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LeoVegas Appoints Chairman Mårten Forste as New COO in Malta

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LeoVegas has appointed Mårten Forste, Chairman of the Board, as its new Chief Operating Officer to oversee the company’s Maltese operations. The company’s current COO in Malta, Richard Woodbridge, has accepted an offer in another industry and will leave LeoVegas in May.

Forste will assume his new role on February 3. He will continue in his role as Chairman until the Annual General Meeting in May 2020, where a new chairman will be proposed by the Nomination Committee.

Forste is currently the Chairman of LeoVegas and worked prior to this at Match Group. He has 12 years of experience from the gaming industry, where he successfully worked in various operational roles. Including these roles, Forste has a total of some 20 years of experience with fast-growing technology companies.

“After having served on the Board since 2012, I am proud to join LeoVegas’ operations team. The gaming market is dynamic, and I am convinced that we are in the best possible place to further strengthen our position as market leader in the casino segment. I look forward to working further on the course charted by the management team, creating shareholder value and continuing to take market shares by delivering a safe, sustainable and entertaining customer experience,” Mårten Forste said.

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“It is truly unfortunate to lose such an ambitious and talented person as Richard Woodbridge. He is highly appreciated in the company, and I wish him success in the future. Mårten is the perfect successor, as he has been with LeoVegas from the start and is a strong contributing force behind our strategy and operations. He has good knowledge about all parts of LeoVegas and our culture, and he knows what we need to do to further develop the company and be ‘King of Casino’. His experience clearly makes him the right person to further build upon what Richard has started,” Gustaf Hagman, Group CEO, said.

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Innovative Technology Americas Appoints Jeff Tash as Business Development Manager for North America

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Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America.

Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.

Lauren Fabbri, Business Development Manager for the gaming side of the business, said: “Jeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas! Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.”

Tash said: “I am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. I’m up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.”

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Fabbri added: “Jeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships. Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.”

Tash added: “I am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.”

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Advanced Casino Solutions Announces Major Upgrade to the Precision Insights & Engagement Platform

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Advanced Casino Solutions (ACS), a leader in targeted marketing and player engagement solutions for the gaming industry, announced a significant upgrade to its cutting-edge product, the Precision Insights & Engagement (PIE) platform. This enhancement further refines the capabilities of PIE, providing even more detailed insights into visitor behavior and setting a new industry standard for data-driven marketing.

The upgraded PIE platform now enables casino marketing executives to delve deeper into their visitor data, the only solution offering actual counts of visitors and comprehensive demographic profiles, not only for their own properties but also for competitors. The platform features interactive graphs that dynamically update to focus on specific visitor attributes such as gender, age, or activity level.

“Through the latest enhancements to PIE, we are empowering casinos to target and engage their audience with even greater precision. This upgrade makes PIE an essential tool for any casino aiming to optimize its marketing strategies and outmaneuver competition,” Scott Stokes, Founder and Chief Decision Maker of ACS, said.

Ryan Frohberg, Chief Marketing Officer at Casino del Sol and a user of the platform, said: “The upgrades to PIE have revolutionized our marketing capabilities, allowing us to act on insights with agility and effectiveness that were previously unattainable. The partnership we have with ACS has led to immense growth at our casino.”

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Designed for casino and hospitality executives alike, PIE’s enhancements facilitate deeper engagement through a variety of marketing channels including digital, email, direct mail, and phone calls. This makes PIE a versatile tool for enhancing guest experiences and increasing engagement across all touchpoints.

With the latest enhancements, the Precision Insights & Engagement (PIE) platform is set to redefine how casinos understand and engage with their clientele. By providing deeper insights and more granular data, this upgrade enables casino executives to strategically target and engage players, ultimately allowing them to grab a larger slice of the casino revenue pie.

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Nederlandse Loterij Appoints Arno de Jong as its New Chief Customer Officer

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Nederlandse Loterij has appointed Arno de Jong as its new Chief Customer Officer.

De Jong has been with Nederlandse Loterij since 2016, serving as the Chief Marketing Officer (CMO). Prior to this, he held roles such as Director of Reader Market at AD NieuwsMedia and Marketing Director at De Lotto, the organisation that merged with the Nederlandse Staatsloterij in 2016 to form Nederlandse Loterij.

In his new role, De Jong will be responsible for customer strategy, the gaming brands and the comprehensive commercial policy of Nederlandse Loterij. As CCO, he will also join the executive board of the gaming organisation, which currently includes CEO Arjan Blok and CFRO Jet Roos-van Aerssen.

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Alexander Pechtold, chairman of the supervisory board of Nederlandse Loterij, said: “With Arno de Jong as CCO on the executive board of Nederlandse Loterij, we place an even greater emphasis on our players at the heart of the organization. This ensures that we remain leading and distinctive in the future – both digitally and in-store. Arno’s entrepreneurial and creative spirit makes him the ideal person to guide Nederlandse Loterij in its desired progression.”

The post Nederlandse Loterij Appoints Arno de Jong as its New Chief Customer Officer appeared first on European Gaming Industry News.

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