Hybrid public broadcaster SBS is introducing controls for viewers to avoid gambling, alcohol and fast-food ads on its digital streaming platform SBS On Demand as part of its responsible advertising practices.
The initiative, announced at the broadcaster’s Upfront event in Sydney on Tuesday, will be introduced in the first quarter of 2024.
Managing director James Taylor said the move was unrelated to incoming legislation on wagering ads.
“Audiences have complete control over the content they choose to watch on streaming platforms, and we’d like to give audiences a degree of control over the ads they see as well,” said Taylor.
The three advertising categories were logical choices and the ones people tended to have the strongest views on, he said.
The “solid start” was another step in increasing personalisation of services, and a demonstration of the broadcaster’s responsible advertising practices, Taylor said.
“We are providing audience members the opportunity to tell us that they don’t want to see ads in one of these categories, and I think that’s a really positive demonstration of our commitment to audiences,” he said.
“We’re not judging the products, as evidenced by the fact that we have launch partners in those categories. What we’re saying is that our commercial clients have an incentive not to advertise to people who have expressed a view about their products.”
Drinks giant Endeavour Group and wagering firm Tabcorp have backed the change.
Tabcorp’s general manager of marketing and media, Vanessa Sanford, called it an innovative initiative “that ensures advertising reaches a receptive audience”.
Jo Rose, Endeavour’s chief marketing officer, said the group was committed to “maintaining a culture of industry leadership in the responsible service, ranging, sale and marketing of alcohol”.
Unlike national broadcaster ABC, SBS derives significant revenue through commercial avenues, alongside government funding. Its recent annual report showed $173 million was raised from advertising, sponsorship and client service activities in the 2022-23 financial year, a 12.7% rise on the previous year.
Tabcorp Appoints New Chief Financial Officer
Tabcorp Holdings has announced the appointment of Mark Howell as the company’s new Chief Financial Officer (CFO).
Howell is currently the general manager liquor finance and network optimisation for Coles Group Limited’s liquor business, which trades as Liquorland, Vintage Cellars and First Choice Liquor Market.
He has formerly held senior finance, strategy, business development and investor relations roles at Coles, as well as senior banking roles at Rothschild and Goldman Sachs in Australia and New York.
Adam Rytenskild, Managing Director and CEO of Tabcorp, said: “Mark is the perfect fit for Tabcorp as we deliver our transformation. He’s passionate about our growth story and dynamic in his thinking.
“Wagering is one of the most competitive industries in Australia and Mark comes from an equally competitive customer focused industry. His experience leading finance teams at Coles and working closely with investors will be invaluable moving forward.”
South Australia: Gambling Report Urges Primetime Ad Ban
South Australia has banned gambling ads on television from 4 pm to 7:30 pm, now a parliamentary inquiry has concluded Victoria should do similar.
The Public Accounts and Estimates Committee (PAEC) is urging the state government to consider stricter rules on gambling ads during primetime broadcasts and in public places.
“More appropriate regulations and safeguards are needed to protect Victorians, especially our children and young people,” Committee Chair Sarah Connolly said.
The report also urges the government to consider the impact of reducing the total number of electronic gaming machines across the state and update education resources for school students about gambling and alcohol-related harms.
“Our culture has often been described as one that tends to normalise both drinking and gambling,” Ms Connolly said.
“The Committee heard evidence to suggest that this has become more entrenched than ever, with the rise in social media and digital technology.”
Over eight months PAEC reviewed three Auditor-General’s reports relating to the regulation of gambling and liquor, and reducing the harm caused by gambling.
“Our report’s 96 findings and 61 recommendations have been informed by 54 public submissions, three days of public hearings, a Geelong site visit and a youth roundtable,” Ms Connolly said.
The Star: Queensland Operations Update Remediation Plan, Licence Suspension and Special Manager
Further to the announcement of 9 December 2022 in relation to the disciplinary action and appointment of the Special Manager to monitor the operations of Treasury Brisbane and The Star Gold Coast, The Star Entertainment Group Limited (The Star) provided the following update.
Approval of Remediation Plan in Queensland
As previously disclosed, The Star submitted a draft Remediation Plan (Remediation Plan) to the relevant Queensland regulatory authorities, designed to address the issues identified by the Bell and Gotterson reviews. The Remediation Plan includes approximately 640 milestones across 15 workstreams to be implemented over a multi-year period.
The Star has been advised that the Attorney-General of Queensland, the Honourable Yvette D’Ath MP, has approved the Remediation Plan, as applying to the casino entities for The Star Gold Coast and Treasury Brisbane casinos.
Extension of Deferred Suspension of Casino Licences and Special Manager Appointment
Following this decision, The Star has also been advised that, on the recommendation of the Attorney-General, the Governor-in-Council has approved:
- changing the date of effect of the 90-day casino licence suspensions for The Star Gold Coast and Treasury Brisbane casinos from 1 December 2023 (the originally determined date) to 31 May 2024; and
- extending the term of the Special Manager for The Star Gold Coast and Treasury Brisbane casinos by 12 months to 8 December 2024.
Accordingly, The Star will be required, prior to 31 May 2024 when the deferred suspensions would otherwise take effect, to demonstrate to the Queensland Government, that it is delivering upon the approved Remediation Plan and returning to suitability.
The Star’s Group CEO and Managing Director, Robbie Cooke, said:
“We’re pleased to have our Remediation Plan approved in Queensland.
It’s an important step on our path to returning to suitability in Queensland and will track and hold us accountable throughout the multi-year program we are committed to delivering.
At the same time, we are fully aware that successful implementation of the Remediation Plan will require the utmost rigour and discipline.
We need to regain the trust and confidence of all our stakeholders and communities and continue to have an unwavering focus on transformation.
That comes from a clear understanding that holding casino licences is a privilege, not a right.”
These decisions relate only to The Star’s Queensland operations. The Star is continuing to engage with the New South Wales Independent Casino Commission in relation to its Sydney operations and will make a separate announcement in relation to the position in New South Wales.
- Salsa Technology Launches Salsa Safe, a Dedicated Platform for iGaming Regulators
- Swintt uncovers subterranean riches in Heart of Earth Deluxe
- ⚡Bitcoin Lightning payments in a major AAA game 🎮
- OnAir Entertainment Launches Travel Fever: A Game Show Revolution
- PRAGMATIC PLAY TURNS CANDY-FILLED ADVENTURE INTO WINTER WONDERLAND IN SUGAR RUSH XMAS
- Unlocking Rows feature adds bonus thrills in Playson’s Fire Temple: Hold and Win
- SIS-Owned 49’s and Inspired Entertainment to Provide Upgraded Virtual Horse and Greyhound Racing Products
- Dive into winter seas with Blueprint Gaming’s first-ever festive slot Crabbin’ for Christmas Jackpot King
- Plunder your way to magical prizes in 3 Oaks Gaming’s Olaf Viking: Hold and Win
- Wazdan reimagines classic in Black Horse™ Cash Out Edition
- Spillemyndigheden Issues DKK100,000 in Fines for Illegal Games Advertising
- MGA Issues New Guidelines for Processes Related to Gaming Devices
- Jackpot Digital Receives License to Install Three Jackpot Blitz(R) ETGs at Jackson Rancheria Casino Resort in California
- iGaming Ontario to Request Proposals for a Centralized Self-Exclusion Solution in Early 2024
- A $1 Million Amenity is Coming to the Former Buffet Space at Golden Nugget Casino Biloxi
Recent Slot Releases3 weeks ago
Unearth an eruption of treasure in 3 Oaks Gaming’s Grab More Gold!
Africa4 weeks ago
Nigerian FG Proposes Introduction of Tax Scheme on Sports Betting
Africa4 weeks ago
Shape Games Establishes Presence in Africa with SunBet Partnership
Malta3 weeks ago
Bragg is attending the SiGMA Europe, Malta 2023
Compliance Updates3 weeks ago
Ukraine’s Evolving Gambling Landscape: Insights from the Panel of European Gaming Congress in Warsaw
Central Europe4 weeks ago
Hungarian Lottery goes live with OddsMatrix sportsbook & platform services
Africa4 weeks ago
Growth Markets Zone to Launch at ICE 2024 Generating Business Opportunities for Stakeholders Across Latin America and Africa
Africa3 weeks ago
EGT Installs its Gaming Equipments at Grand Palace Casino in Cameroon