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Gen.G Unveils NBA 2K League Team Name and Logo at the Asia-Pacific Invitational in Seoul, South Korea

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  • New NBA 2K League Team to go by the Gen.G Tigers of Shanghai
  • Seven players from Gen.G’s Shanghai Invitational invited to the APAC Invitational

Global esports organization Gen.G today unveiled the team name, logo and social media channels for its new NBA 2K League squad, the Gen.G Tigers of Shanghai. The announcement was made today in Seoul, South Korea by Gen.G CEO Chris Park at the NBA 2K League APAC Invitational at Nexon Arena — the league’s second international qualifying event in the Asia-Pacific region.

In September, the NBA 2K League and Gen.G announced that the Tigers of Shanghai will be joining the league for the 2020 season, becoming the league’s first team outside of North America. The launch signified the first step in Gen.G’s long-term effort to help the NBA 2K League develop a stronger presence globally, with an emphasis on Asia and China in particular. Gen.G’s new franchise logo depicts a crouching tiger donning the organization’s signature black-and-gold colors, an attack-oriented symbol familiar to Gen.G’s international #TigerNation fan base.

“We are thrilled to introduce the Gen.G Tigers of Shanghai, the latest addition to Gen.G’s #TigerNation,” said Chris Park, CEO of Gen.G. “The 2020 season will be historic for both Gen.G and the NBA 2K League’s bright future in Asia.”

Gen.G and the NBA 2K League have already collaborated to grow the league’s international player pool and fanbase. Gen.G recently hosted the Shanghai Invitational, its first-ever Pro-Am tournament in China featuring 20 of the best Chinese NBA 2K players. Seven players from that group were invited to the APAC Invitational, where NBA 2K League personnel will be in attendance to identify players who will become eligible for the 2020 NBA 2K League Draft.

As part of its continued effort to engage with a growing worldwide fan base, the NBA 2K League this week launched the league’s official Weibo channel in China, where NBA 2K League fans in China can follow along for the latest news, updates and content.

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Further underscoring the appetite for the game on a global scale, the NBA 2K League will host the NBA 2K League Global Invitation Match, a series of exhibition matches featuring APAC Invitational players and 2019 NBA 2K League Finals MVP Michael “BearDaBeast” Key (T-Wolves Gaming) playing against top representatives from NBA2K Online 2 (a free-to-play online game published in China), including National League Champion “Shy.” The games will be live-streamed in China on Tencent’s Penguin Esports, Douyu (a Gen.G streaming partner) and Huya.

In addition to NBA 2K players from China, the APAC Invitational showcases top talent from Australia, New Zealand, the Philippines and South Korea competing over two days of gameplay, including scrimmages and a tournament, and participating in interviews with league representatives. The tournament on Jan. 21 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels and in China on Tencent’s Penguin Esports, Douyu and Huya.

Committed to the growth and global expansion of the NBA 2K League, Gen.G will build on the success of the Shanghai Invitational to identify top talent across Asia in the near future and contribute to the development of the NBA 2K League.

 

 

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AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics

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In a bid to provide authentic data and unparalleled insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’, India’s first-ever premium analytics dashboard.

This first-of-its-kind powerful tool offers real-time data and analytics to help users, brands and other stakeholders make informed decisions and stay ahead in the esports landscape of the country.

AFK Gaming Insights features three core analytics modules:
Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.

User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviours of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.

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Expressing his enthusiasm on the beta launch of AFK Gaming Insights, Nishant Patel, Co-founder and CEO of AFK Gaming stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision making, key stakeholders in the Indian gaming, esports and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”

According to a report by Niko Partners, India is the fastest-growing gaming market, with over 450 million gamers and more than USD 830 million revenue generated in 2023. This expansive market requires a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.

To address this, AFK Gaming Insights, which will be available exclusively to annual subscribers, has been devised to cater to a diverse spectrum of users. For newcomers, the dashboard serves as an entry point, providing information that helps them understand trends, player performances and tournament dynamics.

Gamers can optimise their strategies and refine their performances while hardcore audiences will benefit from the deeper insights on their favourite gamers and teams’ social media engagements, viewerships and tournament statistics. For example, the tool reveals that Total Gaming is currently the most viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.

On the other hand, industry stakeholders can leverage detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions. For instance, the dashboard uncovers significant trends, such as the fact that more Indian gamers spend money on a daily basis rather than not spending at all.

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This pioneering platform promises to redefine the analysis of competitive gaming and change the way esports is perceived in the country.

The post AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics appeared first on European Gaming Industry News.

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Gen.G Launches Official 2024 Summer Jersey with LIBILLY

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Global esports organisation Gen.G announced their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The “2024 Gen.G x LIBILLY Collection” represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea’s domestic stage.

“Every year, we are proud that we get to be a part of some of the biggest esports moments in the world. This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season,” Arnold Hur, CEO of Gen.G Esports, said.

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organisations’ logos. The official jersey, accented in Gen.G’s signature gold colour, is designed to be breathable and comfortable for both players and fans to wear. Gen.G’s iconic slogan “Change the Game” is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA and Heron Preston in past years.

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The lifestyle apparel features a mashup of Gen.G adorable mascot “Genrang” wearing clothes with LIBILLY’s symbol “031” logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

“I’m excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY. It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process,” said Gen.G’s Jeong “Chovy” Ji-hoon.

“We are thrilled to be collaborating with Gen.G, a representative of the esports scene. We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch,” said rapper Changmo, head of LIBILLY.

The post Gen.G Launches Official 2024 Summer Jersey with LIBILLY appeared first on European Gaming Industry News.

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1spin4win expands in LatAm and Asia with Betandreas collaboration

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1spin4win, a fast-growing online slot provider, has formed a strategic partnership with an iGaming operator, Betandreas. Founded just two years ago, Betandreas has quickly become an influential name in the online gambling industry, providing sports betting and online casino experiences worldwide.

The platform has a growing number of active users and operates in various regions, from South America to Asia, making this collaboration a major step in 1spin4win’s efforts to expand in these markets.
Betandreas’ players can now enjoy the latest and most exciting games from 1spin4win. This includes themed games like Luck’n’Power and Sun Treasure, as well as fruity slots with the popular Hold and Win mechanic, such as Lucky Crown Hold and Win and Cash the Gold Hold and Win.

Tanya Pisarchuk, Sales Manager at 1spin4win, said: “We’re excited to partner with Betandreas and share our high-quality games, featuring robust mathematics and balanced gameplay, with more players in LatAm and Asia. This helps us expand our global presence and connect with new audiences worldwide.”

Sales Manager at Betandreas: “We are delighted with the successful integration of 1spin4win into our platform. This addition strengthens our dedication to providing our users with an exceptional gaming experience. We believe that adding new games will help us meet the demands of even the most discerning customers and provide them with unforgettable emotions and opportunities to win significant prizes. Thanks to our partnership with 1spin4win, our players can enjoy an even wider range of high-quality gaming options!”

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