Sports Betting
Swifty Global Set to Enter Irish Gambling Market with Innovative Sports Betting Platform
Dear Cashmere Holding Company, also known as Swifty Global (Swifty), is set to enter the Irish gambling market under the domain name swiftysports.ie.
Swifty is a cutting-edge technology firm focused on creating ground-breaking solutions in the sports betting sector. Swifty aims to drive shareholder value through accelerated innovation and enhanced usability of the products the company develops. With licenses spanning several global jurisdictions, Swifty has successfully brought to market a revolutionary suite of offerings. This includes the company’s proprietary swipe betting sports prediction application, as well as its traditional sportsbook and casino gaming platforms.
The company started its gold-standard certification process with Gaming Laboratories International (GLI) for its B2B gaming platform back in October and this was completed and approved in Q4 last year.
Swifty can now announce its first partnership and through it will be able to offer a fully managed service package, akin to a franchise model agreement. Through this venture, it will be able to enter the Irish market, while the Irish gambling licence for this agreement has been approved.
The entry into the Irish market is anticipated no later than the end of Q1 of this year and the company expects a significant increase in profits.
The B2B platform will be offered on a franchise agreement basis and Swifty will also make the platform available as a white-label solution, with the arrangement allowing other gambling companies to procure a license to use Swifty’s platform for their own brands.
Swifty Global CEO James Gibbons said: “For the past two and a half years, Swifty has been dedicated to building its core infrastructure, laying a robust foundation for the business that will serve as the platform for its growth over the next decade. Heading into 2024, the company is encouraged by the demand for its in-house developed infrastructure. This new partnership and expansion into the Irish market is a testament to this demand. With the technological infrastructure now firmly in place, the focus of the company will shift significantly towards international growth and expansion. This renewed focus is geared towards leveraging the established infrastructure to explore new market opportunities, foster innovative partnerships, and ultimately drive the growth and profitability of the company. With a solid base in place, Swifty is well-positioned to capitalise on its investments and drive substantial business growth in the coming year.”
Press Releases
The World Tote Association (WoTA) announces election of a new Board; welcomes new members for 2025-26
10th September 2024 – At the WoTA General meeting, hosted at the recent Asian Racing Conference in Sapporo, Japan, Board members worked collaboratively to establish a dynamic agenda for the organization, focused on multiple key objectives:
- Creating stronger national and global betting pools, especially through commingling, to support the respective horseracing industries
- Expanding pari-mutuel pool betting through additional markets and sporting events content for the additional collective benefit of WoTA operators
- Addressing the challenges of illegal wagering
- Working collectively on diversity and inclusion to further growth within the pool betting sector
Furthermore, WoTA members have elected the new Board who will drive the Association’s activities for the coming two years.
Fundi Sithebe, CEO of 4Racing in South Africa, and Keith Johnson, President of 1/ST TECHNOLOGY group/AmTote have accepted nominations to co-chair the Association. Riko Luiking, General Manager of German Tote, has likewise accepted the role of Treasurer.
Sithebe and Johnson take over from Alex Frost, CEO of the UK Tote Group, and Hans Lord Skarploth, CEO of ATG in Sweden, who have successfully co-chaired the Association since October 2022. During their tenure as Co-Chairs, the board initiated further commingling between members and a new sport pool project.
On taking over as Co-Chairs, Fundi Sithebe and Keith Johnson said: “We are delighted to be taking over as Co-Chairs of the World Tote Association. Over the last five years WoTA has made significant progress in developing the relationship between members and increasing understanding of the role pool betting plays in supporting horseracing around the globe. We thank Alex and Hasse for their excellent stewardship, and the entire WoTA Board for their efforts, and we look forward to working with all stakeholders to further our collective ambitions for the good of horseracing and society as a whole.”
The new WoTA Board will focus on the stated key objectives to ensure WoTA progresses its overall aim to see the growth of pool betting and make an increased contribution to horseracing and has a positive relationship with customers, governments, regulators and society.
WoTA is also proud to welcome the Jockey Club of Turkey and Zeturf Group as full members of the Association.
Members of the WoTA Board for 2025-26:
- Keith Johnson – 1/ST TECHNOLOGY / AmTote (Co-Chair)
- Fundi Sithebe – 4Racing (Co-Chair)
- Alex Frost – UK Tote Group
- Hans Lord Skarplöth – ATG
- Paul Cross – Tabcorp
- Michael Fitzsimons – Hong Kong Jockey Club
- Driss Belghazi – Sorec
- Adrien Billon – Carrus Group
- Andreas Reimblad – Veikkaus
- Simon Leong – Singapore Pools
- Riko Luiking – German Tote (Treasurer)
- Andrew Archibald – United Tote
Biography of the WoTA Co-Chairs for 2025-26:
Fundi Sithebe, Chief Executive Officer of 4Racing
Fundi Sithebe was appointed as the first Chief Executive Officer (CEO) of 4Racing PTY on 1 June 2021. 4Racing is the largest of the three horseracing operators within South Africa, and the company is responsible for horseracing operations, totalisator betting and broadcast operations of horseracing. The business has the largest sports pool offering in South Africa, licensed by the provincial gambling boards. A large part of her responsibilities is to ensure a successful turnaround, stabilising and the growth and sustainability of the horse racing business whilst managing the day-to-day operations, transformation and modernisation of the various business units.
Fundi was previously the Chief Operating Officer (COO) of Airports Company South Africa (ACSA) responsible for daily operations on both aeronautic and non-aeronautic operations.
One of her biggest passions is the inclusivity and growth of female representation in the industries she serves in. She was previously a member of a few non-profit initiatives within the aviation industry (namely, Southern African Women in Aviation and Aerospace (SAWIA), Women in Aviation (W&A) as well as chairperson of Akani Aviation Leadership Initiative South Africa) that aimed to ensure a larger and a sustainable base of females in the aviation industry, and ensuring greater gender representation in the horseracing industry is an important objective for her.
Keith Johnson, President of 1/ST TECHNOLOGY group/AmTote
Keith joined the industry via AmTote in 1989 having just earned a BSBA degree from Auburn University. Embracing the racing & wagering industry that his family had decades of roots in, Keith progressed within AmTote from its operational ground up, gaining extensive industry knowledge and experience within multiple departmental positions including field operations management, hub operations management, regional operations management, sales, and executive leadership positions, ultimately being promoted to President of AmTote in 2016. In 2024, Keith was promoted to President of the broader 1/ST TECHNOLOGY group, which is inclusive of AmTote, PariMAX, Xpressbet, 1/ST BET, and BetMIX business units.
The post The World Tote Association (WoTA) announces election of a new Board; welcomes new members for 2025-26 appeared first on European Gaming Industry News.
Sports Betting
Bet Mentor Earns SiGMA’s Most Innovative Sportsbook Feature Prize
Altenar’s focus on user engagement was rewarded when the Bet Mentor tool was named the Most Innovative Sportsbook Feature 2024 at the SiGMA East Europe Awards in Budapest.
The prestigious awards are held annually to honour groundbreaking advancements that redefine user engagement and enhance the overall sports betting experience.
Altenar’s Bet Mentor tool impressed the judges and Alejandro Cazorla, Diego Salas and Luis Muscat from the sales team were in attendance at the awards ceremony to collect the prize.
Bet Mentor is one of a number of new Altenar sportsbook features released in 2024 and is designed to boost revenue, educate newcomers and empower seasoned bettors. It is particularly useful for players who may be new to sports betting and wish to be guided through their options when placing a bet.
Rather than scour the hundreds of events and markets to try and find a suitable bet, players can use the Bet Mentor tool to input their stake and desired winnings. A selection of betting options are generated based on historical data and the player can choose which one they wish to use, or ask for more options to be curated.
Whether players are taking their first steps into betting or making the switch from casino games, the personalised approach of Bet Mentor empowers new users to create informed bets, fostering confidence and enjoyment.
“We are proud to have won the SiGMA award. We are always striving to design new sportsbook features which will enhance the user experience and help our clients stand out from the competition. Bet Mentor is a new way to introduce inexperienced players to sports betting,” said Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager.
The post Bet Mentor Earns SiGMA’s Most Innovative Sportsbook Feature Prize appeared first on European Gaming Industry News.
Brad Bryant
Mohegan Sun Debuts New Podcast: Sportsbook Live from Mohegan Sun
Mohegan Sun, in partnership with FanDuel, launched its all-new sports betting podcast, Sportsbook Live from Mohegan Sun. The first episode aired live from Mohegan Sun FanDuel Sportsbook on Thursday, Sept. 5, coinciding with the 2024/2025 pro football season kickoff. Hosted by Mike “Mut” Mutnansky and Eytan Shander, the podcast will air every Thursday at 6:00 p.m. through Nov. 7. Mohegan Sun FanDuel Sportsbook’s General Manager, Brad Bryant, will be featured on the podcast weekly, adding further game analysis, expert picks and general sports talk in addition to detailing special events coming up in the Sportsbook!
Fans who missed the live premiere can catch the episode on all major podcast platforms, including Spotify, Apple and Amazon Music, or watch the live-streamed sessions on YouTube. Each episode will also be available for replay on mohegansun.com/sportsbooklive. Reservations can be made through UrVenue for those interested in experiencing the live recording in person.
The 11,000-square-foot Mohegan Sun FanDuel Sportsbook opened in the winter of 2022 and has always been a hub of sports excitement. Brad Bryant became a regular on Mut Mutnansky’s weekly Boston sports radio show, providing picks, banter and betting advice on the weekend’s biggest games across college and pro football. Reunited with Mut and joined by Philadelphia sports media veteran Eytan Shander, Bryant continues to deliver in-depth analysis and predictions for the weekend’s biggest games across college and pro football.
On the premier episode aired on Thursday evening, the trio of Mutnansky, Shander and Bryant discussed the big games taking place across the football weekend into the Monday night pro-football game.
“It was a thrill to join Mut and Eytan for the premiere of this all-new weekly sports podcast live from Mohegan Sun. Each week, we will continue to deliver real-time analysis, make predictions, and showcase the incredible game-day experience at Mohegan Sun FanDuel Sportsbook. I’m excited to continue bringing fans this exciting content every week,” said Brad Bryant, General Manager of Mohegan Sun FanDuel Sportsbook.
Produced in partnership with OddsShopper, Sportsbook Live from Mohegan Sun will also cover the MLB playoff stretch, the NBA and other major sports. With a 6:00 to 7:00 p.m. live schedule through Nov. 7, the live podcast leads into the big pro football games each Thursday night, viewable on the largest continuous video wall on the East Coast inside the Mohegan Sun FanDuel Sportsbook. The sportsbook also features 225+ seats, a mezzanine level with a private bar, a Race Book, 33 betting kiosks available 24/7, six cashier windows, a winning dining menu and much more.
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