Press Releases
80% Bets Made Mobile: SOFTSWISS Sportsbook Q3’23 Overview
In Q3’23, the SOFTSWISS Sportsbook saw a remarkable 37% higher average bet on League of Legends compared to football – the sports betting platform team shares valuable insights.
In terms of statistics, traditional top 5 sports by the number of bets did not bring any surprises:
- Football
- Tennis
- Basketball
- Table tennis
- Baseball
Counter-Strike continues to hold its ground in the top 10 most popular disciplines by bets, keeping its leadership among cybersports. Another cyber leader, League of Legends, outshines football with a 37% higher average bet. In addition, Dota 2 has become the most profitable among all betting categories. These facts underline the hidden potential of focusing on esports, particularly in light of seasonality. Notably, in Q3, there were more tournaments across various esports than in Q2, positioning cybersports as a potential lifesaver during the low season of traditional summer sports.
Compared to Q3 2022, this year’s Q3 has witnessed a notable uprise in the number of bets, turnover and GGR towards mobile devices. Precisely, 80% of bets were placed via mobile, marking a substantial increase from 65% recorded in the previous year. The growing trend of players opting for mobile phones for betting underscores a strategic shift driven by the inherent convenience these devices offer, especially in live betting scenarios.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “In contrast to the third quarter of the previous year, we note a gradual increase in the share of combo bets. It is a favourable sign for operators, given that the likelihood of winning a combo bet is lower than that of a single one.
Overall, I am delighted to mark our sustained growth from quarter to quarter. When we compare our performance with the corresponding period last year, we see an extraordinary increase of 438% in the number of bets and that our GGR has surged by an astounding 523%. These remarkable results are a testament to the dedication, professionalism, and unwavering commitment to innovation demonstrated by my colleagues at the SOFTSWISS Sportsbook and other product teams. I extend my heartfelt gratitude to them for their outstanding contributions.”
In the previous month, the SOFTSWISS Sportsbook made a huge step towards new regulated markets, obtaining vital GLI-33 certification. The team representatives will be happy to meet you at Stand 2129 during SiGMA Europe in Malta on 14-16 November.
About SOFTSWISS
SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, Affilka (affiliate platform), the Sportsbook Software and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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