eSports
BLAST Partners with Visit Denmark
BLAST has partnered Visit Denmark, the Official Tourism Organisation of Denmark, ahead of the upcoming Fall Final (22-26 November) taking place in Copenhagen.
With the BLAST Premier Fall Final set to take place in Copenhagen’s iconic Royal Arena, Visit Denmark has partnered with the Counter-Strike tournament to promote Denmark as a leading destination and esports hub for fans and travellers.
The event will see the world’s best Counter-Strike players descend on Copenhagen, with a global broadcast audience of 154 territories and in 27 different languages set to tune in. The partnership will promote Denmark using a variety of physical and digital platforms alongside content featuring famous Danish Counter-Strike players visiting iconic local landmarks in Lynæs Surfcenter, Fyrkroen, Kronborg.
Denmark has grown to become a world-leader in esports over the last few years. Dansk Industri’s report “Denmark as an esports nation” from August 2023 highlighted this position, describing Denmark as a potential front runner in esports. Denmark esports employs 3000 full-time employees, which is more than the entire Danish film industry. If growth continues, the number will have doubled in 2030.
No other city in the world is hosting as many large-scale esports events as Copenhagen in 2023. Three of the world’s biggest game publishers in Ubisoft, Epic Games and Valve have been working with BLAST to bring three large-scale events to Copenhagen and Denmark in the shape of the BLAST R6 Major (Rainbow Six Siege) in the Forum, the FNCS Global Championships (Fortnite) and the BLAST Premier Fall Final (Counter-Strike 2), both in Royal Arena.
These events bring a huge investment to Denmark. The forecasted economic impact of last year’s BLAST Premier Fall Final to Copenhagen was notable with an overall investment of $8.8million/60,000,000 DKK.
Alexander Lewin, VP of Distribution and Programming for BLAST, said: “Denmark is not only a leading destination for world travellers but it has also positioned itself as a place of choice for esports and gaming fans – 2023 has shown the variety and depth of this offering with three tier one arena events taking place in Copenhagen for fans to attend and enjoy. We are delighted to be teaming up with a leading destination partner in Visit Denmark to support them in promoting this beautiful country to a global audience tuning in for the BLAST Premier Fall Final at Royal Arena.”
Finn ‘karrigan’ Anderson, Danish Counter-Strike player and captain for Faze Clan, said: “Denmark has a special place in my heart for the opportunities and experiences it has given me throughout my life, it’s brilliant to be able to play a role in helping promote the country to the rest of the world so others can experience what a unique place it is. I cherish every moment of being able to compete and entertain a home crowd at Royal Arena and this year’s BLAST Premier Fall Final will be no different.”
Katja Moesgaard, CEO for Visit Denmark, said: “The fact that BLAST has chosen to host so many esports events in Denmark this year is testimony to Denmark’s remarkable position within esports and gaming. It’s also an amazing opportunity to showcase Denmark as an innovative and modern country. The collaboration with BLAST creates a unique platform for us to reach a global audience and spread the word about Denmark. It is our ambition to inspire fans from all over the world to visit the country where some of the biggest Counter-Strike stars – like Finn ‘karrigan’ Andersen – originate from.”
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
eSports
ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH
Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.
Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).
Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.
The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.
“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”
“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”
The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
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