TAPPP, a fast-growing technology and marketing company focused on delivering enhanced sports viewing experiences and flexible payment solutions, has been named to Fast Company’s list of the Most Innovative Companies in the Sports category. The list showcases innovation-driven businesses across multiple industry sectors that are making an outsized impact on their individual companies, their business sectors and society at large.

“TAPPP is thrilled to be recognized by Fast Company as one of the top innovators in the sports sector. Our vision from the start was to help revolutionize the sports viewing experience, supporting a wide range of interactive features, gaming options, data, e-commerce, and real-money wagering,” said Sandy Agarwal, Founder & CEO at TAPPP.

In June 2022, TAPPP launched a first-of-its-kind, interactive gaming application with Major League Rugby and The Rugby Network. TAPPP became the first company to seamlessly integrate a free-to-play gaming application with a real-time sports-wagering product, presented simultaneously on a single-screen alongside a live sports broadcast. The single-screen betting technology made it possible for viewers to access sports betting data in a live broadcast environment and place authenticated bets via approved sportsbooks directly on their viewing device.

“We are committed to making it more fun and engaging for sports fans to watch games in environments and on screens where they are most comfortable. We’ve made big strides over the last twelve months and have even more exciting features on the way, including an e-commerce application that will enable merchants to offer goods and services directly to sports fans and complete transactions in a single-screen environment,” Mr. Agarwal added.

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TAPPP raised $10 million in a Series B funding round, early last year. The round was led by Accomplice, Advantage, and Verance Capital. Several professional sports team owners also invested in the round, including Stephen Pagliuca of the Boston Celtics and Peter Tomozawa of the Vegas Golden Knights and Seattle Sounders.

Major League Rugby (MLR) has announced an exclusive official sports betting data and betting streaming partnership with Genius Sports Group (GSG).

MLR has granted GSG the exclusive rights to capture, manage and distribute the League’s official data with sportsbooks across North America and worldwide.

Through its 24/7 bet monitoring, educational workshops, and model rules and regulations, GSG will help provide MLR with a leading integrity program to help protect the fairness and transparency of its matches.

“We know there is interest in regulated betting on our matches and we have to take proactive measures to safeguard the integrity and transparency of our events. We have the utmost confidence in Genius Sports Group to manage our data and deliver it to their sportsbook partners, further engaging all fans, old and new,” MLR Commissioner George Killebrew said.

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“With former England captain Chris Robshaw and Wallabies legend Adam Ashley-Cooper amongst the confirmed players for the upcoming season, MLR is rapidly establishing itself as a prominent league for rugby fans in North America and globally. Our technology, real-time distribution and leading network of sportsbook partners will help to enhance engagement and connect MLR with new audiences worldwide,” Mark Locke, CEO of Genius Sports Group, said.