Press Releases
MiFinity Launches New API Documentation Platform for An Enhanced Integration Experience

MiFinity, a global leader in digital payments, has launched its latest innovation, an API Documentation platform designed to simplify the integration experience for its merchant partners. This platform marks a significant step in reinforcing MiFinity’s commitment to providing flexible solutions and giving merchants greater control over the integration process.
The new API Documentation platform offers a multitude of benefits to MiFinity’s merchant partners, including:
Access to MiFinity’s Sandbox: Developers can now test the API in various coding languages within MiFinity’s sandbox (demo environment), providing a robust platform for performing API calls and testing the integration before going live.
Enhanced Control and Flexibility: Development teams have more control and flexibility over their integration with MiFinity, enabling them to tailor the process to their specific needs and requirements.
Faster Onboarding: The new platform accelerates the onboarding process, facilitating quicker integration with MiFinity’s payment solutions, and ultimately saving time and resources for merchants’ teams.
Industry-Leading: MiFinity’s API Documentation exceeds industry standards and best practices, providing high-quality API Documentation and simplifying the integration process for its merchants’ development teams.
In addition to these benefits, the platform includes an intuitive knowledge bank providing development teams with a theoretical overview of the MiFinity API Documentation, including all the information needed for seamless onboarding and troubleshooting. This best-in-class self-service functionality further enhances the flexibility of onboarding MiFinity’s payment services.
Paul Kavanagh, CEO of MiFinity, emphasised the significance of this development, stating, “Our new API Documentation platform reiterates MiFinity’s commitment to providing merchants with flexibility so they can assess and onboard MiFinity’s payment solutions in a way that suits them, quickly, and giving them more control over the integration process. We understand that our merchant partners require high-quality API Documentation, and this platform delivers precisely that.”
Moreover, MiFinity continues to prioritise merchant support, offering dedicated support channels via open messaging platforms to ensure that merchants can access assistance quickly in a manner that best suits their teams.
The launch of this API documentation platform represents MiFinity’s ongoing dedication to enhancing the merchant experience and strengthening its position as a leader in the digital payments and PayTech industry.
See how the API platform can accelerate your integration with MiFinity: https://mifinity.readme.io/
Affiliate Industry
2rbo Affiliates Shortlisted for Best Newcomer at iGB Affiliate Awards 2024

2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
CEO of Hacksaw Gaming
Hacksaw Gaming Debuts DraftKings Partnership in New Jersey

The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
Latin America
ESA Gaming partners with Novibet for global distribution deal

ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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