partnerships
SPOTLIGHT SPORTS GROUP PARTNERS WITH BOYLESPORTS TO DELIVER CHELTENHAM FESTIVAL CONTENT HUB
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has announced that it has partnered with leading bookmaker, BoyleSports, to deliver a custom-built Cheltenham Festival Content Hub.
The ‘Destination Cheltenham’ Content Hub will boast key features that have proven highly successful in previous iterations, ensuring an immersive experience for users. Live odds, add-to-betslip functionality, exclusive editorial and video content and exclusive offers for Cheltenham Hub users, with dual promotional messages strategically designed for UK and Irish audiences will all be featured.
This Content Hub will include bespoke content aimed at new and experienced racing customers, including Racing Post’s revolutionary Smart View racecard innovation that has been designed to simplify the traditional racecard to help attract a new, younger audience to racing.
BoyleSports will leverage its team of esteemed brand ambassadors, including exclusive content from Robbie Power leading up to and throughout the festival.
Discussing the partnership, Spotlight Sports Group’s Head of B2B Sales, Daniel Smith said: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ Content Hub build with BoyleSports to help them engage with customers in the run-up to the festival. We know from previous festivals that our Hubs increase key retention and betting metrics and we’re expecting no different this time around with the quality of content being offered from both partners.”
Aimee Prendergast, Director of Marketing, BoyleSports, added: “We’re delighted to be working with SSG on our integrated ‘Destination Cheltenham’ Content Hub for the next 8 weeks, to provide premium racing content to our customers, guiding them with their racing bets on the run-up to and over the Cheltenham Festival.”
Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.
NetGaming, a rapidly growing online casino content provider, today announced an iGaming partnership with Caesars Entertainment that will bring NetGaming’s portfolio of unique game content to Caesars’ online casino platforms, enhancing the entertainment experience for its players. Through this partnership, Caesars will integrate a wide range of NetGaming’s high-performing titles onto its iGaming platforms, including popular games such as Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels.
The partnership underscores both companies’ commitment to delivering premium, engaging content to players in North America.
“We are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,” said Pallavi Deshmukh, CEO of NetGaming. “This agreement represents a significant milestone for NetGaming, as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.”
“NetGaming offers an impressive variety of titles that we believe will resonate well with our players,” said Matt Sunderland, Senior Vice President, and Chief iGaming Officer at Caesars Digital. “We’re committed to putting our players first and integrations like these add to our ambitions of offering them an elevated online casino experience they can’t find anywhere else.”
Caesars’ integration of NetGaming’s distinctive gaming titles, will provide its players with an even more diverse and immersive gaming experience across its iGaming platforms. The collaboration between NetGaming and Caesars is expected to go live in H2 2025, with additional game releases planned for the future.
ODDSworks has announced that an agreement has been finalized to bring RAW iGaming’s most popular casino-proven games to ODDSworks’ customers via the BETguard Remote Game Server in North America.
With four other games from RAW iGaming, ODDSworks will showcase Joker & The Thief, the North American debut of RAW’s patent-pending “SuperSlice” technology. RAW is building a library around this exciting game mechanic along with other high-performing patent-pending mechanics such as SuperSymbols and SuperTracks.
Tom Wood, CEO of RAW iGaming, said: “Our collaboration with ODDSworks is an important milestone for RAW iGaming, as it creates a gateway to the North American market for our unique, innovative games. We are very excited to deliver our games to ODDSworks’ customers and their players.”
RAW develops innovative, easy-to-understand and boundary-pushing games. RAW’s games will soon be launched in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Mexico.
ODDSworks CEO Shridar Joshi said: “There is a tremendous amount of potential in the market waiting to be capitalized on, and we expect to partner with other amazing companies like RAW iGaming moving into the future. ODDSworks is well-positioned to be the go-to place for special, unique online games.”
The ODDSworks game library consists of a versatile range of proprietary and third-party titles, each featuring a unique and engaging theme enhanced with stellar graphics, sounds, and features.
Many of these games have already had successful runs in US land-based and European online markets.
Galaxsys, a leading provider of innovative gaming solutions, is excited to announce its strategic partnership with Betika, one of Africa’s premier sports betting platforms. This collaboration will allow Galaxsys to provide its rich portfolio of high-quality games to Betika, which boasts a large player base across multiple African markets including Kenya, Ghana, DRC and Tanzania, and has been a prominent operator since 2016.
Thanks to this exciting partnership, players in these key markets will gain access to over 30 engaging titles, including popular games such as Crash, Rocketon, Crasher, Cash Show, Starlight. This diverse portfolio blends skill-based and fast-paced games, offering a unique experience on Betika’s well-established and continually growing platform.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, expressed her enthusiasm about the collaboration: “We’re thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region, we’ve been eager to connect with. Betika’s impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together, we’re set to bring our innovative content to a broader audience and create something special for gamers across the continent.”
Betika’s Chief Product Officer, Peter Stagles also shared his satisfaction following the signing, stating, “Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering exceptional experiences to our players. We are eager to bring these exciting new titles to our audience across Africa and look forward to a successful collaboration that will set new standards in the gaming industry.”
This partnership marks a pivotal moment for Galaxsys as it aligns with the company’s strategy to reach new audiences and soar to new heights in the African market. With Betika’s extensive experience and strong market position, both companies are poised for a successful journey ahead.
The post Galaxsys Expands Its Presence in Africa by Partnering with Betika appeared first on European Gaming Industry News.
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