Scientific Games continues the company’s commitment to global responsible gaming education through the National Council on Problem Gambling’s annual “Gift Responsibly” holiday campaign. The 2023 holiday season marks the sixth straight year Scientific Games has participated in the campaign, advocating that lottery games are not child’s play.
Scientific Games joins lotteries around the world in the “Gift Responsibly” campaign to help raise awareness about the risks of gifting lottery games to minors during the holiday season.
“By taking part in the Gift Responsibly Campaign, Scientific Games supports our mission to reduce youth problem gambling,” said Keith Whyte, NCPG Executive Director. “Lottery games should never be given to minors, during the holidays or at any other time. Childhood exposure to lottery products can lead to lifelong problems, and youth problem gambling is a public health issue.”
Scientific Games’ Healthy Play program offers lotteries a robust set of science-based tools and best practices to help them educate their players about all aspects of lottery, including knowledge of the appropriate age to purchase and play lottery games. The company’s Responsible Gaming Study and toolkit provides actionable insights including research-backed messaging, mechanisms and practices to increase lottery literacy and healthy play levels, and ways to measure the impact of these efforts.
“The NCPG’s Gift Responsibly Campaign and Scientific Games’ Healthy Play program share a common goal: to spread knowledge and promote responsible lottery participation,” said Carla Schaefer, VP of Responsible Gaming for Scientific Games. “Increasing lottery literacy gives players the knowledge they need to play responsibly and keep lottery games out of minors’ hands.”
Scientific Games is one of the first lottery suppliers to achieve global certification as a Responsible Gaming Supplier from the World Lottery Association. The company’s Healthy Play program received a 2023 Communitas Award for Excellence in Corporate Social Responsibly.
With global operations spanning five continents, Scientific Games is the world’s largest creator, producer and manager of lottery instant games and a global leader in lottery and sports betting technology systems, digital lottery games, mobile apps, and player loyalty programs.
SGC Wraps NCPG’s “Gift Responsibly” Holiday Campaign into its Lottery “Healthy Play” Initiative
Scientific Games Corporation (SGC) announced that its Lottery Group continues to lead the way in responsible gaming initiatives for the fourth consecutive year to participate in the National Council on Problem Gambling’s (NCPG) annual “Gift Responsibly” holiday campaign. The company has wrapped the initiative into its ongoing “Healthy Play” responsible gaming program, which provides lotteries with innovative products and tools promoting Have Fun. Do Good. Play Healthy.
SGC joins US and Canadian lotteries as well as a number of lotteries in Europe and Australasia in support of the NCPG’s 2021 “Gift Responsibly” campaign to raise awareness about the risks of gifting lottery games to underage players during the holiday season.
“Scientific Games is a global leader in the gaming and lottery industries, and one of the first companies to be certified by the World Lottery Association as a responsible gaming supplier. They are a valued NCPG member that is once again participating in the Gift Responsibly Campaign. We thank Scientific Games for helping to spread the message that adults should avoid giving lottery tickets to children during the December holiday season,” Keith Whyte, Executive Director of NCPG, said.
SGC integrated its efforts for NCPG’s 2021 holiday campaign into the company’s Healthy Play responsible gaming program.
“The NCPG’s ‘Gift Responsibly’ campaign is perfectly aligned with the goals of our Healthy Play program. Our creative and communications teams have developed holiday Healthy Play trade ads featuring the Gift Responsibly visuals, as well as social media, website and internal communications tools to help share the important message that lottery games are not child’s play and should not be gifted during the holiday season or ever,” Carla Schaefer, VP of Responsible Gaming for Scientific Games Lottery, said.
The goal of SGC’s Healthy Play program is to help lotteries educate their players, establish trust and increase lottery literacy by providing the tools and best practices that enable lotteries to market and sell their products in healthy and responsible ways. The company recently rolled out its Healthy Play Guide, a digital magazine available to lotteries, and will launch a Healthy Play website accessible by players through a QR code and customizable for individual lotteries.
Scientific Games Supports AGA “Responsible Gaming Education Week”
Scientific Games Corporation is recognizing the American Gaming Association’s Responsible Gaming Education Week (RGEW) September 19-25, 2021 to demonstrate the global Company’s commitment to responsible gaming across its business.
“While our support of responsible gaming is year round, we are excited to rally our employees and support our customers during this important week that serves as a reminder that Scientific Games is dedicated to responsible gaming programs and promoting transparency and lottery literacy,” Carla Schaefer, VP of Responsible Gaming for the Lottery Group at Scientific Games, said.
One of Scientific Games’ showcase programs is Healthy Play, developed by the Lottery Group to provide tools and education promoting Have Fun. Do Good. Play Healthy. During RGEW the Company will launch its new digital publication for lottery customers that provides an overview of SG’s Healthy Play program and tools. In addition, as part of RGEW 2021 activities, the Lottery Group will announce its new Healthy Play employee training program in multiple languages to promote lottery literacy to its workforce in a number of countries.
Another key responsible gaming highlight comes from SG Systems’ Pre-Commitment software. The system provides players a tool to personalize a gaming budget and make informed decisions at the casino. Pre-Commitment delivers enrolled patrons an on-demand view of time played and spent by day, week, month, and year. Players also receive automatic notifications at the EGM when approaching their set budget. Pre-Commitment is currently installed in 60+ casinos located in Australia, Canada, New Zealand, and the US.
“Social responsibility, integrity and transparency are cornerstones of Scientific Games, and we are extremely proud to continue our support and stand with the gaming and lottery industry to promote responsible gaming education and responsible play. We urge everyone to keep responsible play and education top of mind,” Tracy Skenadore, VP of Corporate Social Responsibility at Scientific Games, said.
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