Asia

MOGO Recruiting Brands with Physical Sites in India for AI-Driven Collaborative Research into Gaming, Youth and University Student Markets

Published

2 years ago

March 30, 2023

Reading Time: 4 minutes

Mobile Global Esports (MOGO) announced that the company is actively recruiting brand partners to engage in collaborative alpha market research programmes based upon MOGO’s unique user data-driven insights into the Indian collegiate esports and youth mobile gaming market. Mobile gaming is no longer just an expensive hobby for urban youth who can afford it – participation in esports has expanded beyond initial metropolitan areas into Tier 2 and Tier 3 cities in India, and new research shows that the Indian mobile gaming market is expected to exhibit a compound annual growth rate of 19.75% through 2027.

“We already know what these gamers are playing, and are building anonymized yet addressable user profiles. Now we are enhancing those profiles with the top twenty physical locations they spend time at, be it at their or a friends home, a university cafeteria, internet cafe, movie theater, fast food restaurant, retail establishment, gym, and such. We execute our aggregation of data on a 100 percent precision basis, and we are using AI to guide this precision. No misfires or misplaced clusters, we hit the same target every time, allowing partners to craft singularly appealing offerings that speak to the unique needs of the individual,” said MOGO CDO Nick Venezia.

MOGO’s modelling analyses geo-verified location data to assign interest to that user identity, allowing us to create clusters with similar preferences and buying behaviours in different regions of the country. The Company’s Point of Interest (POI) geodata ties into actual physical visits to locations, such as restaurants, retailers and entertainment venues with high levels of consumer activity.

Prague Gaming & TECH Summit 2025 (25-26 March)

Application of this intelligence allows MOGO to also look historically into the past to see what games users were playing and then tying that to a current job title and industry they’ve gone into post-graduation. One preliminary hypothesis is that first-person shooter fans have a proclivity to become sales professionals. MOGO’s precision data and technologies have the ability to help foster the knowledge, innovation and thought leadership that will help power India’s ascent as a market leader now and for the next 100 years.

“We’re at a very exciting inflection point in the build-out of our signal-aggregate data platform. India is an evolving consumer market, well-educated and socially connected with a growing middle class, 37+ million college students with 8+ million coming up every year and 18-24 year olds affluent enough to afford smartphones and data plans. Most companies have little visibility into their true market dynamics in India, and those that do hold it very close to the vest. We’re recruiting partners with which to provide actionable insights and paths to engagement and customized user experiences in India that benefit both our target demographic and the organizations and brands engaged – from game publishers to retailers to cell phone and consumer services providers,” said MOGO CEO Dave Pross.

“For example, when you compare India cell phone penetration at 46.5% of the country’s total 1.42 billion population, with US cell phone penetration at 81.6% of US total 338 million population, there is room for significant provisioner growth in India, especially into the expanding youth and student demographic as better phones and faster data plans become more affordable. Given our visibility into the mobile gaming market in universities and beyond, and that 91% of Indians participating in competitive video gaming do so on their mobile devices, we see significant opportunity for provisioners seeking actionable insights and paths to engagement in the mobile device and data market, as well as for enabling offerings such as financial and credit services,” Pross added.

“Our initial research into the dynamics of the university student, Gen-Z and Gen-Alpha provides demographics in India through deterministic modeling, POI (Point of Interest) geodata indexing and dwell time linked to site visit data is showing actionable paths to engaging this market through tailoring products and services to meet their true needs. Given the high level of mobile gaming in India, cross-correlating actual physical location data with game-play behavior is important to our partners in focusing their marketing efforts. For example, in areas where gamer groups are congregating to compete that also show that vegetarianism is prevalent, a restaurant food chain could offer a laser-targeted vegetarian loyalty program and we can measure its effectiveness in almost real-time,” said Venezia.

For a video game developer/publisher seeking entry or greater presence in the Indian market, insights into the preferences, behaviours, and demographics of their target audience will help identify which game attributes are most important to different age/gender/affluence levels and geographic regions and tailor their games accordingly, as well as allowing for personalization of game attributes for individual players based on their preferences and behavior patterns – like game and character content, rewards and challenges that are more likely to appeal to them. In addition, MOGO partners will be able to create predictive models to anticipate future trends, demands and preferences using user data from previous version and/or game launches, player reviews and social media conversations to optimise game attributes and improve overall player experience.

“We’re able to say to a brand with 100 percent accuracy, while promulgating world-class user privacy and data security standards – that this person showed up at this point at this time, spent ‘X’ minutes playing ‘X’ game, and then went to a movie theater afterwards. From the very first ‘Intergalactic Spacewar Olympics’ Space Invaders’ Championship at Stanford University in 1972, esports has held the interest and focus of the college audience. They’re competing for a lot more than a subscription to Rolling Stone magazine now, and spending a lot more time and money. For this audience, authenticity matters – from human, creator and brand standpoints – and we aim to help our partners deliver that,” Venezia concluded.

Asia

100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo

Published

3 days ago

April 17, 2025

Niji Narayan

100-exclusive-product-launches-to-debut-at-g2e-asia-+-asian-ir-expo

Reading Time: < 1 minute

Building on 15 years of success, G2E Asia + Asian IR Expo is set to make its highly anticipated return to Macau from May 7-9, 2025, at The Venetian Macao.

The 2025 show will introduce a range of new initiatives, including 100 exclusive product launches debuting in Asia for the first time. These will be showcased across more than 30,000 sqm and will cover the full spectrum of the entertainment and travel industries.

The leading event in Asia is expected to attract over 10,000 visitors from 80 countries and regions. To maximise opportunities for attendees, the event will feature a series of high-impact networking sessions, along with a dedicated business matchmaking team coordinating over 400 pre-arranged meetings to streamline connections.

This year’s show will also introduce the new Gaming Innovation Forum, featuring three full days of sessions that will dive into the latest gaming trends and technologies, all presented by G2E Asia Awards winners and nominees. Located in the exhibition hall, the forum will be accessible to all event attendees.

The G2E Asia Awards celebrates excellence and innovation within the gaming and entertainment industry. The awards will spotlight five prestigious categories, each evaluated by a panel of renowned industry leaders: Best Slot Award, Best Electronic Table Game Award, Best Table Game Award, Best Casino Supply Award and Best IR Tech Solution Award. All award-winning products will be prominently displayed in the exhibition, giving attendees the opportunity to experience them firsthand.

The expanded Asian IR Expo will feature a new Smart Hospitality Technology Experience Zone, offering an immersive and interactive onsite experience. This space will showcase emerging innovations across three unique areas: Smart Reception, Smart Cleaning and Smart Hospitality, each providing guided tours and live demonstrations.

The post 100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo appeared first on European Gaming Industry News.

Asia

SA Gaming is thrilled to announce the launch of Fish Prawn Crab

Published

5 days ago

April 15, 2025

Adrienn Sarkany

Reading Time: < 1 minute

SA Gaming is thrilled to announce the launch of Fish Prawn Crab, a timeless dice game that has captured hearts across Asia for generations. Players can predict the roll of three dice and bet on symbols or combinations to win big.

Different from common dice, the dice in Fish Prawn Crab uses symbols instead of numbers represented by dots. The six faces of a die in Fish Prawn Crab are Fish, Calabash, Tiger, Crab, Prawn and Rooster.

The bet types available include Specific Symbols (betting on a specific symbol appearing face up), Specific Double (a specific combination of two different symbols appearing face up), and Triples of the same color or same symbol.

The post SA Gaming is thrilled to announce the launch of Fish Prawn Crab appeared first on European Gaming Industry News.

Asia

Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale

Published

5 days ago

April 15, 2025

Adrienn Sarkany

team-zero-gravity-triumphs-in-indus-international-tournament-powerplay,-secures-spot-in-lan-finale

Reading Time: 3 minutes

SuperGaming, India’s leading game developer, has successfully concluded the Powerplay Phase of the Indus International Tournament (IIT), the country’s premier grassroots-to-global esports showcase for its Indo-Futuristic battle royale, Indus.

The Powerplay Phase witnessed intense competition among professional esports teams from over 100 organizations. Teams battled fiercely on the map of Virlok, delivering high-stakes gameplay, demonstrating exceptional skill and strategic prowess. With ₹25 Lakhs up for grabs in this leg alone, the pressure was high — and performances, unforgettable.

Team Zero Gravity emerged as the champions of the Powerplay Phase, walking away with ₹10 Lakhs in winnings. The squad’s standout performer and Captain [ZG]SGOD – Sandeep Pandey earned the coveted MVP title, racking up 37 kills and 21,747 damage – an impressive stat line. He was awarded ₹1 Lakh for his outstanding performance.

Powerplay Phase Winners Announced:

Following weeks of intense competition, the teams emerging victorious from the Powerplay Phase are:

1. Team Zero Gravity – ₹10,00,000

2. Marcos Gaming – ₹4,00,000

3. Likitha Esports – ₹3,00,000

4. Heatbeast Esports – ₹2,50,000

5. Golden Hornet – ₹1,75,000

6. 4Ever Esports – ₹1,25,000

7. Autobotz Esports – ₹1,00,000

8. Blind Esports – ₹50,000

These 8 teams have now secured their spots in the upcoming Indus International Tournament LAN Finale, competing for the Champions Trophy and a ₹2 Crore prize pool. The LAN event is set for 18th May, 2025 at Drome Arena, Pune.

One Final Shot: The Last Chance Qualifier

For those still dreaming of the LAN stage, SuperGaming has opened The Final Portal. This is a last-chance qualifier offering one additional spot at the LAN Finale. Registrations are open until 16 April, 5:00 PM IST, with matches kicking off on 19 April, 2:00 PM IST.

Interested players can now form their squad, gear up, and register HERE.

Rising Stars. Real Careers.

More than just competition, the Indus International Tournament is becoming a launchpad for a new generation of Indian esports athletes. The tournament structure is designed to nurture grassroots talent and elevate India’s presence in global esports. For many, this is more than a trophy — it’s the start of a real career in competitive gaming.

Roby John, CEO and Co-Founder, SuperGaming, says,

“At SuperGaming, we’re building a gaming and esports ecosystem made in India—for India and the world. With Indus, we’re rethinking the traditional esports playbook by focusing on grassroots tournaments, creator-led events, and co-ownership opportunities that turn players and fans into real stakeholders.

Instead of chasing unsustainable models, we’re building a community-first framework that drives engagement, retention, and monetization—from in-game items to merch and transmedia content. Esports isn’t just a competitive format for us—it’s a storytelling engine where real-world players become heroes as part of the game’s evolving universe.

We believe India has a unique opportunity to lead the next wave of global gaming—and we’re laying the foundation to make that happen.”

Tournament Highlights:

The Indus International Tournament features four progressive phases: Homegrown, Nationals, Powerplay, and International, designed to reflect India’s diverse player base and competitive ecosystem.
Homegrown Phase: Showcased rising grassroots talent. Team Rogue, DGE, and Moggers qualified for the LAN Finale.
The National Phase concluded with Team Esports Battleground and Brazil-based organisation Team 4Magic advancing to the LAN Finale.
Kadiliman Esports from the Philippines is set to represent international talent at the LAN Final.
The Most Valuable Player (MVP) of the Indus International Tournament LAN finale will be awarded a custom Mahindra Thar*.

SuperGaming is thrilled with the overwhelming response and the level of competition seen throughout the tournament. With top teams, passionate fans, and leading creators heading to Pune, the Indus International Tournament LAN Finale is set to become one of India’s most defining esports events. This isn’t just a finale — it’s where the country’s next esports champions will rise.

The post Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale appeared first on European Gaming Industry News.