Media Troopers reports early gains after Alberta iGaming market launch

Media Troopers said it is seeing early positive results after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

The company said its initial Alberta rollout included supporting marketing campaigns with six partner operators during the first week, resulting in higher engagement across verticals, including increased first-time registrations and depositors. Media Troopers said it is pursuing a “planned, gradual strategic launch” and is in the process of onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its experience in Ontario as a benchmark for the new Alberta market. Citing figures published by iGaming Ontario, the company noted that Ontario total wagers peaked at $82.7 billion and total gaming revenue reached $2.9 billion in the 2024-25 fiscal year, up 32% and 31% year-over-year, respectively.

“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.