Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain. 

The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.

Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions. 

The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.

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Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”

Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”

The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.

The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”

Mumbai gamers Rehan Siddique and Vipul Dalvi were the two lucky attendees who took home premium gaming rigs from CyberPowerPC, a global leader in custom gaming computers that debuted in the Indian market earlier this year.

Competing against over 500 participants at GamingCon 2024, one of India’s biggest gaming festivals, both gamers won the state-of-the-art CyberPowerPCs, valued at over INR 1 lakh each for free.

The giveaway, held during the two-day gaming festival at the Bombay Exhibition Centre, was another initiative by CyberPowerPC India to contribute to the growth of PC gaming in the country and showcase the power of customised gaming PCs.

Participants completed a series of challenges, starting with a fun activity, followed by exploring CyberPowerPC’s innovative EZPC tool and wrapping up with games like Just Dance and Beat Saber VR.

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On Day 1, Rehan, a first-year game design student from Mumbai, emerged as the winner of the Xtreme Arctic 500 Gaming PC. Being a passionate PC gamer, Rehan enjoys playing titles such as VALORANT, Grand Theft Auto (GTA), and Red Dead Redemption, which complement his growing expertise in game design.

“Winning CyberPowerPC India’s Xtreme Arctic 500 Gaming PC was an unbelievable experience. I still can’t believe I won and it was the highlight of the entire event for me. Red Dead Redemption 2 will be the first game I play on this amazing PC,” said Rehan Siddique.

Day 2 saw Vipul, a BMC employee, claim the Xtreme 500 Gaming PC. An equally dedicated gaming enthusiast, Vipul’s favorite games also includes VALORANT, alongside EAFC, and Formula One, showcasing his love for both competitive and simulation-based gaming experiences.

“The whole experience was amazing, and I am still in shock that I won a gaming PC. The atmosphere at the event was top-notch, and now I can finally play EAFC 25, which has always been my dream game,” shared Vipul Dalvi.

Attendees also explored CyberPowerPC India’s innovative website at its booth, learning how easy it is to design a custom PC using the Configurator.

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They also tried the EZPC module, which allows gamers to quickly build or select their ideal PC in just 30 seconds based on over 25 popular games, including Counter-Strike 2, VALORANT, Elden Ring, GTA V, League of Legends, and Fortnite.

Sharing his thoughts, Vishal Parekh, Chief Operating Officer, CyberPowerPC India stated, “We were thrilled to witness the excitement and engagement of the crowd for our giveaway at GamingCon 2024. It was encouraging to see the growing interest in PC gaming as attendees were eager to try out our configurator, live FPS, and the EZPC tool, all designed to help gamers easily customize their perfect gaming rigs. Congratulations to both Rehan and Vipul, who will now have the opportunity to fully immerse themselves in the world of PC gaming with their new high-performance systems. This initiative aligns with our mission to inspire and support gamers by providing access to cutting-edge technology, thereby contributing to the growth of India’s burgeoning PC gaming community.”

Alongside the customised rigs, CyberPowerPC India also rewarded approximately 300 participants with branded merchandise, including t-shirts, caps, mousepads, and sling bags, for completing fun tasks at their booth over the course of the event.

The recently released ‘Indian Gamer Behaviour and Market Insights’ report by Niko Partners shows that 77.3% of PC gamers in India spent more on games in Q1 2024 than the previous year, outpacing mobile and console gaming.

Additionally, Steam reported a 150% increase in new users in India from 2019 to 2024, highlighting the growing interest in PC gaming.

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Staying true to its commitment, CyberPowerPC delivered on its promise of giving away two premium gaming PCs absolutely free at GamingCon 2024.

This initiative highlights their dedication to supporting India’s growing PC gaming community and introducing gamers to the potential of custom-built rigs.

Kambi Group plc (“Kambi”) has during the period 27 November to 3 December 2024 (the “Buyback Period”) repurchased a total of 50,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary B shares at a volume-weighted average price of 103.71 SEK. From the beginning of the Programme, which started on 6 November, until and including 3 December 2024, Kambi has repurchased a total of 204,000 ordinary B shares at a volume-weighted average price of 107.08 SEK per share.

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 3 December 2024, Kambi’s holding of its own shares amounted to 204,000 and the total number of issued shares in Kambi is 29,903,619 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €12.0 million.

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