Principle Networks has announced a major wireless transformation project with Buzz Bingo, a part of the Buzz Group Ltd.

The new project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.

“Absolutely delighted to share news of this partnership! David Cutts (CTO) is driving an ambitious technology transformation at Buzz Bingo to enhance overall customer experience and we’re super proud to be playing our part in supporting its success,” Principle Networks CEO said.

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“A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team,” David Cutts, Chief Technology Officer at Buzz Bingo, said.

“A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years,” Russell Crowley, Co-founder of Principle Networks, said.

David Haye, former World Heavyweight and Cruiserweight Champion, has become the new brand ambassador of Highbet.

This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career and passion for excellence with Highbet’s state-of-the-art online gaming experience.

David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.

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Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes and surprises that redefine the customer experience.

“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me. The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion. Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans. This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together,” said David Haye, Former Heavyweight & Cruiserweight World Champion.