Brazil
KTO Becomes Latest Brazil-Focused Sports Betting Operator to Join IBIA
KTO, a sports betting brand owned by the KTO Group, has joined the International Betting Integrity Association (IBIA). The company was founded in 2018 and has a strong Latin American presence, notably in Brazil where it ranks in the top ten most popular iGaming brands.
The move fulfils the regulatory obligation in Brazil, under the recently published Provisional Measure, to join an international body for monitoring sports integrity. The operator joins nearly 50 companies and over 125 leading sports betting brands in the IBIA, further strengthening the association’s position as the world’s leading operator-run integrity monitoring body.
“We are thrilled to become members of the IBIA,” the Managing Director for KTO, Jeff Tabone, said. “We view this as a step that reinforces our dedication to upholding the highest standards of integrity in sports betting. Trust has always been a cornerstone of the KTO brand and joining the IBIA signifies our commitment to a safe and transparent environment for our customers and the wider industry.”
“KTO is the latest operator to make the IBIA its preferred integrity partner for Brazil and its wider global operations,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “It further expands the IBIA’s position in the Latin American region and Brazil in particular where our members are already estimated to account for over 60% of the remote gambling market. The association looks forward to working closely with KTO and welcomes the operator’s commitment to protecting its sports betting operations through the IBIA’s world leading integrity network.”
The IBIA announced its expansion into Brazil earlier this year ahead of the expected regulation of the market. The Brazilian government’s subsequent Provisional Measure, published on July 25, includes a requirement for licensed operators to be part of an international body for monitoring sports integrity.
According to H2 Gambling Capital, the leading independent authority on global gambling market data, the IBIA members are estimated to already account for over 60% of the Brazilian remote gambling market. That leading market position will enable the IBIA to provide a highly accurate analysis and effective deterrent against betting related fraud, making it uniquely positioned to support a crack-down on match-fixing in Brazil.
The IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets, especially for sports and consumers, from match-fixing. The IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA’s monitoring network, it is possible to track transactional activities linked to individual customer accounts.
All IBIA members are required to pass a strict due diligence process and commit to its code of conduct. The association recently released its Q2 integrity report detailing 50 alerts reported in the quarter. The IBIA reported 268 alerts to the authorities in 2022 with successful sporting or criminal sanctions against 15 teams, officials or players where the IBIA had reported suspicious activity on their matches.
Alexandre Tauszig Sales Director at NGX
Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated iGaming and sports betting platform NGX.
NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil.
As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI and gamification tools, delivered through its real-time Customer Data Platform (CDP). NGX’s operator partners will be able to deliver personalized messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.
The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with leading operators Senna Sport and Betsul, along with platform providers including Vibra Gaming and WeeBet.
Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.
“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in LatAm.”
Alexandre Tauszig, Sales Director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice.
“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”
Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.
The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.
In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.
It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”
Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.
“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”
Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.
From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.
“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”
Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.
During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.
“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”
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