partnerships
Abelson’s In-Play Pricing Solution Bolsters Betsson’s Scoring Power
Abelson Info reported that Betsson Group has become the latest recruit for its in-play Goalscorer Pricing & Settlement service (GPS).
The agreement sees Abelson delivering goalscorer and player card markets for over 120 global football competitions to the Stockholm listed multi-brand operator, Betsson Group.
The partnership follows news of a hugely successful period for Betsson, which recently declared a record 2023, with revenue rising by 22%. Betsson has shown a progressive strategy to deliver profitable growth through geographical expansion; highlighted by its notable rise in the Latam region. Integrating Abelson’s price feed allows the operator to further strengthen its football markets in these territories; seen as a key driving force in engaging local audiences.
In the last two years, Abelson has increasingly focussed on the Latam region and now delivers football goalscorer pricing from the top flight in Argentina, Chile, Colombia, Ecuador and Peru, alongside pricing for Brazilian Serie A & B and three of the top regional Campeonato tournaments. Abelson has also added Brazil’s Serie A to its detailed player props product, delivering key player stats pricing for player assists, shots, shots on target, shot method, passes, offsides, tackles, fouls and saves. The supplier is set to announce further additions in the region shortly.
Abelson Info’s specialist odds feed provides fully managed goalscorer markets both during pre-match and in-play with updated goal expectancies, using a combination of real time incident data and manual trading management, to maintain accurate pricing throughout matches. Partners benefit from accuracy of specialist compilers and a wider range of markets.
“We’re proud to be adding Betsson to our list of partners. We have broadened the coverage of our in-play product to accommodate its ambitious growth in target areas. We look forward to attracting an even wider audience and expect to see further growth within the region,” Reuben Thomas, Commercial Director at Abelson Info, said.
Apricot
Super Group Announces Key Terms of Strategic Transaction to Assume Full Control of its Sportsbook Technology Platform
Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced that it has entered into definitive agreements to assume full control of its sportsbook software technology licensed by Apricot, Super Group’s long-standing software partner.
The transaction brings Super Group closer to its goal of fully owning and controlling its sportsbook technology across its worldwide markets, giving the company the capability to apply this technology stack to any properties it may buy or build in the future.
Super Group has agreed to acquire this technology for a total consideration of c.€140 million from Apricot’s licensor, plus additional amounts payable if certain earn-out conditions are achieved. The upfront consideration consists of c.€100 million, which will be paid in the form of cancellation of an outstanding loan. Super Group will pay an additional €40 million in two equal payments over the next two years, of which up to €20 million may be paid in ordinary shares of Super Group at its sole discretion. Additional payments of up to €210 million could be made through a contingent earn-out mechanism if Super Group’s sportsbook revenue more than doubles during the earn-out period which runs through December 31, 2035. The earn-out is calculated as a percentage of monthly sportsbook net gaming revenue, ranging from a low single-digit to high single-digit percentage.
Neal Menashe, Chief Executive Officer of Super Group, said: “I’m delighted that we have now concluded terms for the sportsbook – we have been working closely to agree to an equitable deal with a favorable structure for both parties. This is an exceptional opportunity for Super Group to take full control of our sportsbook technology, which would enable maximum flexibility for organic growth as well as M&A opportunities. We’ll continue to deliver the best sports betting and gaming experience to our customers around the world as the benefits of this deal are realized.”
Sparket has selected AmTote as its wagering platform solution that will see Sparket’s parimutuel technology integrate into the AmTote totalisator and hubs.
The integration will give Sparket access to the largest online betting platform processor in North America with over $15bn in annual processed global handle. This news follows Sparket’s recent announcement of an expanded partnership with the World Jai Alai League, which will be an initial partner in bringing the integrated technology to market.
“Sparket is on a mission to enhance the parimutuel wagering experience and partnering with the biggest name in the industry is a massive step for us,” Evan Fisher, COO of Sparket, said.
“AmTote loves to see innovation and fresh approaches come to market, and we are excited at the potential of technologies like Sparket to help expand the ecosystem,” Keith Johnson, President of AmTote International, said.
BVGroup, in partnership with Kaizen Gaming, the global GameTech powerhouse, has launched the Betano brand in the UK. The unveiling of the Betano platform in the UK is the latest addition to BVGroup’s extensive track record of successful launches, representing a significant achievement for all involved while also further strengthening Betano’s worldwide footprint.
Kaizen Gaming has built a significant global presence in recent years including partnerships with multiple international leagues as well as European football clubs, with Aston Villa being the latest in a club record deal.
The launch is the most recent milestone in an ambitious year for the operator, with its premium brand Betano being Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers even have the chance to join the excitement by winning tickets for the action in Germany. We’ve already given away some tickets to lucky England fans, but there are still more up for grabs!
Customers will enjoy a full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and the recently released Lucky Dip.
BVGroup’s extensive suite of safer gambling tools will fully support customers and continue our commitment to responsible gaming initiatives. This includes Sentinel, an in-house player protection system that provides automated messaging and risk assessment. In addition, Betano holds the highest regard for the ethical and responsible provision of betting products while using the latest technology to provide a safe and secure environment for users.
It promises to be an exciting period, with Betano eager to make a substantial impression in the UK.
Julio Iglesias Hernando, CCO of Kaizen Gaming, commented: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.
“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”
Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.
“We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.
“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”
The post BVGroup and Kaizen Gaming bring Betano to the UK appeared first on European Gaming Industry News.
-
Baltics4 weeks agoLithuania’s Nese enters iGaming with a record sponsorship deal
-
Latest News2 weeks agoThe Importance of Data Quality Review Checks in the Gaming Industry
-
Asia2 weeks agoOnlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Conferences in Europe4 weeks agoAltenar becomes General Sponsor of EEGS 2024
-
eSports3 weeks agoeSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore
-
Compliance Updates4 weeks agoRomania Bans Gambling Venues in Small Towns and Villages
-
Press Releases3 weeks agoOpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024
-
EurAsia3 weeks agoThe “Power Has No Gender” awards ceremony held by TotoGaming has reached a new level