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Better Collective Announces Admission of its Shares on Nasdaq Copenhagen



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Better Collective A/S has published an exemption document (the Exemption Document) in the form of a summary in connection with the admission of the Company’s shares to trading and official listing on Nasdaq Copenhagen in addition to the current listing on Nasdaq Stockholm (the Dual Listing). The publication of the Exemption Document provides an exemption from the obligation to publish a prospectus pursuant to Article 1(5)(j) of Regulation (EU) 2017/1129 (the Prospectus Regulation), due to the Company’s existing listing status. The Exemption Document is not a “prospectus” (as defined in the Prospectus Regulation) and it has not been approved by any regulatory authority in any jurisdiction. No offering of shares will be carried out in connection with the Dual Listing and the contemplated Dual Listing will not change the total number of shares outstanding in the Company.

The Exemption Document is available on the Company’s website, together with certain other documents, including such documents which have been incorporated by reference in the Exemption Document. Additionally, the Company has published a general description of the main differences between the Swedish and Danish corporate governance recommendations which is available on the Company’s website.

The Exemption Document does not, and does not purport to, contain all material information about the Company, and it does not contain an exhaustive description or list of the risks associated with the Company, the Company’s industry and business and the Dual Listing. The Exemption Document has been prepared to meet the requirements for the contents of such a document as set out in the Prospectus Regulation. Reference is further made to the section “Warnings” in the Exemption Document.


Nasdaq Approval and First Day of Trading

Nasdaq Copenhagen has conditionally approved Better Collective’s admission of its shares to trading and official listing on the regulated market Nasdaq Copenhagen, subject to the publication of this Exemption Document and the description of the main differences between the Swedish and Danish corporate governance recommendations.

As these conditions are now satisfied, the first day of trading of the Company’s shares on Nasdaq Copenhagen is expected to be 17 November 2023. The shares of the Company to be listed on Nasdaq Copenhagen will be traded in the ISIN code DK0060952240 and the ticker symbol for the Company’s shares on Nasdaq Copenhagen will be BETCO DKK. As the Dual Listing does not include any offer of shares or rights in the Company, shares of the Company can only be traded on Nasdaq Copenhagen when existing shareholders of Better Collective have transferred and exchanged their shares from Nasdaq Stockholm to Nasdaq Copenhagen.

The Company’s shares listed on Nasdaq Copenhagen will be listed and traded in DKK. The shares listed on Nasdaq Stockholm will remain listed and traded in SEK.

Jesper Søgaard, Co-founder & CEO at Better Collective, said: “I am very pleased that our application to dual list the shares in Better Collective on Nasdaq Copenhagen has now been approved. Since the announcement of our intention to dual list, we have received a lot of positive comments both from the investor side and group stakeholders more broadly, and I cannot wait to welcome more Danish investors onboard our vision to become the leading digital sports media group.”


Technical Transfer and Exchange from Nasdaq Stockholm to Nasdaq Copenhagen

Existing shareholders in Better Collective can request their respective custodian banks that the shareholder’s shares be transferred from the omnibus account in Euronext Securities Copenhagen held by Euroclear Sweden to the shareholder’s own account with Euronext Securities Copenhagen. Following the completion of such transfer and exchange, the shareholder will own shares in Better Collective that are tradeable on Nasdaq Copenhagen.

Better Collective has made available an application form for the transfer of shares from Nasdaq Stockholm to Nasdaq Copenhagen to its shareholders on the Company’s website. The application form can be completed and sent to the shareholder’s custodian bank.

Any costs charged by Euroclear Sweden in relation to the transfer and exchange will be paid by Better Collective, provided that the transfer and exchange is completed no later than on 15 December 2023. Shareholders shall consequently only pay any costs charged by their own custodian bank for the transfer and exchange.

Liquidity Provider


The Company has appointed Nordea Bank Abp as liquidity provider for the shares in the Company which will be listed on Nasdaq Copenhagen to ensure sufficient liquidity in the shares. Nordea will own a certain volume of Better Collective shares and its role is to facilitate trading in the Danish Better Collective shares by quoting prices, within a range considered acceptable, on either the buy or sell side in the market.

Background for the Dual Listing

On 28 September 2023, the Company announced its intention to dual list its shares on Nasdaq Copenhagen. The Company considers the Dual Listing a natural next step for the Company being founded and incorporated in Denmark and the Dual Listing is expected to further promote visibility in terms of employer branding as well as brand awareness.


Danske Bank and Nordea have acted as Financial Advisers and Joint Global Coordinators on the Dual Listing. Bech-Bruun together with Setterwalls have acted as legal advisers to the Company and Plesner has acted as legal adviser to the Joint Global Coordinators.


Compliance Updates

Spillemyndigheden Issues DKK100,000 in Fines for Illegal Games Advertising



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Denmark’s gambling regulator, Spillemyndigheden, has issued fines totalling DKK100,000 for an individual found to be advertising illegal games across two websites.

The games in question were being offered by operators without a licence in Denmark. Neither the identity of the websites nor the individual were disclosed by Spillemyndigheden.

The regulator said the two websites linked to sites where users could gamble, even if they were registered with ROFUS, the national self-exclusion programme in Denmark. Only sites that do not hold a licence allow users registered with ROFUS to gamble.


Spillemyndigheden added that it is an offence to promote websites and operators without a licence. The regulator reported the individual to the police, which in turn ruled they had broken the law.

This led to the issuing of two fines of DKK50,000 – one for each website. This left the total fine at DKK100,000. The total was recommended by Spillemyndigheden.

The case marks the first occasion where fines have been issued for promoting how players can gamble even after registering with ROFUS.

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Norsk Tipping Appoints Tonje Sagstuen as Permanent CEO



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Norsk Tipping has announced that Tonje Sagstuen will assume the role of CEO on a permanent basis, having previously been the Acting CEO since September.

Sagstuen replaced previous CEO Thor Gjermund Eriksen on September 1, who announced his intention to leave the role less than a year after joining.

Former assistant professor Sagstuen has been part of the state-owned gambling monopoly’s senior management team since 2014 and served as deputy CEO since 2018.


Additionally, she worked as director of Norsk Tipping’s responsibility, society and communication department.

“Today I am pleased to present Tonje Sagstuen as the new CEO of Norsk Tipping,” said board chair Sylvia Brustad.

“With her, Norsk Tipping is getting a skilled and experienced manager who knows the company and its employees very well.

“The board has appreciated the work Sagstuen has done as acting managing director, and is pleased that she has accepted the position on a permanent basis. We are convinced that Sagstuen is the right person to lead Norsk Tipping going forward,” Brustad added.

“I am grateful for the trust the board shows in me, and humbled by the responsibility I have been given,” said Sagstuen.


“Norsk Tipping is a large company that plays an important role for the whole of Norway, and I look forward to leading the work on our important social mission further.”

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Paf and Tallink Grupp sign new multi-year agreement



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The Nordic gaming company Paf has signed a new multi-year cooperation agreement with the shipping company Tallink Grupp. The agreement marks the extension of a successful partnership, where Paf will continue to provide gaming entertainment onboard the company’s vessels.

“We are pleased to continue our long-standing history with Tallink Grupp. This partnership is an important step towards further improving the entertainment experience for our customers,” says Lasse Danielsson, Chief Operating Officer Land & Ship.

Tallink Grupp operates several passenger ships in the Northern Baltic Sea region under the Tallink and Silja Line brands.

Renewed gaming experience

Paf will renew and modernise the entertainment onboard Tallink Grupp’s ships, which operate under the Silja Line brand between Sweden, Åland and Finland. The upgrade includes new coinless machines, integrated with screens that further enhance the gaming experience.


“We will implement our ‘Customer Journey’ concept, which will be an important factor in improving the interaction with our players. The concept not only strengthens the gaming experience but also our communication about responsible gaming,” says Christian Lundell, Key Account Manager at Paf.

In addition, Paf will review the possibility of expanding the gaming experience with specific amusement games designed for adults.

Improved responsible gaming onboard

Paf has previously implemented updates that have improved responsible gaming onboard Tallink’s ships operating to and from Estonia. On these vessels, passengers are required to identify themselves with their boarding cards to be able to play on a slot machine.

“Through our cooperation with Paf, we have successfully achieved a higher standard for the gaming activities onboard. We especially value Paf’s work on responsible gaming and the improvements implemented on our Estonian-flagged ships. Our goal is to improve responsible gaming onboard all our ships together with Paf in the coming years,” says Kairi Maidla, Group Entertainment Director at Tallink Grupp.

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