AFC Wimbledon has become the fifth English league club to take a stand against gambling advertising in football by signing up for The Big Step campaign.
Johnnie Jackson, manager of AFC Wimbledon, said: “If you look at gambling and the damage it causes – the stats around suicides in particular – it’s touched a lot of people and probably more than we realise.
“The fact that so many people voted it through shows just how prevalent the problems around it are and how much people are affected by it, whether it’s themselves or the people around them. The more awareness around gambling you can create, the better.”
Tom Fleming, Communications Manager at Gambling with Lives and The Big Step, said: “We’re thrilled to have the backing of Wimbledon and their owners – the fans. Gambling advertising is unhealthy and unpopular so the Club’s decision is welcome good news, following the sharp rise in high-profile players harmed by gambling. We’re sure that if it were down to the fans of each club, no club would partner with a gambling company.
“Despite young fans being bombarded with relentless gambling adverts while watching their heroes, this year has shown that football is incapable of self-regulating. We still hope the government will take control and end gambling advertising in football, but in the meantime it’s so important that clubs like AFC Wimbledon have taken a stand to protect their fans.”
The announcement comes at a time when gambling’s relationship with football is under increasing scrutiny, following the high-profile cases of players including Ivan Toney, Harry Toffolo, Sandro Tonali and Lucas Paqueta – all are either under investigation or serving a ban for breaking gambling regulations.
Michele Little, Dons Trust Board member, said: “As a club at the heart of our community, we are committed to being a force for good. We took the decision some time ago not to accept gambling advertising or sponsorship as a club. Now with the backing of our owners – the fans – we’re signing up to The Big Step and saying that it’s time to end the harm that gambling advertising in football causes.”
The Big Step campaign is part of Gambling with Lives, a charity set up by families bereaved by gambling-related suicide. A 2023 Office for Health Improvement and Disparities study estimated there are up to 496 suicides related to gambling every year in England alone.
Earlier this year, the Premier League announced it will phase-out front-of-shirt gambling sponsors by the 2026/27 season. But a government whitepaper on gambling reform, published in April, took no action on gambling advertising in football despite a recent study finding that up to 3500 gambling logos were visible during a single televised Premier League game – only 7% were on the front of shirts.
Another study found that fans received 11,000 gambling messages during the opening weekend of the Premier League season in August.
The Club will work in partnership with Gambling with Lives to promote preventative messages and information, as well as provide training and education about the risks of gambling in the community.
Hacksaw Gaming Debuts DraftKings Partnership in New Jersey
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming partners with Novibet for global distribution deal
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
BTG’s ‘Christmas Catch’ Slot Hits Evolution Network December 1
Is there anything more Christmassy than BTG’s Christmas Catch?
The countdown to Christmas has begun, which can mean only one thing: a new festive game from Big Time Gaming. Christmas Catch is high on volatility, even higher on tinsel, and comes stuffed with more goodies than Santa’s sack. This seasonal slot will be hitting the Evolution Network on December 1 like a Christmas pud out of a bazooka.
If all you want for Christmas is a seasonal twist on BTG’s fan favourite Golden Catch slot, then you’ve come to the right place. Christmas Catch takes the magic of the original and transplants it to a winter wonderland on Christmas Eve.
Santa’s hardworking reindeer are putting in overtime this year. With every every spin and reaction, there’s the chance of a Sleigh symbol appearing above reels two to five. Whenever winning symbols are removed, one or more Gift Bonus Prizes may appear. Gift Bonus Prizes are awarded for each Sleigh and can be worth up to 500x the bet, depending on how many symbols are on its reel.
Meanwhile, land three Golden Pudding scatters in the base game to win 10 free spins, with an additional two for every scatter beyond the third. Then it’s take-off for Rudolph and his reindeer pals. The first Sleigh sets off with a 1x Sleigh Multiplier, and with each subsequent Sleigh, the multiplier increases by 1, enhancing your Gifts Bonus Prizes as it goes.
By gathering three or more Scatters during your Free Spins, you’ll be gifted four extra Free Spins. And just like before, for every Scatter beyond the third, you’ll receive an extra two Free Spins, ensuring the festivities continue.
Meanwhile, because this is a Megaways slot, there can be up to 117,649 ways to win on each spin, which could make for some potential big wins this Christmas.
Nik Robinson, BTG CEO, said: “We love this time of year because we have a lot of momentum with our annual Christmas slot, and we have sprinkled as much festive fun as we can onto Christmas Catch. And so, on behalf of everyone at BTG, we’d like to wish all slots fans around the world, health, wealth, happiness and prosperity this Christmas season.”
Nicholas Peters, Chief Business Development Officer for Europe at Evolution said: “Christmas-themed slots are becoming a genre unto themselves, but Christmas Catch must be a contender for the best one ever. This is more than just a seasonal gimmick, it’s a seriously good game with the kind of hugely engaging gameplay we’ve come to expect from BTG.”
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