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Flutter Entertainment Partners with International Mixed Ability Sports (IMAS)

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Flutter Entertainment announced a three-year partnership worth c.£500,000 with International Mixed Ability Sports (IMAS) – the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (IMART) – to help accelerate its scale and impact around the world.

IMAS is a UK-based, not-for-profit organisation which has developed and champions the Mixed Ability model, pioneering social inclusion through sport and education. Mixed Ability encourages those facing obstacles to participation – including people with physical and learning disabilities – to take part in community sports as equals alongside non-disabled participants, without being separated or labelled.

Over the course of the partnership, Flutter’s contribution will go towards achieving IMAS’ strategic targets, which involve growing their presence to within 30 countries worldwide; positively impacting 275,000 Mixed Ability participants; and increasing the amount of Mixed Ability clubs to 225. Flutter will also support IMAS’ transition toward a social franchise model, whereby national affiliated entities operate under a new global parent organisation.

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Kerry McNally, Group Head of Communities at Flutter Entertainment, said: “The IMAS model represents a radical approach to societal transformation through sport and much like our own workplace culture, aims to create a safe, welcoming, and non-judgmental environment for people to achieve their full potential. This strong alignment underpinned our decision to deepen our partnership with IMAS, and we look forward to our colleagues working with them to deliver real global impact.”

Martino Corazza, Co-founder and Director of IMAS, said: “We are incredibly proud to partner with Flutter, an organisation who shares our commitment to make a positive, long-lasting difference in the communities we serve. This partnership is based on people, the best asset both of our organisations have. We are at a crucial stage of our international growth with some incredible projects in South America, Canada and across Europe. The skills and experience of Flutter’s teams will be invaluable in enabling the sustainable growth of the Mixed Ability model.”

This partnership is the latest initiative linked to Flutter’s global sustainability strategy – the Positive Impact Plan. Under its community focused “Do More” pillar, this includes an ambitious target of improving the lives of 10m people by 2030, specifically through the areas of sports, technology, and health and wellbeing.

eSports

Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket

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Oddin.gg is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach. Oddin.gg’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

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Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating Oddin.gg’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with Oddin.gg’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”

 

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The post Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket appeared first on European Gaming Industry News.

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MERKUR UK strike 3-year University project to research next-generation gaming technologies

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MERKUR UK is pioneering the development of the gaming machines of the future following a partnership agreement with the University of Central Lancashire (UCLan).

A group of ten students from the University’s technology department will participate in the three year project entitled ‘The next generation of gaming technology’.

The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.

Sascha Blodau, General Manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.”
He added: “This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”

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MERKUR UK joins an illustrious list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.

The post MERKUR UK strike 3-year University project to research next-generation gaming technologies appeared first on European Gaming Industry News.

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partnerships

FeedConstruct Extends Partnership with ECL Beachtour for Exclusive Streaming and Data Collection Rights

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FeedConstruct is excited to announce the prolongation of its partnership with ECL Beachtour, securing exclusive international streaming and data collection rights for the prestigious beach volleyball tournament series.

Under this renewed partnership, FeedConstruct will provide comprehensive coverage of all five events held in Zurich, St. Gallen, Basel, Luzern, and Bern, ensuring that fans do not miss any of the thrilling matches. The exclusive rights will enable FeedConstruct to deliver high-quality streaming and precise data, offering in-depth insights into the matches.

The Swiss ECL Beachtour, established in 1996, is renowned as the highest national tournament series in beach volleyball in Switzerland and is considered one of the best beach volleyball tournament series worldwide. ECL Beachtour is especially popular among spectators, with an average attendance of 5,000 people per tournament.

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FeedConstruct’s partnership extension with the Swiss ECL Beachtour highlights the company’s dedication to providing fans with exceptional access to premier beach volleyball content. This collaboration is set to bring the excitement and energy of beach volleyball, solidifying FeedConstruct’s position as a top sports streaming and data provider.

The post FeedConstruct Extends Partnership with ECL Beachtour for Exclusive Streaming and Data Collection Rights appeared first on European Gaming Industry News.

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