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eSports

National Video Games Day: Indian Esports evolving from a pastime hobby to eyeing Asian Games medal for the country

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Since its modest beginnings in the 1950s, when basic games and simulations were played on minicomputers and mainframes, the video game industry has undergone tremendous growth. Today, the Indian Esports industry flourishes as a multi-billion-dollar sector, thanks to advancements in high-speed internet, improved technology, the increasing popularity of gaming among the younger generation, and official recognition as a multi-sport event from the government of India. 

According to the recent “Windows of Opportunity” report on India’s Media and Entertainment industry by FICCI-EY, the number of Esports players across all competitive level games in India increased from 600,000 in 2021 to 1 million in 2022, and is expected to reach 2.5 million in 2023.

From winning the bronze in Hearthstone at the 2018 Asian Games to clinching bronze in DOTA 2 at the inaugural Commonwealth Games in Birmingham last year, the prowess of Indian Esports has been highlighted multiple times in major international tournaments.

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Now, India is not only sending its first-ever female contingent in CS:GO at the World Esports Championships but is also set to participate in the upcoming Asian Games 2022 where Esports is debuting as an official medal sport. As per the FICCI-EY report, the number of international Esports teams in India grew from 6 in 2021 to 7 in 2022 and is expected to rise to 10 in 2023. 

Mr. Lokesh Suji, Director of Esports Federation of India (ESFI) & Vice President of the Asian Esports Federation (AESF) is confident that by supporting and nurturing the Esports ecosystem, India will continue to make its mark on the global Esports stage. “What started with competitive gaming that was only visible in college fests or local tournaments in the late 2000s is now a Rs 250-crore industry. While we have witnessed significant growth and improvement in recent years, winning medals at prestigious events has demonstrated our potential to compete at the highest level and is a testament to the rise of India as a video-gaming powerhouse,” he says.

The rise of gamers and gaming content creators in the country has transformed the entertainment landscape. Many gamers have built large fan bases and have become influential figures within the gaming community through live streaming, video content creation, and social media platforms.

Recognizing the potential of these content creators, brands have started to forge partnerships with them through brand deals and sponsorships which has not only opened up new revenue streams for creators but has also contributed to the entry of non-endemic brands in the sector. This is further supported by the findings of the FICCI-EY report, which states that the number of brands investing in Esports rose from 72 in 2021 to 80 in 2022, and it is projected to reach 100 by 2023.

Animesh Agarwal better known as Thug, Founder, and CEO of 8bit Creatives and S8ul esports says, “In recent years, the perception of gaming has undergone a remarkable shift, with individuals and brands both recognizing its immense potential as a lucrative revenue stream. At 8Bit Creatives, our creators have successfully curated numerous campaigns with brands from diverse sectors. This allows me to assert that both endemic and non-endemic brands are actively seeking ways to engage with gamers today.

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The recent return of the game as Battlegrounds Mobile India (BGMI) has revitalized the Esports community and is expected to accelerate the growth of competitive gaming. According to the estimates from app intelligence firm Sensor Tower, the game clocked about $33 million in in-app spending from July 2021 to July 2022 and also made history by becoming the first Esports event to be broadcasted on mainstream television (Star Sports).

ParvSingh aka soul_regaltos is a professional gamer as well as gaming content creator with over 2.3 million subscribers on YouTube. Speaking on the importance of BGMI he says, “BGMI has played a pivotal role in contributing to the rise of in-game spending within the Indian gaming community. By also causing an upsurge of Esports tournaments in the country, the game has attracted brands through numerous lucrative mediums such as in-game advertisement, sponsorships, and content creation opportunities. It has single-handedly elevated the competitive landscape, giving emerging players the opportunity to showcase their skill and become stars within the community.”

The evolution of Esports in India has been further accelerated by the emergence of new technology and platforms catering specifically to the gaming community. New-age technology such as Web3, AR and VR, gesture-controlled gaming as well as exclusive gamers’ social network platforms are all enabling a technological revolution to radically transform the Esports industry in India.

Qlan, an exclusive social networking app designed for gamers and esports enthusiasts, recently secured pre-seed funding to fuel its expansion and enhance gamer networking, discovery, and content creation capabilities. Sagar Nair, Co-founder, and CEO of Qlan commented, “The burgeoning global Esports industry is witnessing an influx of technologies poised to revolutionize the sector. Our own app QLAN has successfully been able to elevate gamers’ social networking to new horizons and empower the ever-expanding community of gamers. We firmly believe that India will adopt further next-gen tech in video gaming to not only relish its immersive experience but to change how gaming is perceived in the coming years, allowing the industry to scale bigger heights.”

All in all, the video game industry in India has experienced remarkable growth, diversification, and recognition. It has become a significant cultural and economic force, offering entertainment, job opportunities, and a platform for creative expression.

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SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool

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Made-in-India battle royale Indus is hosting its first ever series of nationwide grassroots esports tournaments dubbed Indus Inferno. This is SuperGaming’s summer special of tournaments with prizes and bragging rights on the line — but most importantly: a chance for players to experience Indus at the highest skill level and be the best in India’s first new-generation battle royale.

Created by award-winning Pune-based developer SuperGaming, Indus is an Indo-Futuristic battle royale slated for mobile, PC, and consoles with pre-registrations live on Google Play for Android. Pre-registrations for the game have crossed 10 million already.

Indus Inferno kicked off with the Regional Scrims featuring a Rs. 50,000 prize pool this week. The scrims were met with immense excitement, with players hailing from multiple cities across India.

The Indus Inferno Finale scheduled to take place on 1st June will feature a lucrative prize pool of Rs. 5,00,000.

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Player registration for the Open Qualifiers is now open and will end on 19th May. The Qualifiers are set to run from 20th May to 24th May. It is important to note that only the top 2,000 players from the Inferno in-game Leaderboard will be eligible to register for the qualifiers. The top 10 winning teams from the Open Qualifiers will earn coveted spots in the finale, joining the invited esports teams for an epic showdown.

The following teams have been invited for the Indus Inferno Finale:

  • Team Moggers

  • Team Redlock

  • Team Pushpa

  • Destruction of Game

In addition to this, teams of Indus content creators, community members, several esports organizations as well as winners of past playtests will be present for the tournament. There’s a total prize pool of Rs. 5,00,000 with the winners netting Rs. 2,50,000 and the runners-up, third-place, and fourth place getting Rs. 1,00,000, Rs. 75,000, and Rs. 50,000 respectively. The most valuable player will get Rs. 25,000.

More importantly, the finale will feature India’s top esports team owners so Indus’ best players can have face to face opportunities to be scouted for a career in esports playing Indus. These include:

  • Godlike Esports

  • Revenant Esports

  • Orangutan

  • Entity Gaming

  • Reckoning Esports

  • Carnival Gaming

  • Chemin Esports

  • True Rippers

  • Enigma Gaming

  • Team Tamilas

  • Marcos Gaming

  • TWOB

“With Indus Inferno and previous Indus esports tournaments that we’ve been running since last year such as the Indus Invitational and Indus Unchained, we want to lay the foundation for a sustainable esports ecosystem for our community and the nation at large,” says SuperGaming CEO and Co-Founder Roby John. “Having India’s best esports team owners at the finale is our small way of making that happen.”

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SuperGaming is also going to have exclusive rewards, developer panels, and more, so head on over to the official Indus Discord server for all the details.

Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet through this official esports tournament.

This is inline with how SuperGaming has crafted its biggest hits — MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 80 million players since its launch with a relentless focus on putting its players first leading to some of its biggest community members featuring in-game as well as celebrating India-specific events like Diwali.

The post SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool appeared first on European Gaming Industry News.

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Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH

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Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.

Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).

Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.

The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.

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“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”

“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”

The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.

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