partnerships
Flutter Entertainment Partners with International Mixed Ability Sports (IMAS)
Flutter Entertainment announced a three-year partnership worth c.£500,000 with International Mixed Ability Sports (IMAS) – the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (IMART) – to help accelerate its scale and impact around the world.
IMAS is a UK-based, not-for-profit organisation which has developed and champions the Mixed Ability model, pioneering social inclusion through sport and education. Mixed Ability encourages those facing obstacles to participation – including people with physical and learning disabilities – to take part in community sports as equals alongside non-disabled participants, without being separated or labelled.
Over the course of the partnership, Flutter’s contribution will go towards achieving IMAS’ strategic targets, which involve growing their presence to within 30 countries worldwide; positively impacting 275,000 Mixed Ability participants; and increasing the amount of Mixed Ability clubs to 225. Flutter will also support IMAS’ transition toward a social franchise model, whereby national affiliated entities operate under a new global parent organisation.
Kerry McNally, Group Head of Communities at Flutter Entertainment, said: “The IMAS model represents a radical approach to societal transformation through sport and much like our own workplace culture, aims to create a safe, welcoming, and non-judgmental environment for people to achieve their full potential. This strong alignment underpinned our decision to deepen our partnership with IMAS, and we look forward to our colleagues working with them to deliver real global impact.”
Martino Corazza, Co-founder and Director of IMAS, said: “We are incredibly proud to partner with Flutter, an organisation who shares our commitment to make a positive, long-lasting difference in the communities we serve. This partnership is based on people, the best asset both of our organisations have. We are at a crucial stage of our international growth with some incredible projects in South America, Canada and across Europe. The skills and experience of Flutter’s teams will be invaluable in enabling the sustainable growth of the Mixed Ability model.”
This partnership is the latest initiative linked to Flutter’s global sustainability strategy – the Positive Impact Plan. Under its community focused “Do More” pillar, this includes an ambitious target of improving the lives of 10m people by 2030, specifically through the areas of sports, technology, and health and wellbeing.
NeoGames S.A subsidiary Pariplay® has gone live with Wizard Games content in the regulated market of Germany, through the country’s leading online lottery operator ZEAL.
A range of feature-rich and innovative slots from Pariplay®’s in-house studio Wizard Games will be made available to German players through the deal, starting with smash-hit flagship title Dragons of the North.
ZEAL is the leading online provider of state-licensed lottery products that operates through its B2C brands LOTTO24 and Tipp24. The company recently also branched out into virtual scratch cards and arcade-style releases via ZEAL Instant Games. ZEAL is renowned for offering users a seamless and personalised experience, with its original lottery products backed by outstanding customer service.
Further titles from the Wizard Games portfolio will be supplied to the operator in the coming months through Pariplay®’s Fusion®, further expanding the range of entertainment available for players in the potential-rich German market.
Pariplay®’s Fusion® offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Through the latest launch with ZEAL, Pariplay® has taken its latest step toward the long-term goal of becoming a leading content supplier worldwide, following a series of important deals to offer content from its Fusion platform.
Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally. ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
Julian Tietz, Managing Director, ZEAL Instant Games, said: “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
The Missouri Valley Conference and U.S. Integrity announced a partnership that will provide MVC with integrity monitoring software that will play a pivotal role in protecting the integrity of their Conference and each member institution’s athletic department.
“The partnership with U.S. Integrity is critical based on the rapidly evolving sports betting landscape. It reflects the commitment of the membership to protect the integrity of all Missouri Valley Conference sports,” MVC Deputy Commissioner Jill Redmond said.
USI will provide integrity monitoring services via its proprietary dashboard to The Missouri Valley Conference. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.
“We are thrilled to partner with The Missouri Valley Conference, as they continue their efforts in being proactive in an evolving integrity and sports wagering space. The team here at USI are thrilled to be working with Jill and the team at MVC. The collaboration and cohesive partnership through USI’s integrity initiatives will provide the best coverage and real time alerts to the Missouri Valley Conference,” Matthew Holt, CEO & co-founder of USI, said.
The Missouri Valley Conference – the nation’s second-oldest NCAA Division I conference – continues to be a leader in college athletics and is one of the nation’s most progressive conferences, celebrating its 117th season in 2023-24. The Valley brand remains very strong, both regionally and nationally, and the great athletic tradition of the Conference remains a compelling force in recruiting student-athletes and in marketing all the MVC programs. League members have worked together to focus on common goals and objectives, placing a high value on league harmony, while continuing to invest in athletic programs to compete at the highest level.
The developer of localised slots for global operators, MGA Games, has entered into a new strategic partnership to integrate its premium productions into Oncasino .es. A deal that strengthens its lead in the Spanish online gaming market.
This collaboration allows both companies to further consolidate their position in the industry. It also offers Onecasino .es players a wide collection of successful slots such as Spanish Celebrities, Chiquito and Chiquito 2 Condemor al rescate, and the popular slots La Mina de Oro, Gnomos Mix, Pasapalabra, Popeye, 777 Caliente, La Taberna or El Habanero among many others.
Javier Lanfranchi, Head of Sales at MGA Games, commented on the partnership: “We are certain that One Casino players will love our offer. We have the right formula to build customer loyalty and increase their presence in Spain: the perfect combination of innovation, quality and service.
The alliance with One Casino has also borne fruit at international level with the launch of MGA Games slots on the operator’s Dutch platform. The Netherlands is a growing market, in which MGA Games has entered strongly, as announced by the company a few days ago.
“In Spain we have a 99% penetration and a 15% market share, and we are also positioning ourselves as a global supplier of reference” – recalled Lanfranchi.
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