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GambleAware Awards £350,000 Grant to Fund Research into Gambling Stigmatisation and Discrimination

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GambleAware has awarded a £350,000 grant to the National Centre for Social Research (NatCen) and the University of Wolverhampton, who are collaborating with Liverpool John Moores University to examine how people who experience gambling harms are affected by stigma and discrimination.

The research will look to identify how people who experience gambling harms are stigmatised and discriminated against by a range of groups and sectors across society, including:

  • service and healthcare providers
  • civil society, and third sector and charitable organisations
  • their communities and families
  • popular media, and in political and policy discourse
  • the gambling industry more generally

NatCen and the University of Wolverhampton will also establish which communities are disproportionately impacted by stigmatisation and why, particularly how stigma can intersect and affect people who struggle with gambling in addition to other challenges. This would include people who experience gambling harms as well as drug use, anxiety or depression, or have lived experiences of homelessness.

The research will identify the kinds of services, interventions, information campaigns, and policies needed to challenge stigmatisation, including widespread stigma in research and the media, and aim to reduce gambling harms for stigmatised communities. Findings are expected to be made available in 2024.

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Anna Hargrave, GambleAware’s Chief Commissioning Officer, said: “Currently there is limited research into stigma and gambling in Great Britain. We know further research is needed to break down the substantive barrier of stigmatisation – and the discrimination it drives – faced by those experiencing gambling harms and their communities. Stigmatisation causes significant harm in and of itself, and can lead to people feeling shame, experiencing mental health challenges and social exclusion. We also know that stigma can stop people from accessing essential support or treatment services such as the National Gambling Treatment Service.

“This research with NatCen and the University of Wolverhampton will be an important step towards a programme of work that builds more knowledge in this area.”

Stigma will be a major focus of GambleAware’s work across 2023 and 2024, including plans to launch a major new behaviour change campaign in Spring to reduce the stigma associated with gambling harms.

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PIX’s Undefeated Popularity in Brazil: How PIX Became the Payment King

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A glance at a recent study within the Brazilian landscape reveals PIX as the undisputed leader in payment methods, a trend that KTO highlights.

A glance at a recent study within the Brazilian landscape reveals PIX as the undisputed leader in payment methods, a trend that KTO highlights. Data from KTO’s platform over the past year shows PIX’s popularity and dominance, capturing a staggering 97.41% of all deposits. This clear preference for PIX among users is a reflection of the nation’s preference, underscoring its efficiency and widespread acceptance.

Despite PIX’s supremacy, the study from KTO acknowledged the importance of diversity in payment options. Digital wallets, including Pay4Fun, account for 2.31% of all transactions, with Boleto trailing at 0.22%, and Bank Transfers at a mere 0.03%. The presence of traditional banking options, such as Pay4Fun and Banco do Brasil, represent a small fraction.

Additional survey data indicates that security, speed, convenience, and transaction fees are important factors influencing users’ choice of payment methods. Notably, 64% of consumers would abandon a purchase if their preferred payment method were unavailable, emphasizing the necessity for gaming operators to support widely used options like bank cards and PIX.

An overwhelming preference for PIX is evident among players, with 81% favoring it over other methods. Bank cards follow at 46%, with Boleto, cryptocurrencies, and digital wallets capturing smaller segments of the market. This pattern highlights the significance of security, speed, and convenience in choosing payment methods, with PIX emerging as the most favored due to its simplicity and efficiency.

The survey results also reveal that 80% of users feel confident making online gaming transactions, with PIX leading in security ratings at 82%, followed by bank cards and bank slips. Digital wallets and cryptocurrencies are perceived as moderately secure, further solidifying PIX’s position as the safest and most user-friendly payment option.

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PIX stands out for its ease of use, with 93% of respondents finding it the most practical payment method. While bank cards also score highly for user-friendliness, Boleto and digital wallets elicit mixed reactions. Cryptocurrencies, though less intuitive, indicate a burgeoning trend in digital payments.

The data showcases PIX as the predominant payment method, with a commanding 97.41% share of all deposits on the KTO platform. While alternative payment methods like digital wallets, Boleto, and bank transfers have a presence, their relatively minor share reflects the compelling advantages of PIX. The necessity for operators to integrate and support preferred payment options is underscored by the potential loss of customers, with 64% willing to abandon transactions if their preferred method is unavailable.

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7777 gaming expands in MGA-regulated markets with Condor Gaming

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7777 gaming expands its reach in MGA-regulated markets with Condor Gaming. Due to this agreement, 7777 gaming online casino games are integrated into multiple MGA-regulated brands powered by Condor Gaming.

7777 gaming’s extensive portfolio of MGA-certified games will now be made available to a wider audience of players within the Malta Gaming Authority (MGA) jurisdiction, such as Tournaverse, Gambeta10, Pedalada10, 24Bettle, b-Bets, Big5Casino, Casino Sieger, Rembrandt Casino, and LuckyBull.

Larisa Karaboycheva, Account Manager at 7777 gaming commented: “The collaboration with Condor Gaming underscores our dedication to delivering top-tier online casino games to a broader audience within the MGA-regulated space. We believe that our MGA-certified games, known for their quality and innovation, will complement Condor Gaming’s commitment to excellence, compliance and user-centric approach.”

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Prash Patel, CMO at Condor Gaming stated: “7777 gaming’s online casino content is a fantastic addition to our portfolio and aligns perfectly with our commitment to delivering the best possible gaming experiences to our players. This collaboration enables us to enhance our offerings and provide a broader selection of high-quality games, ensuring that our MGA-regulated brands remain at the forefront of the industry.”

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An analysis of responsible gaming patterns in Brazil

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7JP recently shared revealing details about gambling habits among Brazilians, supported by data-driven insights.

 

7JP recently shared revealing details about gambling habits among Brazilians, supported by data-driven insights. It provides an insight of how frequently players in Brazil engage in gambling activities, highlighting a trend towards moderation and responsible gaming. 

With only a small portion of the population gambling on a daily basis and the majority participating only occasionally, the research highlights the nuanced landscape of iGaming in Brazil.

Exploring the frequency of gaming among Brazilians offers insightful conclusion. In the 7JP study, only a small fraction, 8%, play daily, with an even lesser 2% dedicating over an hour to their favorite real-money games. This distribution illustrates a sporadic engagement, with 38% playing a few times per year and 23% once or twice a month. 

These statistics paint a picture of a community where gaming, for the majority, is an occasional entertainment rather than an everyday habit. The findings challenge stereotypes about gaming habits and highlight the moderation within the Brazilian iGaming scene.

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Multiple factors come into play why Brazilians are drawn to online casinos. According to the study, 48% of players are influenced by their budget or disposable income, making it the most significant factor. The thrill of playing as an exciting form of entertainment captivates 40%, while 31% are attracted by the quality of games. 

Regulatory and legal aspects of gaming in local currency appeal to 24%, slightly overshadowing the availability of gambling opportunities (23%) and ads or promotions (20%). Recommendations from friends or family influence 25%, and 17% consider the fairness of gambling options or operators to be crucial.

The study unveils an understanding of gaming behaviors among Brazilians, with a strong emphasis on casual and responsible engagement. The majority’s sporadic participation highlights gaming’s role as a form of leisure rather than a compulsive activity. 

Economy and the quality of gaming experiences show as key drivers, indicating a market that values selective and responsible entertainment. The research is a comprehensive overview that provides valuable insights into the Brazilian gaming landscape, emphasizing the importance of balanced gaming practices and the diverse factors that influence player engagement.

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