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MOGO Recruiting Brands with Physical Sites in India for AI-Driven Collaborative Research into Gaming, Youth and University Student Markets

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Mobile Global Esports (MOGO) announced that the company is actively recruiting brand partners to engage in collaborative alpha market research programmes based upon MOGO’s unique user data-driven insights into the Indian collegiate esports and youth mobile gaming market. Mobile gaming is no longer just an expensive hobby for urban youth who can afford it – participation in esports has expanded beyond initial metropolitan areas into Tier 2 and Tier 3 cities in India, and new research shows that the Indian mobile gaming market is expected to exhibit a compound annual growth rate of 19.75% through 2027.

“We already know what these gamers are playing, and are building anonymized yet addressable user profiles. Now we are enhancing those profiles with the top twenty physical locations they spend time at, be it at their or a friends home, a university cafeteria, internet cafe, movie theater, fast food restaurant, retail establishment, gym, and such. We execute our aggregation of data on a 100 percent precision basis, and we are using AI to guide this precision. No misfires or misplaced clusters, we hit the same target every time, allowing partners to craft singularly appealing offerings that speak to the unique needs of the individual,” said MOGO CDO Nick Venezia.

MOGO’s modelling analyses geo-verified location data to assign interest to that user identity, allowing us to create clusters with similar preferences and buying behaviours in different regions of the country. The Company’s Point of Interest (POI) geodata ties into actual physical visits to locations, such as restaurants, retailers and entertainment venues with high levels of consumer activity.

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Application of this intelligence allows MOGO to also look historically into the past to see what games users were playing and then tying that to a current job title and industry they’ve gone into post-graduation. One preliminary hypothesis is that first-person shooter fans have a proclivity to become sales professionals. MOGO’s precision data and technologies have the ability to help foster the knowledge, innovation and thought leadership that will help power India’s ascent as a market leader now and for the next 100 years.

“We’re at a very exciting inflection point in the build-out of our signal-aggregate data platform. India is an evolving consumer market, well-educated and socially connected with a growing middle class, 37+ million college students with 8+ million coming up every year and 18-24 year olds affluent enough to afford smartphones and data plans. Most companies have little visibility into their true market dynamics in India, and those that do hold it very close to the vest. We’re recruiting partners with which to provide actionable insights and paths to engagement and customized user experiences in India that benefit both our target demographic and the organizations and brands engaged – from game publishers to retailers to cell phone and consumer services providers,” said MOGO CEO Dave Pross.

“For example, when you compare India cell phone penetration at 46.5% of the country’s total 1.42 billion population, with US cell phone penetration at 81.6% of US total 338 million population, there is room for significant provisioner growth in India, especially into the expanding youth and student demographic as better phones and faster data plans become more affordable. Given our visibility into the mobile gaming market in universities and beyond, and that 91% of Indians participating in competitive video gaming do so on their mobile devices, we see significant opportunity for provisioners seeking actionable insights and paths to engagement in the mobile device and data market, as well as for enabling offerings such as financial and credit services,” Pross added.

“Our initial research into the dynamics of the university student, Gen-Z and Gen-Alpha provides demographics in India through deterministic modeling, POI (Point of Interest) geodata indexing and dwell time linked to site visit data is showing actionable paths to engaging this market through tailoring products and services to meet their true needs. Given the high level of mobile gaming in India, cross-correlating actual physical location data with game-play behavior is important to our partners in focusing their marketing efforts. For example, in areas where gamer groups are congregating to compete that also show that vegetarianism is prevalent, a restaurant food chain could offer a laser-targeted vegetarian loyalty program and we can measure its effectiveness in almost real-time,” said Venezia.

For a video game developer/publisher seeking entry or greater presence in the Indian market, insights into the preferences, behaviours, and demographics of their target audience will help identify which game attributes are most important to different age/gender/affluence levels and geographic regions and tailor their games accordingly, as well as allowing for personalization of game attributes for individual players based on their preferences and behavior patterns – like game and character content, rewards and challenges that are more likely to appeal to them. In addition, MOGO partners will be able to create predictive models to anticipate future trends, demands and preferences using user data from previous version and/or game launches, player reviews and social media conversations to optimise game attributes and improve overall player experience.

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“We’re able to say to a brand with 100 percent accuracy, while promulgating world-class user privacy and data security standards – that this person showed up at this point at this time, spent ‘X’ minutes playing ‘X’ game, and then went to a movie theater afterwards. From the very first ‘Intergalactic Spacewar Olympics’ Space Invaders’ Championship at Stanford University in 1972, esports has held the interest and focus of the college audience. They’re competing for a lot more than a subscription to Rolling Stone magazine now, and spending a lot more time and money. For this audience, authenticity matters – from human, creator and brand standpoints – and we aim to help our partners deliver that,” Venezia concluded.

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Asia

SCCG Announces Strategic Partnership with Gridlogic

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SCCG Management, a premier advisory firm in the gaming industry with a global footprint and over 100 best-in-class client partners, announced a strategic partnership with Gridlogic, a leading Real Money Technology group and a pioneer in the iGaming industry. This partnership is set to enhance SCCG’s initiatives in the rapidly growing Indian gaming market, leveraging Gridlogic’s innovative technology solutions and artificial intelligence capabilities for player protection.

With Gridlogic’s reputation as one of India’s fastest-growing gaming technology companies, this collaboration marks a significant milestone in SCCG’s efforts to expand its global market entry and distribution of gaming products and platforms. Gridlogic, known for its next-generation technology and artificial intelligence applied to skill gaming, brings to the table a wealth of expertise and a robust portfolio of technology services that include gaming, data management and business transformation.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Our alliance with Gridlogic represents a pivotal step forward in our mission to navigate the complexities of the global gaming landscape. Gridlogic’s innovative approach and technological prowess in the Indian market complement our strategic goals perfectly. Together, we are poised to unlock new opportunities and drive significant value for our stakeholders in one of the world’s most dynamic gaming markets.”

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Pariekshit Maddishetty, Founder of Gridlogic, said: “Partnering with SCCG Management is a landmark moment for us at Gridlogic. Their global perspective and deep industry insights align seamlessly with our vision of revolutionizing the gaming sector through technology and artificial intelligence. This partnership not only strengthens our position in the Indian market but also accelerates our journey towards becoming a global leader in gaming technology solutions.”

The post SCCG Announces Strategic Partnership with Gridlogic appeared first on European Gaming Industry News.

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PAGCOR TURNS OVER PHP4.59-B CASH DIVIDENDS TO STATE TREASURY

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THE Philippine Amusement and Gaming Corporation (PAGCOR) today remitted a total of Php4.59 billion in cash dividends to the National Treasury to help fund the national government’s efforts in ensuring the country’s sustained economic growth and development.

The latest remittance represents 75% of PAGCOR’s net income in calendar year 2023. It is higher than the usual 50% remittance pursuant to the request of Finance Secretary Ralph Recto to PAGCOR to advance an additional 25% dividend to fund government expenditures.

PAGCOR Chairman and CEO Alejandro H. Tengco said the state gaming firm’s robust earnings from gaming operations enabled it to book Php79.37 billion in gross revenues and net earnings of Php6.13 billion in 2023 as dividend base, paving the way for a higher dividend rate declaration.

“Our remarkable income performance in 2023 set the stage for this higher dividend contribution to the national government, and this epitomizes not just financial success but our unwavering commitment to national development,” Chairman Tengco said.

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The dividend declaration consists of Php3.06 billion or 50% of PAGCOR’s 2023 net earnings plus an advanced 25% or Php1.53 billion which may be applied to future dividend remittances.

The dividend check was received by Deputy National Treasurer Eduardo Anthony Mariño III during simple ceremonies at the new PAGCOR Executive Office in Pasay City.

Mariño said the higher remittance from PAGCOR would help set in motion the administration’s socioeconomic agenda as the country is coming from a challenging year where it found difficulty achieving growth targets due to inflation.

“Every peso of this latest remittance from PAGCOR is directly translatable to additional expenditure which can help accelerate growth. This would certainly empower the national government in initiating transformative change this year,” he explained.

The remittance by government owned and controlled corporations or GOCCs of at least 50 percent of their net earnings to the National Government is mandated under Republic Act (RA) No. 7656, otherwise known as the Dividends Law

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The post PAGCOR TURNS OVER PHP4.59-B CASH DIVIDENDS TO STATE TREASURY appeared first on European Gaming Industry News.

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Affiliate Industry

SOFTSWISS is Best Platform Solution in Asia

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

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Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

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Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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The post SOFTSWISS is Best Platform Solution in Asia appeared first on European Gaming Industry News.

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