Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its standing in the regulated Swiss market following the rollout of its slots content with the Partouche Groupe-owned brand Pasino.ch.
The major Paris-headquartered operating group holds a leading position in Europe and is renowned for its chain of 42 land-based casinos in France, Switzerland, Belgium and Tunisia.
The now-live agreement has seen the launch of Pragmatic Play’s entire slots portfolio and includes the multi-award-winning title Gates of Olympus™, and Big Bass Bonanza™ as well as the popular The Hand of Midas™ and Sweet Bonanza™.
The launch is the latest in Switzerland by the supplier, maintaining Pragmatic Play’s strong regional growth in Europe.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The Partouche Groupe is a big name in land-based casino, and its Pasino brand brings that well-deserved reputation online.
“We are proud to be in perfect alignment with the group’s aim of providing high-quality entertainment, and it presents the perfect opportunity for us to put our award-winning games in front of even more players and grow our footprint in the Swiss market.”
Rupert Ecker, Managing Director at Pasino.ch, said: “Pasino.ch and the Group Partouche stand for the best entertainment and the highest quality for its players. Pragmatic Play’s range of games is thus another important partner and delivers a further upgrade to our licensed Swiss online casino with its popular games.
“We’re delighted to be able to offer our players such a huge number of new titles and we’re sure our slots enthusiasts are going to have a fantastic time with the number of new games available to them.”
FAVBET partners with BETER Live in major boost to its live casino offering
BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania
Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.
From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.
Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.
FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.
“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.
Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust. Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.”
FAVBET is an international iGaming company founded in 1999 in Ukraine. Operating under international and regional licences in Ukraine, Croatia, Romania and Malta, it is currently offering top-notch sportsbook and online casino experience for more than 3 million registered users.
About BETER Live:
BETER Live is a B2B full cycle provider that delivers next-gen services of live casino games. BETER Live is the part of betting content and data provider BETER, whose product verticals cover fast sports, esports and live casino solutions.
ESA Gaming Signs Aggregation Partnership with Synot Interactive
ESA Gaming, the innovative games provider, has partnered with Synot Interactive in a global distribution deal that will significantly expand the reach of the EasySwipe portfolio.
Operator partners of the Czech-based aggregation provider will be able to enjoy engaging, lightweight gaming experiences that complement rather than cannibalise player experiences, headlined by an array of Mine titles including Pirate Mine, Goal Mine and Dragon Mine as well as classics such as baccarat and roulette.
It marks further expansion for Synot Interactive’s product offering, which spans more than 50 game providers and 5,000 games as well as a plethora of gamification tools and tournaments.
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy.
“Synot Interactive has a huge amount of experience as a leading aggregator and we’re delighted to partner with it as we further grow our reach in regulated territories,” the Head of Marketing for ESA Gaming, Thomas Smallwood, said. “We’ve got plenty of engaging new releases lined up and can’t wait to get started.”
“We are delighted to add ESA Gaming’s forward-looking, mobile-first array of content to our portfolio, which further bolsters our engaging offering,” the Head of Sales for Synot Interactive, Jiri Klusacek, said. “We’re confident that our customers will love ESA Gaming’s titles and look forward to rolling out its exciting roadmap in the coming months.”
Khelraja Becomes the Official Partner for Former English Premier League Champion Leicester City FC
The latest partnership is aimed at fostering engagement with Asia’s growing football fandom for the club through the platform’s online prediction and betting games in Asia
Adding another name to its impressive portfolio of sports partnerships, Khelraja, Asia’s renowned real-money gaming brand that offers sports betting, casino gaming and eSports among other categories, has recently signed up with Leicester City FC as its official partner. Under the association, Khelraja will facilitate predictions for all competitive and friendly matches played by Leicester City FC for fans across Asia. The platform will also feature in online, social media and offline brand activation initiatives with the football club.
Khelraja’s association with Leicester City FC follows similar partnerships with some of the biggest football clubs such as Juventus in Serie A and Sevilla FC in La Liga, underlining its commitment to exploring synergistic partnerships with established sports brands. The platform currently offers sports fans in key Asian footballing markets a chance to engage with their favourite clubs beyond television match viewing and win exciting rewards with pre-game predictions.
Speaking of the association, the Chief Executive Officer for Khelraja, Viren Modi, said: “Over the last few years, Leicester City FC has emerged as one of the most adored clubs in the world. The team’s fairytale run, which saw it crowned English Premier League champions in 2015/16, captured global imagination and attention. Over the years, it has steadily built a strong fan base in Asia thanks to its ownership and, today, rivals top Premier League clubs such as Manchester United, Chelsea and Liverpool in terms of popularity in the region. We are delighted to partner with Leicester City FC as its official Asian betting partner and provide sports fans across Asia with the opportunity to pursue unique reward-based engagement with the club beyond just viewing.”
Also known to its fans as the ‘Foxes’, Leicester City Football Club is one of England’s oldest professional football clubs. In the 2015/16 season, barely two years after its promotion from the EFL Championship, it won the English Premier League title at 5000/1 odds, fending off Tottenham Hotspur, Arsenal and Manchester City to become one of just seven clubs to win the Premier League since its inception in 1992/93. The club also won the FA Cup in 2020/21 and is the joint-record holder in the EFL Championship, having won it seven times.
- FAVBET partners with BETER Live in major boost to its live casino offering
- FAVBET partners with BETER Live in major boost to its live casino offering
- ESA Gaming Signs Aggregation Partnership with Synot Interactive
- Khelraja Becomes the Official Partner for Former English Premier League Champion Leicester City FC
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