SuperDraft Inc has selected Remark Entertainment, a division of Remark Holdings, as its exclusive marketing partner.
To support SuperDraft’s vision of providing the best DFS experience, Remark Entertainment will be responsible for developing a brand identity by managing and leading the digital and offline marketing efforts on SuperDraft’s behalf.
“We are honored to be selected as SuperDraft’s exclusive marketing partner, and excited to be an integral part of growing their brand in the DFS market and taking it to new heights. The DFS market is fast-growing and has enormous potential, and we look forward to a long and prosperous relationship with SuperDraft,” Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings, said.
“SuperDraft has built a great platform and, with a recent strategic investment by Caesars Entertainment, is poised to become a large player in the worldwide DFS market. In addition, our Remark Entertainment division will leverage the AI capabilities of the parent company, Remark Holdings, to provide the necessary data analytics involved in fantasy sports,” Kai-Shing Tao added.
“Remark Entertainment stood out because of its ability to help build mainstream consumer brands through their expertise in brand identity and modern marketing techniques like leveraging social media, market influencers and experiential events. But Remark’s real superpower is its ability to leverage its AI to take conventional marketing efforts to the next level, and that will accurately position SuperDraft as the innovative, next-generation betting platform. The partnership between SuperDraft and Remark Entertainment will fast track our transformation into the premier DFS company,” Steve Wang, CEO and Founder of SuperDraft Inc, said.