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Neatplay appoints Sarah Stellini as Chief Commercial Officer

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Neatplay Ltd, the iGaming venture builder, has announced it has appointed Sarah Stellini as Chief Commercial Officer.  Sarah joins the Neatplay team from Hero Gaming, where she served as CEO and Commercial Director for the last two years. She brings a decade of experience in the iGaming industry, having also previously held leadership positions at Betsson Group including as Head of Marketing and Head of New Business, and at Catena Media. The role is the first C-level appointment made by Carla Maree Vella, who was appointed CEO of Neatplay earlier this year. Commenting on Sarah’s appointment, Carla commented: “With the addition of Sarah, Neatplay kicks off its journey of strengthening its core leadership team. Sarah’s dedication, energy and passion make her an organic fit to the highly entrepreneurial culture that Neatplay fosters. Sarah’s strong industry experience coupled with her deep-seated multi-market knowledge makes her the perfect fit for ensuring that Neatplay’s ambitious plans are anchored in robust commercial targets. Knowing her data driven mindset and her ability to very strategically position brands I can’t wait to work together to achieve the next milestones for Neatplay’’

Sarah commented: “I am incredibly enthusiastic about this new chapter with Neatplay, where the vision is broad, truly international and innovative. There are already exciting markets being lined up, with the opportunity for even more through the new partnerships we are building. What also excites me is not just the company’s roadmap, and the clear path for personal growth, but also the opportunity to work alongside a fellow Maltese female leader like Carla.”

In addition to lining up more senior candidates into its leadership team, Neatplay continues its search for highly strategic marketing partners across a number of geographies to add more innovative brands alongside the brands it already supports today.

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Burendo saves millions for leading operators

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The technology consultancy partners with betting and gaming operators to unlock operational efficiencies and propel growth

Burendo, an award-winning technology consultancy, has revealed its Betting and Gaming Transformation service has driven millions in profit and saved millions more for the industry.

Burendo leverages more than 40 years of cross-sector experience in betting and gaming, finance, retail, healthcare and legal sectors to empower operator growth and deliver value with its proactive and collaborative approach.

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The company offers bespoke services for clients, building high-quality products and services from concept into the hands of their customers. They help partners get the most out of their current technology, increase operational efficiency and deliver valuable, user-centric solutions. Their services include strategy & design, engineering, delivery and operations & evolution.

By working with Burendo’s consultants, clients have accelerated their project delivery and reported significant return-on-investment.

The results demonstrate the measurable impact of Burendo’s work with some of the industry’s leading names ahead of its ICE debut in Barcelona.

Steven Burton, Head of Engineering at Burendo, said: “We are looking forward to showcasing the capabilities of our talented team at ICE, where Burendo experts will be available to discuss our award-winning approach.

“We have used our extensive experience and best practices to transform businesses in multiple sectors and our flexible and forward-thinking approach helps them consistently remain ahead of competitors.”

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The post Burendo saves millions for leading operators appeared first on European Gaming Industry News.

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THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025

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Refreshed branding and website captures the energy, creativity, and collaboration that define The Unit’s long-term vision in the betting, iGaming and sports sectors

The Unit, a leader in product design and development for sports betting and iGaming, is kicking off 2025 with a refresh of its visual brand identity, to reflect the company’s recent growth and ambitious expansion plans.

The Unit’s brand refresh, evidenced on its redesigned website, is designed to convey a dedication to powering innovation, expertise, and performance across the betting, iGaming, and sports sectors.

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The Unit continues to partner with leading industry brands, and the refresh will reflect The Unit’s ambitions to empower that growth together in 2025.

The new visual identity is designed to capture the energy, creativity, and collaboration that define The Unit’s work in sports betting and iGaming. While these guidelines provide a solid foundation, this visual identity is positioned to be explored and evolved over time, allowing for creativity tailored to each platform within a structured framework.

This ethos of the refresh aligns with The Unit’s expansion plans and follows the opening of the company’s new office in New York City, as part of its long-term global expansion objectives, adding to the product development teams based in Ireland and Moldova.

Paddy Casey, Co-founder at The Unit, said: “This year is set to be a momentous one for The Unit, as we plan to grow our presence across the globe, and our new brand identity perfectly reflects our ambitions. In partnership with our clients, we will strive to continually set new benchmarks in cutting-edge product design and development.

“The redesign is not just about how we look; it’s about how we present ourselves to our clients and the industry. We will ensure our brand remains consistent, recognisable, and aligned with the core values that drive us.

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“This is an important next step for The Unit, after we recently stepped up our efforts in North America with the opening of our new office in New York City. Having already built a reputation of being a trusted and reliable supplier with a strong track record in the industry, we are incredibly determined to take this on a level and make our presence in sports betting and iGaming even stronger in 2025 and beyond.”

The post THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025 appeared first on European Gaming Industry News.

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Campeón Gaming Launches Dazzlehand with Delasport’s Sportsbook

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Greece-based operator Campeón Gaming is about to launch yet another iGaming brand for MGA-regulated territories, called Dazzlehand. The new iGaming hub will kick-off with Delasport’s sportsbook solution in Q1 of 2025.

Dazzlehand will be running on Campeón’s modular in-house platform with Delasport’s Plug & Play iFrame solution seamlessly integrated in it. This is yet another agreement between the two market leaders and Delasport keeps expanding its track record of success with the company’s modern Sportsbook solution.

“We’re confident and proud when we integrate our sportsbook solution, since it’s tuned to maintain high margins through personalization, unique ways of betting, and real-time player engagement tools”, Delasport’s VP of Business Development Rosaire Galea Cavallaro comments. “Working with Campeón Gaming’s incredible team has been a pleasure as always and there is no better validation than partnering long-term with a market leader and launching brand after brand together.”

“In the past year and a half, we’ve seen how great Delasport’s iFrame solution performs on our brands which makes us excited for what’s yet to come”, adds George Merodoulakis – Campeón Gaming’s Group Chief Commercial Officer. “Their sportsbook proved to be a perfect fit to our robust in-house platform and the biggest winners from all of it are our players.”

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Previous partnerships between Delasport and Campeón Gaming include brands Scarawins, FoggyBet, and 21.Red.

The post Campeón Gaming Launches Dazzlehand with Delasport’s Sportsbook appeared first on European Gaming Industry News.

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