLoterij, said: “We have been enthusiastic partners for 20 years and we can’t wait to see what else we can achieve together. The strengthening of this partnership with the most important football competition in the Netherlands is fantastic for us. The VriendenLoterij and the Eredivisie, together with the 18 clubs, are committed to making a positive impact on society every day by working towards a healthier, more inclusive and stronger society. In this way, we as a lottery are even more visible as a social partner of the sport, both nationally and locally.”

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