BETBY enhances partnership portfolio through NuxGame agreement

BETBY, the innovative sportsbook supplier, has added to its roster of partners after agreeing a deal with iGaming provider, NuxGame.

NuxGame customers will be able to utilise BETBY’s cutting-edge sportsbook solution, which has proven to be incredibly popular in markets across the globe in both emerging and mature jurisdictions.

In addition to this, it will also supply its impressive esports offering courtesy of the popular Betby.Games range, which includes highly recognisable video game products as well as in-house competitions. Through this partnership, NuxGame effectively broadens its geographic influence, covers a wider array of sports events, and establishes a stronger presence in the esports betting landscape, ensuring a comprehensive and diverse igaming experience for its customers.

NuxGame becomes the latest brand to integrate BETBY’s sportsbook and esports products, which have been proven to drive a more engaging experience across traditional sports and esports betting for its customers.

This agreement will see improved betting experiences for NuxGame’s customers thank to BETBY’s high volume of wagering opportunities which boasts over 700,000 competitions.

NuxGame is a leading betting and gaming software provider that supplies innovative online gaming and sports betting solutions to clients in regulated markets across the globe since 2018.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Partnering with forward-looking brands excites us a great deal as we continue to improve our offering by tapping into further innovation which will benefit both BETBY and our partners. Integrating with NuxGame will only enhance our products and will certainly give NuxGame’s customers next-level betting opportunities.”

Bar Konson, Head of Sales and Business Development at NuxGame, said: “We are thrilled with the opportunity to collaborate with BETBY, with the company’s products and platform renowned for its vast array of markets and content for its partners. We have no doubt this integration with BETBY will perform incredibly well and increase engagement, we anticipate this being a fruitful new partnership.”