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Sam Sadi predicts Fanatics success at Xtremepush iGaming event
Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
The Betting and Gaming Council (BGC) has appointed Grainne Hurst as its new CEO.
Grainne brings an unparalleled wealth of experience in the regulated betting and gaming sector, joining from global betting brand Entain, where she spent nearly 10 years, including as the firm’s Group Corporate Affairs Director.
The appointment, first announced in April, came as part of a wider restructuring of the BGC’s senior leadership, with former BGC CEO Michael Dugher becoming Chair.
Grainne has held a number of senior roles in the land-based and online sectors, and brings a passion for increasing the number of high profile women in the industry, establishing the international arm of Global Gaming Women, where she is a board member, and where she currently oversees the charity’s expansion to the UK, Europe, Australia and New Zealand.
In her first comments as CEO, Grainne committed to delivering the White Paper, ensuring the sector can move to a new era of stability and growth, with a renewed focus on improving diversity.
BGC CEO Grainne Hurst said: “I’m absolutely delighted to get started as CEO of the Betting and Gaming Council, the industry champion for so many iconic brands, at home in the UK and around the world.
“This is a crucial time for the BGC’s diverse and growing membership, which supports 110,000 jobs, and caters to millions of customers who enjoy a bet each month in the UK.
“There is a huge amount of work ahead of us, not least delivering and implementing the outstanding proposals outlined in last year’s White Paper, many of which our members called for.
“That includes a statutory levy to address problem gambling and related harms, an Ombudsman for improved consumer redress, online financial risk checks carefully targeted on those at risk, new stake limits for online slots, a Sports Sponsorship Code, plus mission critical modernisation proposals for the land-based casino sector.
“While achieving regulatory certainty after a period of so much change is top of my priority list, it is important for our industry to focus on stability, growth and diversity across the sector. That work must be underpinned by strong data and guided throughout by the voice of the everyday consumer.
“My huge thanks go to Michael Dugher for his amazing work so far getting the BGC to where it is today, I’m really looking forward to working alongside Michael in his new role as BGC Chair.
“I would also like to thank all of the BGC’s members for their support and, alongside the excellent BGC team, I look forward to championing our world class members, on hard-pressed high streets, in the land-based sector and online.
“Our members are rightly proud of their vital role in the UK entertainment industry, and the significant part they play supporting the local and national economies through tax and high value jobs.
“Millions of us enjoy a bet, in bookmakers, in casinos and online and I look forward to championing everything our members do, for their customers, communities and the country.”
BGC Chair Michael Dugher added: “On behalf of the entire BGC membership, I’d like to warmly welcome Grainne as she officially starts as CEO.
“She brings years of experience and knowledge in the regulated industry, together with a bold vision and strategy to refresh and reset the organisation going forward.
“I look forward to working with Grainne in my new role as Chair, and the rest of the outstanding BGC team, as we continue to represent thousands of workers and millions of customers, as well as delivering on our mission to raise standards in safer gambling.”
The post Betting and Gaming Council Appoints Grainne Hurst as New Chief Executive Officer appeared first on European Gaming Industry News.
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7777 gaming signed a strategic partnership with Sportium for expansion in Spain, Colombia, and Mexico
7777 gaming, a leading innovator in the iGaming industry, is excited to announce a strategic agreement with Sportium, one of the foremost sports betting and gaming operators in Europe and Latam markets. This partnership marks a significant step in 7777 gaming’s expansion strategy, aiming to enhance its presence in Spain, Colombia, and Mexico.
As part of this collaboration, 7777 gaming plans to enter the gambling markets of Spain and Colombia this year with an initial batch of certified games. These will include the company’s popular titles such as Cash 100, Crazy 100 Bucks, Mayan Gold, Sea of Treasures, Candy Anyways, Club Mr. Rich, Devil’s Deal Soul for Sale, and many others. These innovative and engaging games, often customized for particular markets, promise to bring a fresh and exciting experience to players in Spain and the LatAm region.
Zhana Aleksandrova, Business Development Manager for Spain & Latin America, commented: “This strategic partnership aligns with our vision to expand our footprint in the Spanish-speaking markets and introduce our diverse portfolio of games to a broader audience. We are confident that our innovative and engaging games will resonate well with Sportium players in Spain, Colombia, and Mexico.”
Sportium, a global leader in sports betting and online gaming, has a presence in 8 countries, Spanish, Italy, and Latin America.
7777 gaming continues moving strategically into new territories, solidifying its reputation for delivering high-quality, customized gaming experiences. This partnership with Sportium is set to pave the way for further growth and success in the dynamic and ever-evolving iGaming industry.
The post 7777 gaming signed a strategic partnership with Sportium for expansion in Spain, Colombia, and Mexico appeared first on European Gaming Industry News.
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All about Stefan Affpal affiliate marketing journey: an exclusive interview by Peaky Ads
In a groundbreaking interview conducted at a bustling business center in Milan, Vasilii Gamov, CEO of Peaky Ads marketing agency, had the privilege of sitting down with one of Europe’s most influential figures in affiliate marketing.
With over 200 conferences attended and nearly the same number of speeches delivered, Stefan Muehlbauer, also known as Affpal, currently a Head of Masters in Cash, has managed and paid out an astonishing $120 million to direct affiliates, while training over 100 affiliate managers and countless others through his courses.
In the exclusive video, Vasilii will delve deep into the personal journey of Stefan, exploring all about his journey in affiliate marketing, from business launch and biggest deal to life moments and Master in Cash management. Viewers will hear firsthand about his initial path into the industry, the challenges he faced, and the monumental wins that defined his career.
The conversation will take through the inception of his project, Affpal. Stefan shares insights on his mission to revolutionize affiliate marketing, the unique services he provides, and how he distinguishes himself from competitors.
As we shift focus to Mastersincash, viewers will learn about the recent transition in leadership following Raul Cruz’s departure. Stefan outlines his vision for growth and innovation within this legacy brand, emphasizing the importance of adapting to modern challenges while maintaining core values.
Throughout the interview, Vasilii and Stefan will explore essential topics such as discipline, work-life balance, and the role of luck in success. Stefan will also offer valuable advice for newbies and professionals on how to thrive in this dynamic affiliate industry.
Watch the interview to see Vasilii Gamov from Peaky Ads and Stefan Muehlbauer aka Affpal uncover the secrets behind a remarkable career in affiliate marketing and gain invaluable insights that could inspire your own journey.
To get more information and watch the full interview, check out Peaky Ads Agency’s official YouTube channel!
The post All about Stefan Affpal affiliate marketing journey: an exclusive interview by Peaky Ads appeared first on European Gaming Industry News.
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